Evening sentinel, Wednesday, January 30, 1924 · page 14

?‘ '

QnTTERSHOEs

"wptiopal Mileage
One of Causes . of
Over-Supply During
4923

By Jerome '1'. Show.
Editor of Tires.
. lbw records from the standpoint
production ,and sales in units
established by the automobile
industry in 1923. It is estimated

t approximately 43.000.000 cas-

. Were passed on to automobile

Aors. Few. if any, companies en-

» in’ the manufacturing branch
the industry have come through
no year with profits commensurate
in sales developments and only

P are paying dividends on thlr

-mon stock. Back of this situa-

.. is an overproduction during the
. ‘six months of the year and sub-
Inset price reductions which were

orally held not to be warranted
conditions in the raw material
ukets or in labor costs.

Tire users have benefited by the
sen competition among manufac-
urers for the available budness. for
over before were tires purchased

so low a price. The records of

e Rubber Association of America
tow that while th'e prices of food,
‘~ othlng, fuel, house furnishings and

llding materials are about 64 per
at. higher than before the World
or, tire costs are now 30 per cent.

low those of pre~wn days.
, A Good Year.

While last year was disappointing
0 many who were willing to admit

January, 1923. that the industry

d assumed a stable position. it is

tilted out that the business is fun-

mentally sound. W‘ith 14,000,000
otor vehicles registered in the
tilted States and with the prospects

the car manufacturers maintain-

,Eg a representative production
hodule during the coming year,
Where is reason for sound optimism
I vaillng in the tire industry.
‘ The tire business has been the in-
‘ notion of what is known as the
Moon tire. Apparently all doubts
’bout the superiority of this type of
ng over the former standard con-
ctlon have been removed. An
action of the cars at the show
Mil disclose the extent to which the
lloon tire has been accepted.
v The balloon tire is designed to
‘ low air pressure. It contains
lower layers of fabric and is con-
flderably larger in cross-sectional

0 than the standard tire. Recent-

adopted standards provide for five

'Mloon tire sizes on 20 and 21 inch
the balloon casing with a
40-inch cross-sectional diameter
that with the 5:25-inch dia-

ter being made only for 23inch
Dims: The 6.20 is made for both the

. '21 and 20 inch rims and the 7.30 for
' the 20-inch rim only. The size of
these tires will be appreciated when
it is understood that the standard
' 14-inch “high-pressure" tire will
1!. replaced by the 4.40-lnch baloon,
fludard 4-inch section by the 6.3.
, the 4 1-2-inch section by the 6.20
had the 5-inch by the 7.30. Infla-
tion pressures necessary for the most
Mieient operation of these tires
mgo from twenty-four to forty
bounds and vary, of course, with

a size of the tire and the load

led.

‘ Ono tire company has placed up-
in: the market balloon tires which.
fitter certain essential adjustments.
vfifl he applied to cars with 23, 24

d 25 inch rims, and it iaexpected
’ other manufacturers will fol-
suit. ,
, Balloon Tire Advantages.
Development men of the rubber
- mules agree on the fact that the
' V my type of tire gives exceptional
.w ping. permitting a degree of
~.=ble riding that. motorists
e have never experienced.
irregularities are toned
ud everything is cushioned so
are are no sharp jolts or
and drivers do not need to
. g on speed. because the average
f 1: road can be taken at the
”’9 - speed as pavement. It is also
5" med that cars equipped with bal-
1 casings have less tendency to
, due to the greater amount of
.. wd contact area they provide.
”'0 company's tests have shown
' the increased tractive efficiency
-o larger, thinzwalled tires is
marked and that under ordin-
driving conditions it is probably
at to make the use of chains
ry. There is a marked
- of opinion regarding the
tags of the balloon tire in con-
.. with gasoline consumption.
reasons have been advanced
the overproduction of tires dur-
’ first six months of the year,
being that the manufacturers
-t take into consideration the
l mileage that was being
~ from the titer placed in
,dfi'in’g the last few years.
* v . .‘tho cause. the industry
m ‘fll‘lf burdened with’a record;
a‘ > -- inventory of cord tires dur-
o and July. The Rubber As-
roport shows that at the
June there'were 4,096,145
0 cord tires'in the hands
.msnufacturers participating
, mpilation of its figures,
.doos not include one of the
producers and many com-
with small outputs.
(To-operation.
. h the activities of tire
organizations in various parts
. country and the National Tire
‘ Association, merchandising
food can'be taken at the
' "l’appreeiably improved. The as-
. s have been responsible for
Mdopmont of a spirit of co-
-n among the manufacturing
distributing branches of the in-
” . with the result that relations
‘ tho,..motorist and the tire
_ are likely to be improved to
it, vantage of Ibo former.
of the condition in the re;
, “8 charged to the fact that
its too many doalorg hand-
“ retail sale of tires. it. is

