Evening sentinel, Tuesday, February 17, 1925 · page 15

 

 
 
 

rROADsml »
a NSATION or
Y. mm snow

mm Color Ar-
UL! nwnl and Gen-
3‘. F;'ri<h Makes It
and Jill Strong

um “VF-NC:

: qmnment Includes
v. . y Necessary
en :.-..— Comfort
d mm Driving.

‘_. roadster. an
7.: smartly finish-
»;;:;ped model

. .. 3.7.49: chassis.
”Antony - has

~ "r the o! pas-

. ed to be one
- . . ‘ 'he New York
“er-x it was

-. as a com-
, ~79 attending
1 Rec has lull.

-=-x~ dosed models.

4' . ---v-crsar,v Sedan.
- 5:132. and the

>2 i5 i! was 00!

..e.— n-w care
'he one manu~

 

 

‘ C".

Am; Car

.5 exident that
w: z: the proces-

‘:‘r-.s'ru-;t_lon- for
"as wzthout ques~
.‘s'arfling Carl 0!
A... Roth in body

 

~r‘xeness of its

 

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custom-built roadster. yet its price.
31.16:. may be considered extreme
moderate. ‘

The first thin: that strikes the
”eonmingtbecarisitsattract-
ive color arrangement and general
tinish. 1V0 colors. Desert Sand and
Pyramid Grey are used on the ex-
tsrior of the body. separated -- by a
belt running trom the adiotor to
the rear of the body. BeaVilynicb
sled head lamps. parking lamps. and
radiator add greatly to the effect
created with this two-tone coloring.

With the low-swung body it has
been ponible to obtain the appear-
ance of a”!ast. powerful. and at tfe
same time. flexible car: and this ap.
pearance is not deceptive. The 1-6
chassis. standard for an Reo pes-
scnger models supplies the mechan-
ical ability that gives assurance of
this. ’

Removable Top

The top on the new roadster is
constructed in such a way that it
can be raised or lowered in a mo-
ment’s time. For that matter. it can
be completely removed or put back
in place in almost a short a period.
The top is of Chase double-texture.
long-grain tabric. a material well
adapted to use on a mode! where the
top is apt to be folded a good share
of the time.

Upholstering is in hand-buffed
Dualtone leather. the same material
being used for both the regular seat
and the rumble seat which opens
from under the rear deck. Sides. in-
ner surfaces of doors. and other ex.
posed parts of the interior are cov-
ered with the same leather.

There is an instrument board of
American Walnut attached to the
cowl frame. and one this is mounted
a rust~proof metal plate with speed-
ometer. ammetvr. cigar lighter. in-
strument light and clock grouped in
a cluster assembly.

The windshield proper is in one
piece. but there are Integral side
wings. adJusiable for purposes of
controlling ventilation. An automat-
ic windshield wiper is a part of the
standard equipment. Rubber padded
steps on the wing bumpers in the
rear and on the roar fenders give
umble seat. When the

. the rear compart-

 

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which folds smoothly into the body
on other occasions. The romhleseat
may be removedenttrely if am is
desired tor carrying large packages;

Appeals To Iain-ga- m

Opening on the right side or the
body is a compartment large enough
and long enough for golf bags and a
number or other packages. Throuh
this compartment. read! access to

All in all. the new Boo deserves
recognition as one of the smoothest
and one of the most trub "prong-
tativee models or the sport roadster
type to be tound. [t is predicted that
it will find a ready market among
younger buyers during the coming
season. ‘

PAIGE - DETROIT
co. 5125mm
AUTW

Its Cars Are Built to
Appeal to Fair Price
and Luxury Fields

1924 RECORD

While Many Car Manu-
facturers Lost, Sales,
Paige IncreaSed 71
Per Cent.

Recognition of three separate and
distinct markets is made by the
Paige-Detroit Motor Car Company.
controlling to a large extent its pol-
icy manufacture. according to Mr.
Harry M. Jewell. president.

Mr. Jewett in several addressee
before dealer bodies. at the time of
the announgng of a new Jewett Six.
dwell at length on the distinction

 

 

 

 

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between these three markets. The

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the storage battery is also obtained. ‘

 

 

 

Paige Company which was

In 190! with le- than a _
million dollars capital lam
hssgrownnntilithaetodays-ets‘
of more than $15,000,000.

The genuinely strong financial pee
sltion all through these years could
not have been maintained. in the
belief of the officials o! the com-

 
 
 

 
 
 
 

pnrchasees were definitely grooved
and the deelinga of the com- -
carried on with these groups w-- ..
it had products for.

conferences bald by the executives
over these three toying classes. He
said in part; ' >

"First. we considered the purely
transportation class. This includes
the buyer who purchases the cheap-
est term of transportation. It wge
obvious that entering this price
class would be who butting our
heads against a stone wall. The
'flivver‘ rules there.

“Second. we investigated the next
class: those who want good. com
iortable. semi~luxurious care willing'

that we built‘a car within reach oi"
the pocketbook or these people as
well as one that would be good
enough to entice purchasers of an
even greater degree of wealth. His-
tqn' made in the 'teens or the
twentieth century tells of our suc-
can. In 1921. we felt that the
time was ripe (or something sensa-
tional in that price class. _ .

"we gave it to the public at the
start of 192:. in the szett 81s. sell-v
ing at 81085 then. Saying that it
was sensational is putting it mildly
It changod the course of the auto
mobile Industry. hook at the star
on the market in that class now'.

the rest of the people. under a bee

W Sales
”Our Paige 8i: is the oflering -
this market.‘ Its succe- is we
known to the entire public. J:
how successful we have been wl
the Paige can be seen by our 192
record. During the last year. whet
every manufacturer of a luxury car
that is. a big automobile. with more
than 126 inches 0! wheelbase. lost
in sales over the previous year. we
increased Paige sales 71 per cent.
“Those are figures that speak for
themselves.“

 

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topayatairprice. Thereeultwae‘

“Third. we tell that the test 9
the purchasing market included i

log of 'those that want real in ‘
ury.‘ y

 

 

 

Cash

The Rob erts Plan

Credit

 

 

Very Little Dawn
Pay As YougRide

 

Frank C. Roberts

: 1 6 Commerce Street

Vulcanizing

 

 

Glass For Automobiles Exclusioebr

0

fl

NORWALK. CONNECTICUT

Repairing .

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