The hawker of yesterday who cried his wares in the public
places is now but vaguely remembered - swallowed up in yese
terday’s seven thousand years.
Today the news of goods for sale becomes an indelible re-
cord ol human achievement.
You may take, for instance, the history of transportation in
America and read that extraorcinary tale of progress in an un-
broken series of advertisements in the files of newspapers — ad-
vertisements that in 'orm us of each progressive step from the
sailings of sloops out of Boston for Philadelphia in the days of
Franklin, to the flight of the Air Mail tram Mitchel Field to San
Francisco in our own day.
You mayread the startling story. ofthe revolution in house-
hold economy and the emancipation of the American wife and
_ home-builder in the advertisements of the la st twenty - five
years.
But in today’s papers you find an even more amazing record
—- the advertisements of radio 0 u t f it s , automobile e q'u i p -
m e nt , electrical appliances, ionodstu ' 's, clothing, medicines
—t.hings which have raised our civilization to a plane higher than
the world has ever known. Do you quite realize that in these
advertisements you are examining a contemporary contribution
to therecordedibistory of civilization?
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