f

.4

,
.w»

 

000 tiredealers in the United states,

whereas the business could be ade-
quately handled by not you than
25.000. It is also Cultivated that the
production facilities of the manu-
facturers will permit the turning out
of about 60.00m000 tires 3. year,
while last. year's record breaking
shipments are estimated‘at 43.000.-
000.

An idea of the size of some of. the
big tire plants will be gained (when
it is understood that one company
which operates factories in Akron,
Los Angclcs and Canada turned out
a total of 64.013 casings at its three
plants during a. twenty-four hour
period last Summer. At the Akron
factory alone it made 48.053 tires.
Another Akron campany in its an-
nual report stated that its daily aver-
age production for the twelve
months e'nded Oct. 31 last, was 26,-
000 tires.

To appreciate the position of the
tire business it must lt‘understood
that it is the moat important branch
of the rubber industry, which pro.
duces materials having .1 sales value
of close to 81.000.000.000 annually.
Latest available figures covering the
activities of tire and rubber in-
dustries are ly complete up to the
first nine months-of 1923. but they
make interesting reading.

On this basis the total sales value
of tires and tire accessories shipped
during 1923 by members giving
their figures to the Rubber Associa-
tion would be $560,850,000. As these
figures 'represent 90 per cent. of the
total, the value of the shipments of
the tire industry should be in lthc
neighborhood of $623,166,000. On
the same basis the value of all rub-
ber products shipped this year
should total $889,569,000. according
to the Association figures and $988,-
410,000 {or the entire rubber indus-
try.

lf tire shipments for 1923 only
represent, a value of $560,850,000
they will be 5.3 per cent above those
of 1922 and 10.7 per cent. above
those of 1921, as indicated by the
Rubber Association report.

The rubber used during the first
nine months of 1923 by the tire
manufacturers totaled 175,934 tons.
as against 207,203 tons for all of
192: and 135,119 tons for 1021. All
rubber manfaeturprs used a total of
217.701 tons from Jan. lst to Sept.
30th last, compared with.254.183
tons in 1022 and 154,280 tons in
1921.

OLDS SIX
MAKES FINE
COAST TRIP

The famous Oldsmobllle Six which
recently completed the first coast
to coast trip ever made by an auto-
mobile in high gear was one of the
features during the Automobile
Show week in New York. Following
the New York show the "one-gear-
ed" car is visiting several other of
the larger cities throughout the
country where shows are being held
during the next two or three
months.

-. The wonderful record established
by this stock car 0 Its long Jaunt
from New York fork: Angles has
opened the yes of e motoring
public to the possibilities of the
small bore, high speed, high effic-
lency, six- cylindermngine.

’ Driven, by "Cannonball-Ball" Ba-
ker-Lthe famous race driver, the
Oldsmobile six left New York on
October 8, after all gears except
high had been removed from the
transmission and. the gear box seal-
ed ln the presence of prominent
New York automobile and “news-
paper me'nnAi‘ler 12 1-2 days of
driving time, Baker pulled into Los
angcles 3674 miles from New York
without mishap of any Rimbaud with
a record of having pulled" every
grade on the long grind in high
gear with case.

In spite of the many hardships
encountered wllilo passing through
the Kansas and Oklahoma fl
areas, the car averaged 88.7 miles
per gallon of gasoline for the on-
ure trip; and only one and one-
half pints of oil consumed.

Arriving in Los Angeles on Octob-
er 26th. the car was immediately
driven around Beverly Hills track
at an average of [8 miles per haul-ti
Absolutely no adjustments or
changes were made on the car—'lt
was driven to the track by she:
immediately upon his arrival at Los
Angeles to prove that the car had
unusual speed as Jvell as great pul-
ling power in high gear.

