Evening sentinel, Saturday, October 23, 1926 · page 10

aw i-Mmmmutmw umwuwra-wm, imam Mm

 

D

 } You are looking at

The hawker of yesterday who cried his wares in the public
places is now but vaguely remembered — swallowed up in yes-
terday’s seven thousand years.

 

Today the news of goods for sale becomes an indelible re-
cord ol human achievement.

You may take, for instance, the history of transportation in
America and read that extraor :inary tale of progress in an un-
broken series ot advertisements in the files of newspapers - ad-
vertisements that inform us of each progressive step from the
sailings ol sloops out of Boston for Philadelphia in the days of
Franklin, to the fiightol the Air Mail from Mitchel Field to San

Francisco in our own day. , I ,

 

 

You may read tlie startling story of the revolution in house-
hold economy and the emancipation of the American wife and
home-builder in the advertisements of the la st twenty - five
years. . $ ,

But in today’s papers you find an even more amazing record
— the advertisements of radio 0 u t l i t s , automobile e q n i p - ,
m e nt, electrical appliances, fooodstufis, clothing, medicines * v
—-things which have raised our civilizationtoaplane higherthan
the world has ever known. Do you quite realize that in these
advertisements you are examining a contemporary contribution
to the recorded history of civilization?

is... .. . .‘..

It takes more than m one 1 to advertise
It takes honesty

 

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