Evening sentinel, Friday, December 10, 1926 · page 10

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People in Italy began to whisper: “Mussolini’s enemies are too
, strong for him. l'le‘will surely be destroyed.”

 
 
 
 
 
 
 

But enemies did not daunt Mussolini. And to show the ltaliall"
people that lie-had courage and to spare, he strolled into the

* lion’s cage at the Zoo in Rome and had himself photographed pat-
ting meet the lions on the head.

 

is

 

: The advertisement succeeded. All Italy exclaimed: “Let Mus- .
' ' solini’s' enemies beware. He has the heart of a lion.’_"

 

Mussoliniwas able to advertise his courage in this ‘way only he-
cause he had courage. That is thehasis oi-all advertising. Any-
one who advertises must have goodsthat will stand bisection.
Advertisements speak tested truths. Readthem. You can act
upon them with assurance.

 

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