Baker and his sturdy Oldl car re-
mained on the coast. about. a week
during which time numerous road
runs and mountain climbs were
made, including a record run from,
Los Angeles to San Francisco and a
climb of Mt. Hamilton—in high gear
of course.

On its return trip East, the car
stopped 'at several of the bigger
cities and was placed on exhibition
by Oldsmobile distributor! and
dealers. It created much comment
wherever it was shown and was al-
ways the center of interested crowds

henever it ,was parked along the

rb.

"Cannon-Ball" Baker on his re-
turn to his home in Indianapolis
w? full of enthusiasm over the per:
formance. stamina. and all around
quality of tho Oldsxflobilo nix. In
Baker's [own words. “She's the
greatest little boat 1 "over drove.
Three days begoro Christin-.8. Baker
walked into Sales manager Peas-
ley’s office in Lansing and handed
him a check for a new Six Sedan—-
a Christmas. present for his wife. He
said, "I told my wife so much about
my little Olds Six after I got sick
from the West that she became as
much sold on the car as I was.“ I
figured I owed her a reward "for
keeping the homo fires burning
while I made my record breaking
drive from New York {a Los Alb,
soles. so I decided that one of the
wonderful Oldsmobile fixes would

 

b. it!“ the thing."

A most motor car owners and all
mto‘mobiie men know, the crankshaft
g the heart of the motor. A wella

a

th- he
lanced crankshaft means a smoo Erin's. calculations are

running engine. Nash Motors 'bal-

Panama Canal “Inadeqllat'e' andxin Peril,” ..

aocos each shaft before it is as. m. .

dl to the motor onamachspo these calculations moot a

migraine: it will record digest (’23; otherwise. the shit
on.

a human
made

weight oi‘

W aims arm-we'rwt

inro-
.l

0

Reconstruction into Strait .is Proposed

TELLS WHAT MOTORISTS SRDDLD
. CARR_l_r_10 AVOID ROAD DELAY

——u

30.-—-Enter
It is a mat-
the

“'ASIIINGTON. Jan:
the Panama problem,
tor of international importance
United States alone can attend to.
' The. present waterway linking the
Atlantic and Pacific at the Isthmus
is lnadcqunt . to handle the demands
of internall nal traffic and it is in
constant peril of being made useless.
to this country, or any other. for
that matter, by the guns of what-
evvr country takes a notion to take a
stab at the heart of the United States
.‘lllll separate its Atlantic and Pucific
llw‘lsl. 7

it is a problem worthy of the best
utit-mion of “'ashington. -

A scheme calculated to solve it is
nnw brim: advocated in this coun-

 

 

L‘idridge. of \Vashington. executive
chairman of the American Automo-
bile Association. "

the reconditioning, necessary to put.
them in first class running order for

 

I-Imergcnciv essentials which e~cry
motorist should carry in order to
avoid inconvenient or dangerous de-.
lays on the road, are dcscdbcd in a
statement issued today by M. 0.

"\\"ith the new year many drivers
are thinking of their ca.s and of

 

mu.

Philippe emu-Vanna

’ i:y become more important to them;

gxaluable.
.tfertaining the amount of gasoline in

 

 

try by.Colonel Phillp'pe Bunau-Varé

 

who was associated € with De'
Lesscp n the Frenchicanal‘project
in Panama in the Eighties. It has
not been officially presented to the
government.

Colonel Bunau-Variliaywho is the
first minister of the Republic of
Panama to the United States, signed
the Hay-Bunau-Varllia treaty which
Ravens the right to complete and
operate the canal, advocates the
immediate transformation of the
waterway from a lock canal into an
open strait. '7 '

Tho cost of the operation. he os-
“mates, would be appronimately $1.-
000.000.000\but not one penny would
come out of the pockets of the tax-
payers of the United States. The
wprk. he says could be completely
financed out of the current earnings
of the canal, because traffic through
the waterway, under his plan. would
not be interrupted at any limo in
the 20 years required for the trans-
formation from canal to strait.

