People in Italy began to whisper: “Mussolini’s enemies are too
strong for him. He will surely be destroyed”.
But enemies did not daunt Mussolini. And to show the Italian
people that he had courage and.to spare, he. strolled into the
lion’s cage at the Zoo in Rome and had himself photographed pat-
ting one ol the lions on the head.
The advertisement succeeded. All ltaly exclaimed: “Let Mus-
so. ini’s enemies beware. He has the heart of a lion}?
Mussolini was able to advertise his courage in this way only be-
cause he had courage. That is the basis of all advertising. Any-
one who advertises must have goods that will stand inspection.
Advertisements speak tested truths. Read them. You can act
upon them with assurance.
OnIy true qualities can stand
the test of publicity
NORWALK’S FIRST NEWSPAPER
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Norwalk Chronicler