Evening sentinel, Tuesday, February 17, 1925 · page 19

 

 

 

 

 

 

 

 

 

 

 

 

 

 

”‘7' FEBRUARY '1'“ “'0 ' mm ' mam»!
- ~. . g e “A w .. II - ‘ '
Fllnt SIX Sedan
? * .-
_ L SEE THE , <
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‘SED JOBS
EL AT OPEN
CAR PRICES

.- Hanager, Erwin
I. Jennings Co.,
e la of Popularity oil

Oath

HM ».<(’)"S'V-IDEA

Determin-
: l-llctor that Made
lmr People Buy;

l‘( “.115

lpq 1*. Models

 

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feature.
‘93; H. C.

: : for :hr: Erwin

 

stnbutcr for

"h. which:
‘ . moilvl. The
7. 1921.

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— ' coach (-Vt‘l' built

 

:alzznd on

J

. vu:
an;

:cars were divided into two

(be open car.

an- . and now it is nearly 3" per r‘i‘nl. In

_ at 3 cloned cars. too. are M20? than the
- {"1“ a. fin midfield ones—light when:

beau-otheyueuudebytheume
ancient. amplified system or unnu-
ncture which hale been applied to
motors. axles. frames and open bo-
dies for many years. He predicted
that 1925 wlll be the first year in
which more thou one hsl: of all
are mule will be enclosed.
Utility Cor

"The fundamental idea. behind the
coach." out! Mr. Owen. "wu to
make the motor car dlatlnctly I
utility instead of a. playthlng. It has
alwao's been obvious that thecloeed
car 15 the better all-weather vehlcle
-be'.te: all around in fact for the
man who can own only one car .1311:
up to the coach era open and closed}
widely '

 

eepornted clmee.

"Open cars were low in price,
cloeed one: high—because the ln-
dustry lnarned early how to apply
the economics of amemauc machin-
cry and promseive assembly to
chassis and to open cor bodies but
not to closed one; For the appar-
ently very sllght extra. moterlal and
work above the belt line of a. closed
car there was named a premium
which averaged SLO'm. So nlne
times out or ten the buyer bought

"When the coach first came on
the market. not over S or 10 per
cent. of all can made were en-
closed. This represents-d not the
typical motorist‘s wishes. but rath-
or his wishes modified by his ca-
pacity to buy. Once the coach idea

began to permeate the industry.
thot ratio beg-an 'o rise—to :0 per
cent“ 33 per on?” 4" per com.—

1925 th: beam Will definitely tip to
the enclosed models. The” present

 

they were ‘

NASH ADDS To mom SPACE
TO ANSWER DEMAND FOR CARS

 

Factory eztontlone and edema»;-
plant equipment wlll lncreue (h:
production uautlty o! The In“?
Motor! Company by 40 per cent by
[hr openmg oi the Spring 53.103
over the 51'53I01t production ever
previously unwed Domd tor tht

: Saab two at Advanced ad fipewt

Six series cars kept the plum. in
Heal-3h; 4:1“ "'z‘aaukee busy wer-
:~.‘ 3 c2321: and (In? throughoo; Au-
gust. September. Uc.ober And Nov-
ember and an nude necessary the
expamlono :orerlns 254.236 square
feet of floor ‘l‘-LCC And the manila.-
uon of on):- Sl wmoco worth of. ad
dltlonu punt arupment.

'It always nan been our polo,
to (‘wttJ our lvx Ztux-s on a 30 "to
out; "my“ C. \\' Nash. premier”
of Tm: N15h’)!e'crs Company, "tut
:'.e models ”“31. cut by as 13. '
August “we so well rocen-ed hy xiv
.lbllc ”.3: W0 wen unprepared .c
ll get the {all 0 :. grid The (hm; to
do then w“ 'o lacunae our pro

Juv-tlon capacity by tuildln: extra
slop: and through the lnstollotion
or eddluorul niachu-~’Y equip em
This will make it posslble for us to
hch in the hands of our dealt-n. in
u. telly ep‘~.'.~._ can ln qual'tiu!
ru will one rurly meet the do»
aha-l."

The expane'l n or plant- and N Ii 0-
'n-‘m in la tire with the Sun 3101-
ore policy .0 ohm utely govern the
qty-ht: by oledlxs he produd .l
moot wholly withm the wall. at it:
neg plant». or; rxovlslon ll mm.
for the heavy lncrease m pmduco
'lon m this m-nnrr ‘nslced of gun;

 

('1 (use the tacmry to accomplish
zhc mcreus.
".‘rdcre (o: a... new cqulp on:

one placed mm: weeks or) at;
work of mstnllntlon wxll begin a.
men as the -e‘omgs have bc-
umpleted, aczlve or k on the 770‘
'24. than all," he truer nay, th: 0
(«:1 alone 335cm; Ll tn the Reneeh
and MilwauK-o Hula.

 

and clean of llne
all furbelows and

hum-y, 52mph:
whom they “" rw
curioctlrs.
lSiUJOO (Onchm
"leunllmn lh- production of
Hudson-Essex k‘T‘l"Y°ICd core hu
rlscn to ‘3" per crnt. of our business
an-l we Izaxe bull: IS .9“ coaches.
I! 13 now the \v?)' nxceptionhl mo-
torist who rent: an open car. He is
ts’plcollv vhe sportsman—the man
who can own ecu-n) cars. The one-

 

U

 

THE 'DISCRIMINATING DRIVER

Look for the SOCONY Mp. Where Service, courtesy and Quality predominate.

 

car owner wants his car closed.‘
Even our torelgn markets. which
previously have wanted nearly all
open cars. are changing their prob’
creocce. and ceruun or them new

all: a muority o! couches." l .4

 

A war of great prosperity is pru:
dlcted. Amerlca Was using only 17.;
090.090 in 19:4. but better than are!
ln fight—Louisville Times. X

 

.‘hp

'A’l‘ no:
' AUTO SHOW

 

P. R. GREGORY + .1

Dodge Brothers Motor Vehicles

14 West Avenue Norwalk
PHONE 2782

 

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