Under the Bunau-Varilla'plan if;
Strait of Panama woulld be 1,000
feet wide at the bottom and would
be 50 feet deep at low tide. Ho -
plains that suchm waterway.,,is an
absolute necessity and must be rt..-
ed at once to protect both tho mo
mercial and military interests of
the United States.

The recent naval manoeuvres
showed that the canal. works could
be completely destroyed by shelling
by the big guns 0 modern battle-
ships or by airplan and submarine
attack. ~ ~- .

Bunau-Varills says the machinery
and construction of the lock system
might be destroyed. .by earthquakes
or explosions. accidental or other-
wnaandthednkingofa- also
accidental or otherivise, migh block
the whole lock system.

He declares that the change to a
strait, gettingan unlimited flow of
wgter from the oceali from S corral
depending to large extent on rain-
fall for its water supply, was abn-
lutely necessary if’the canal was to
handle the tremendous freight ton-
page that will demand water trans-
portation from ocean to (mean with-
in the next 20 years.

'He predicts that the canal traffic.
which reached 24,000,000 tons in
1923, would increase to more than
50,000,000 tons by the end of the
next ten years, and. to more than
100,000,000 tons by the end of '20
years. The enormous traffic even in
ten years, he declares. could never
be handled by tho present lock

illa,

 

.will often help if a tow
available ,.

Many drivers carry extra plugs but
no good wrench to remove the dam-

dangers of slippery roads and heavy

if chains are applied when needed.
and tho ruining of tubes by driving

the right air pressure at 111 times
will go far to prolong the
tlrea -

bucket for refilling the radiator.

definitely. but the motorist who car.
rios these essentials whenever he

made provision 'for the majorly of
hazards encountered while driving."

agascar to investigate the extent of
petroleum deposits that have ’boen
discovered along the west coast of
the island. .

shorter than any

canal. ‘

a stmt acre. the isthumus 81 years
ago; but favored makin) 'a lock
canal first, ny- tho engineer. I re-
advocatod, indeed. the plan of the
lock system and sea level canal be-
fore the International Board of En-
gineers. who developed the plan for
the canal at the request of President
Roosevelt. Twenty-two years ago, I
addre-ed the Commercial Club of
Cincinnati.
plan. It wos this address that led
to-the suggestion for the adoption of
the Page.
the Nicaraguan."

port of 1906 certified that the idea
of transforming the lack canal was
practicable and feasible, but no one
dre a then the gigantic traffic of l
the
formation was thought to be so far
distant in the future that the board
postponed its consummation for». mm in the can of
let-I- In.

_/ M .

the Spring." says Mr. Eldridge. "In
this connection special attention
should be given to the makinglup of
a kit for emergency use willie on the
road. The carrying of the few es-
sentials listed here will avoid incom-
\cnient delays and sometimes seri-
cus accidents. It is surpr'sing now t
many motorists take the-road while
locking equipment which may read“

tl an a supply of gasoline or a spare
tire.

, “The following should be in t
car of every motorist at all (in:
in addition to the regular icoi.kit
equipment. '

"l. A pair of pliers. Those will
be found very useful in Opel/.1); va- t
Chum tanks. tenlng bolls and in
lraklng adjustme ts to the motor.

"2. A pocket flashlight with ex.
tm. battery cells. For making,-' all
kinds of repairs and adjustments
after dark at good flashlight a: in- 1
It is also useful in as-

t

the tank; the reading of road signs,
and working on tires. etc

“3- A section of towing rope. Ex- t
pensive tows may often be avoided‘
if’a~light, compact cable on at hand
whentho motor dies or heavy :nudj
is’ encountered. Passing moiailsls
rope is

"4. . A spark plug socket wrench.

aged plug and insert the stare.
"5. A set of tire chains. The
mud will be reduced to a minimum

“6. A tire pump. With the aid
of a good pump much tire trouble

them flat may be avoided.
“7. A tire gauge. Msfntmlng

life of
“8. Some kind of folding water

“Thisdist might’bo Silenced in-

atsfi'ts out in his car will find he has

France has sent scientists to Mad-

———‘—___._‘.__l.
Aviators have discovered a new
route for land’ travelers ‘botwoon
Cairo and Bsgdad about 000 miles

heretofore m

r .

