HE cost of a car depends in large
I part on volume and efficiency. It
is no criterion of value.
Studebaker builds 150,000 fine cars year-
All of them are Sixes. The main costs
'r 11.1
.“
010,1
1! ”’1
' m .
.1. 1° ;L1c divided by that enormous Output. Thus
,2: 11 111 ices of $975 and up we offer the utmost
1. 11' 111 quality. We offer maximum values.
533; Don' t judge these cars by prices. Under
1:111 11111311 conditions they might cost twice as
9"," much, yet offer less than these.
"w Some major costs ,1 ,,
of
on, Quality ea ars require costly facilities.
“if: Studebaker as $50,000, 000 invested in mod-
1111’ 1111 plants and equipment. $8,000,000 in
,3), 11101) forge plants alone. $10,000,000 in
1,, body plants, to carry out the Studebaker
1m, standar d5.
12‘ There are 12, 50 eéup—to-date machines em-
: 1 ployed to build th e cars. Some are enor-
1: mously expensive.
rm- Few outputs justify such facilities. Then
if, paits must be brought outside and profits
11 paid to others.
11 O C t
'1 Studebaker engineering33 costs $500, 000
“‘ per 3ea11.Tl1at to us is $3.33 er car.
, 01111 Departmentpf Resear and Experi-
. 1110111 employs 125 skilled men. It makes
’ 500 000 tests per year to maintain our stan-
, dards.
0111 ”mean of Methods and Standards
fixes 11111 ‘1eq11i1ements for every part and
detail. 2,000 inspections are necessar r for
11.1111 curl to insure against flaws and mis-
1.11105. We employ 1, 000 men to make them.
. "2111s like the Studebakers cannot be built
without such facilities, such research, such
care. ,. Yet enormous output alOne makes ,
them possible at Studebaker prices.
_ The‘b08t we know .
Studebakers represent the best we know.
And with our army of engineers, with our
wealth of experience, we probably know
what 1s best.
I
.' is .no measure of its
Those are the things to
crank shaft, as wee done on fiat A111-
plane Motors. i-i'l‘hat extra cost is:
But thus We get that perfect balance, that
absence 0f vibration; ' -
other car Which costs under
cost considers!)
styRes and sizes. 4
. 1
We use more ’li‘imken1be ' ' than: any
m-1+T1}ey
lyimore th ball bearings. ’
These faéts apl total] S bakers of all
e materials used 111 all ’
concern in the world.
*1 JUST GO AND SEE
Studebak is today “1e leader 111‘ the fine-ear field.
Studebasz- builds more quality cars than any other
Buyers of fine cars last year spent over $200, 000, 000
for Studebaker models.
The demand for Studebaker-s has alnioat trebled in
three years—as people found them out. .
Then go see them. Compare them with any car you ,
will. Don’t spend $1, 000 or over without knowing what -.
Studebaker offers. You owe that to yourself. a ‘
We use 35 formulas for steels. Each is
best suited- to certain parts, as proved by
years of tests.
On some steels we pay the makers a bon-
us of 15%
is 110 rooom to excel us there.
We machine the entire surface of each
to get them exactly right. Theie ,
chasses are alike.
. ‘Beautyw—Luxury—Finlsh .- .
The Studebaker Coach work has been fa-
mous for decades. No one can excel it.
The finish is produced by 26 operations,
including 15 coats of paint and varnish.
/'
4
- the soft fleece of Angora goats.
_ advantages.
Open cars have real 11111111111111
They cost, over imitation leather, a
pencar. ;
No closed cars could be more 1 '
Thaelining of Chase Mogair 13 made
lining would save about gtwo—thirds
cost—up to $100 per car.
Note how every detail denotes
care. That, as you know, is expensij!
Note the completeness of our larget
els. The nickel-plated bumpers, extra:
wheels with cord tires, a steel
courtesy light. These are rare extras, e
on the costlieSt cars. ..
1.Nothing is stinted ‘ '
Compare part by part with any rival can.
Studebaker will show you some scores ’
Then consider Studebaker history.
72 years this name has stood for
When people rode 1n carriages, Studebakkf
Now those same traditi0n$;.
built the best.
are applied to motor cars alone.
Consider Studebaker records. Mark ;
how these cars in service have multiplied;
demand, until peOple last year paid $200,-' 1
000,000 for Studebaker cars.
Consider their service records. One"
Studebaker car, built m 1918; has run 475,-
000 miles. It is still in active service. It
lately made a mid-Winter trip from Los
Angeles to New York. That means 80
years of average service, of 6,000 miles per 7
year.
What more can you dream of 1n a motor
car than the Studebakers offer 7
'1 LIGHT_SIX SPECIAL- SIX 1 ' 1 » ' BIG-s11; - , - fa?)
‘ 5-Passenger r112” w. B. 40 H. P. $ 9 E10 '11 11 “was" 115' W B 5““ P 3135”,, " 7-Passenger 126” w. B. 60 H. P. "
"l‘urn .......................................... 95. ourig -------------------- .............. """
Rgadlstgr (3-Pass) ............ ’ ............ . ...... . 975.00 Roadster (2'1’9559 ------ 1 111111 i333 Tsmmltertd-kdssl """"""""" W$gasggg
(:oupc.Roastcr (2.Pass) ......... '....' ..... . ....... 119500 Coupe(5-PIS§-) .............. ooa-aoaootnav‘oa ...... 1985‘” 5. ...... ’-uooaoo:ooool‘-"|;:'lonooooc-o
(Ioupe(5-Pas§:) .......... ”1'19500 Sedan.............‘ ..................... ....... Coupe Pass.) ..... ,- ......... ....:... ..... 2495.00
Sedan ........................ - .................... 1485. 00 All PricesF. 0. B. Factory. Terms to meet your convenience. Sedan? ..... . ............ 2685.00 .?
96 WEST AVENUE
THIS Is A STUDEBAKER, YE'A'R'
REYNOLDS Mi TOR
- 143’
SEE OUR CARS AT THE SHOW ;
M {WELL
With The Floating Motor
. $890 delivered 1 ‘- V .
\’ HEELER and CLARK ' ’ -
97 Main St. Norwalk -‘ : 5'
. ' ~11. 03‘ ' 1.1 1.
WE ARE' AGENTS FOR THE ‘ ‘ ‘
1 _ ‘ . ‘ ’ I ' I h _ “ . 1 r '. o if r
' i 7 BE 11111141113111.3111 Flint Six Coupe is finished in
black above the moulding, with lower body in at- .
tmtive colors neatly striped. The fenders and ‘5"
‘ ‘eld visor are black. Radiator, large drum. " ' '
1:31,. ‘ type headland cowl lights are nickel plated. Outside door;
( 7 handles are loop type. Interior body trimming comes reg-
- -' - ' 711111133511 specially selected finest 111111111111- 11111 11111111111111»
[i
{LI/41115,
.11
' , lining to match. All hard"ware is specially selected‘piatc-
.- ‘ . _ ‘ , , _ rial, 11111111111113.1111: handles and plate, door pull- lugs, 1
- . 1 ‘ - ' reat- corner light switch and window regulators. nip-
. a . ‘ cue—men cow mr,coc,asolin aneon
The sensation 111 the New York , 1 1 ‘ 1.1133131....‘“1;‘222.§iia”° 1.“ g I” 8
Automobile Show " 1' . .. ~ *1
i
; A «.31.;11113111-1111111110saow "
Norwalk Chronicler