“I adVOcated the construction of

advocating this bigger

m‘a Canal in preference to

Tho.Consulting Board in its re-

anama Canal: and the trans-

 

.. [1»

Pt“! h!- some

constant impetus to Dodge
production from the very

have been ever since. despite
largémonts which have
a factor-yo: some 20 acres of floor

space into
employing 20.000 men and having a'
floor space of more than 100 acres
Only a few months ago a large new
assembly plant was placed in opera-
tion, increasing plant capacity to ap.
proximately 1,000 cars a day and
placing Dodge Brothers in a better
position than ever before to build
their share of the huge output
scheduled for 1924. ‘

the only they should. It is horticu-

 

'nnuu

ESTABLISH NEW .
CAR 'RECORD

Million Autos Built in
3 Nine Years -- 90%

o o o _
Still in Seance ~
. )_____,_ .
One million cars built and sold in
he first nine years and eleven dam

of production.

This, is the latest achievement of
so Brothers, Detroit, weathers;

by add another to their long list of
notable contributions to the autono-
bile industry.

It is a world's record.
No other manufacturer. according
0 official figures shown by Dodge

Brothers executives in support of

heir contentions. has achieved‘tho

one million mark so soon after the
completion of his first car.

Dodge Brothers began production

on December 4, 191‘.” Gar No. 1,000,-
000 rolled off the

final anembly

the December 1-3, 1923—9 years

and 11 days later.

Strong public demand has given a
rothors
tort. A!‘
be outset they were oversold—and
en-
converted

a great industrial city

While factory officials are pleased

at the attainment of the one million
mark in so brief a period, they at.
tech for greater impo
fact that more than 90 per cent of
the first million cars are still in ser-
vice. ‘

ate the

This is the point that interests til.

public, they maintain, {or it is em.
phatlo evidence that quality pro.
duction in Dodge Brothers .Worh.
even when the moat heroic most.
urea were being adopted to increase
plant capacity to meet the law
ing demand.

It is also more important! than

there numbers to the automotive in-
dustry as a whole, as it is indica-
tivo of a coastal“: betterment of the
product. as compared with the early
days of
liability.

nation ind unre-

In aim every town in the coun-

try. and in many abroad. theta are,
Dodge Brothen cars of 121‘ out!
1913 New“. with hundreds of
thou-adsofmllosto tholrocodlt.‘
still giving althfnlrdaily lorvloa'flao.

totally. the people .
munitiesvgknow about the can _

point to thy: as evidence 9! o ai-
selections effort on the part of tho-
manufacturorgrsrto build a prolific ‘
more and m'oro worthy of
public acceptance. ~

in those on"

Senegal

“When you consider the number

ym‘m prove-thin to

can care in manufacture.

"It in well-known‘fact that.“ .
people never'take care of their cars

» Wilma”

l

of 3 cars lost annually through flu -
and other forms of accident." ca: '
a Dodge Brothers, executive who

attending ;.the Autopobilo gnaw.
“this is really a; remarkable figure
To ha“ 90 per cent'gof (amnion
cars stills iii-tho service after-nine
years—anvil:

his own. satisfaction y W’
the registraéon Nona-an ‘ mean
only one thing; and. is scrupuo

the Year

' at to ts of $9,280,032.19 were
«godpbygtho Nash Motors Com-
pany, during the fiscal year 1923.
This is brought out in the com-
party's annual fiscal report stock-
holders, just issued over the signa-
ture of C. W. Nash. president. The
figures quoted are net profits. after
dcdu all expenses. inventory,
resorv ' depreciation and stats and
federal taxes. The company has
a reserve of 821.602.250.71, cash on
‘hand. in banks and in governnient
securities and ltowes no ban a
dollar on money borrowed.

Mr. ’Nash's report to

Motors stockholders follows:

"The N year, of your compay
which close

Nash“

November 30.» 1923.
has been the most successful in its
history. The operation of the plants
was on a fairly even ”ham“ of
production and ran practically t°
their capacity during the . mador
portiori of the 3703!“ With a produc-
tion of more than 56,000 cars and
trucks. The volume of business in
dollars and cents was'above fifty:
eight million dollars. '

"It was very gratifying indeed
that. the company was able to give
steady employment throughout the
your lo an average of over 5,000
employes. The improvement in the
working efficiency of our organize.-
tion is evidenced by the fact th t
the plants increased their produ
tion 38 1-2 per cent. with an in-
crease of only 29 per cent, in the
number of employee.

"Many engineering and mechani-
cal refinements have been incor-
porated in the product. and several
new models have been added to
tho line during the past year, with
the result that the product has ,been
received with marked approval by
the buying public and has greatly
strengthened the company‘s peg.
tion in its competive field. ‘

"The number and quality of deal-
ers during the past year has boon
materially increased with the re-
sult that we enter the 1924 selling
season “til a stronger also or-
ganization than ever before.

"On February 1, 1923. the com-
pany retired its $3,500,000.00 out-
standing balance of its original Pre-
ferred Stock. During the year the
company retired $619,100.00 at par
of the Preferred "A'.’ Stock. which
was more than unlit-lent to take
care of the Sinking Fund require-
ments. _ '

, “In addition to this. during the
leer the company paid to its -
holders in cash dividends. 2,3
850. Despite this. the cash pool-
don of your company continues to
3” Satisfactory, showing an m-
mot, :oalouseziss- over 1 yes;-
130:, the total at the close of the

year belnr 321.692.250.77 for
cash on hand, in banks and in Gov-
eminent securities. There has been
expanded about $780,000.00 to! new
591mm machinery and equip-
"'9'“ it the. Kenmha and -Milwau-
tee plants. These additions mu
enable the company to materially
increase its output."

“ah—
An international commlosl
on
which seven countries jars ‘reproe?
eentedhas adopted an American ah-
brako as standard equipment~ for
European rallwaya

M

The labor of SQ men is claimed.
io be saved by a motor car design-
ed to move the weeds and level
the ban-Lat beside railroad“ tracks.

the moat torridio abm simply be.
cause they have the reputation bf
being able to withltnd it. Know-
ing this. Dodge Brothers have never
hesitated to buy the very finest of
materials In fact. there was no
other choice, had there been in}
tendency to depart from the ideal of
the founders. The car's reputation
demanded it - .
“Then are innumerable instances
in which Dodge Brothers go‘B‘oyond
ordinary manufacturing practices in
their effort to produce written.
ai car. It‘ls this policy whlehb ro-
sponstble for the present remark-

Listened to'Insistent
"Demands f o r Ap-
pea-trance

DETAILS‘

Women M o r ugThan
Men ‘Seek Out the

Small ’l‘lun' gs That
MaketforiComfort

It is a far cry from‘tltc automo-
biles of 1900 to the models of those
of today. Women with their smile
influence have done much to .thcl-
crate the motor u”. prosmss. 11105
have been an important factor since
the i! ‘t feminine criticism 0'! the
s'. looking horseles carriages
that pr ceded haltingly tmougli the
streets quark:- or a century ago.
The feminine element admired. but
gassing observation furnished ideas
for improvement. T e funny vehicle
was too nmsy, the dean-ed. Cer—
tainly some of the men’ who was
working 'on it could find some way to
nake it a. little more'suoducd and
keep it from spitting clouds of
smoke that fall‘s-wed in its wake.
Then, no one coulfieiljust when it
'vnnld stop suddenly, and the un-
pltasant cranking process would
have to begin. ’

These‘delainm-‘xessiilg to
the feminine mind. rcplrlng 'or a
molar ride was a. great ri-e~ I was
necessary for the motor-fins to bun-
dle them-rived in linen dusters. gog~
gscs and hoods. and to make Citin-
scives generally uncomfona ole.
(fliers was a little complaining about
it—all on the part of the women.
Men smiled in a. superior a 1)'-—-
women knew so little about such
things—but the manufacturers be-
gun to investigate and gradually im-
psovements appeared. Efiaulcnl
bxakes no longer had to De so still
that it took :00 pounds or more to
apply them. Gear shifts began to
work easily and were moved nearer
to the driver's seat as a concession
to the women drivers, who were ra-
tidly increasing in numbers. ‘Wind
shields developed colored sclecns
and side rings to protect the eyes of
the fair drivers. Dimmexs and lg-
nltion took on ample form, so that
they would not, be confining, and
ya:- by year the self- sinner reach-
el greater perfection.

So the motor car has developed

from a clumsy vehicle info a thing
of beauty. Much of this change has
been brought about through the in-
sistence of women. Host men “would
lave been content with a. few ought
improVen-ients over tho car of twen-
U years ages It got them where
they wanted to go, and what more
could they ask for, many of them
rem, nod. _ But women saw the pos.
sibliities of grace and beauty.
. . Perhaps the and important im-
provement backed by won on is the
adoption of the closed on: for gen-
eral use. Much of the pleasure was
taken from driving in Winter when
the frigid blasts swept through a
car or oven in balmy weather when
a woman's couture might be com-
pletely ruined by gusts of wind.

This subtle feminine influence us»
cl. motor cars has not abated. tinny
improvements to be seen at the
automobile show this year have been
instigated by some woman. rho
feminine element has assumed a
double significance invthc eyes of
automobile manufacturers, and as
women have become more expert in
driving—and some say that women
drive more carefully than men-—
they have become more critical of
automobile perfection from a me-
chanical point of view. The woman
driver. particularly she who lives in
the suburbs, has found that she
must know her car well or she will
often find herself in try'nx situa—
tions. Only a few em cos of
breakdowns on couch-yam .wlll
send her on .to an automobile school
bmwhkhshowfllgraduateamuch
more car-wise woman. She will not
any und ' 4 her at. though.
Women have colleen created in-
quisitive for . They make a
deep m of their cara- and have
thus out many impove-
lneuil. .

. While the manufacturers have
given much attention to the mo-

 

ablo record~ono million built. and
over 90 per cent still in service." I

chanlcal understanding of their po-
tential feminine purchasers, it is

 

iluir 0:13..“-

il" ..',(.

ere llRYL' at run,

:‘rllfi‘ic d n

be pleasing t;

monlnus‘ “Eco . 4

taken into census

It has hem r ‘
those.

course,

once ill-”t

innrki-l.

all

v.rar;.r 2 ,
of its “or-1h.
ll Iii, {ll-‘3' v. . .
when it (mm;
family our. 'l‘l‘r-
signers is turn},
bring forth l‘n“: f.
have charts“! ‘ .
Ciolllrs each s- .
ltcw ill-v f: I "
l~t\ :51 l

TM 5'-

. 3" Um
:1 I‘ - . -
> - . Am.- ow}

. dong,

.
mm! [:Hm}
L'i-T‘d by 3m,
kin 2.1;
Prior
\‘.‘Cll‘2t’ll (:1‘
Fx'rizcr- '

lI-P whl

interest

{mason of .
L‘rvllcfi' -

ll‘rm 1.

iich man;

in; Win-z}; ,
frictiting .4 ..
rlily??? Trw l .'
till‘ii o 11.:
F1“?!

DISORDERS:
MAXWELL 1"
CHRYSLER S .

Two Million D0
Purchase Made
Detroit Dealer—Z
Million in Newar

if *5,

.
.
:ilZ-ul ;: . . .

 

DETROIT, 3-412, -‘
largest orvl-rs "
recorded in
try hare Lat:
weeks—ans
to the same can,

The )laxt'gll
of Detroit is the
John H
well-Ch: .

Detroit a..d 12.;
Company. draLerg :0:
in Newark, 5. J. p.

' The Thumpsrn c ,
chased two m.1:,:_
liaxWLll vars .7 _
states {112: 2:

these cars l: Lat. .. ,
fore,Jul.\' 1:2,
Maxwell, the

sell every Ch
factory can pms;1'y (1.3.
in that period.

The ord-r 6212791 15‘ '
Cozen Company c ‘
more than a ml .
of motor cars, a"
be sold in a cc
section of New
ately small star.
present approx: _~ .
loads of Maxed: a:

The Chnslcr .
bered, wag t'
public at the .\
show. It is the
Walter P. Ohrys
the outstanding
New York, FL!
Cleveland and D.,.
past week it has
at thcago. .
predict for the car

x

gree of success

which the Clzrys.
zation has recuxei
prominent city 6-...
no indication of ti
excellent business ..
mufacture thrc

srooxs 1N noose: MAYBE. Alimow mam. GOT “SOCKED”

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