\
(“ wee—~— ’ '7
”Na...
Aarw .. a.
Kl
mammograms
BLAMES RETAHEALFoRioSS A
OF TRADE T0 DIRECT ~T008ER
Cincinnati Merchants’
Committee Urges 'New
Kind of Selling, More and Different Adver-
tising -— Legislation Hurts Merchants Is
Claim
If the direct - to - the - consumer
manufacturer has succeeded in tak-
ing away much of the retailer's
trade. the fifuit rests mostly with the
retailer.
That is the finding of a commit.
tee appointed by the Cincinnati Re-
tail Merchants‘ Association to go
into the subject of iiouso-to-house
distribution and to advise member
stores as to the best method of com-
bating this form of distribution. The
committee. consisting of H. J.
Guekenberger. chairman: Andreas E.
Burkhardt, Bolton Armstrong and
Charles Brooks, have been investi-
gating their subject for three
months. andafter gathering data
from all over the‘ country, have sub-
mitted their report to theiassocia-
tion. .
The findings of the committee are
of particular interest, for they rep-
resent what is probably the first at-
tempt on the part of retail interests
to investigate the canvasser prob-
lem in an impartial manner and to
attempt to meet this form of compe-
tition with an extensive campaign.
. involving better selling. better buy-
ing and the use of publicity to build
up good will toward retail stores.
The suggested campaign differs from
others inaugurated by retailers, in
that it would not seek to handicap
the house - to - house distributor
through adverse legislation.
"Many merchants seem unduly
concerned because of the apparent
inroads on their business made
by. direct-to-user distributors. and
many of these merchants rather
hesitantly conclude that some of the
direct-to-user success is due to the
merchants‘ own shortcomings," the
committee begins. ‘
"Direct-to-user selling organize.
tlons. referred to as canvassers and
peddlers. are estimated to be doing
as much as $500,000,000 annual bills
iness.
Antagonism Wrong.
Merchants are wondering how
they can offset this so-csiibd new
competition. Several methods al-.
ready have been tried. but since di-
rect~to-user selling organizations are
forging ahead courageously. methods
new in vogue some in adequate. In
fact, the head of a successful direct-
to-user selling organization has de~
ciared that present efforts of re-
tailers have helped rather than hin-
dered the shcccss of the direct-to~
user seller. s
"in viewing the situation broadly
j
lication. .This request
holiday season.
Netice To Advertisers
Closing Time 3 P. M.
Advertising copy should be in The Sentinel
office not later then 3 P. M. the day before pub-
the. demand for advertising space during the
The Sentinel will appreciate
this cooperation from its advertisers.
SENTINEL PUBLISHING CO.
is necessary because of
a
it seems that the present effort on
the part of retailers has been illi-
puisivo—lnstend of thinking it f)\'l.'l‘,
a haphazard blow has boon much
to indict direct-to-uscr sellers in gen-
high-prcsnure sailing. with an up-
peiti to the bewildered consumer on
such rublrcts an ‘koep your money
in your own town' or ‘mcrchunis sell
the same quality for less money'—-—
all of which sound selfish and the
greater part of which is written
‘over the consumers' heads.’
"in the first place, let us consid-
er the logic in the old phrase might
in on tho'sido of the right. Lot's
claim only our own, for it is true
that some direct-to-user selling in
econmicaliy sound. Housewives
probably prefer to buy, while at
home. many commodities that can
best be demonstrated in the home
such as electric appliances and per-
haps household brushes. Also cer-
tain food distributors give ihn
housewife a great advantage in
coming to her door. Our job is lim-
ited to reclaiming the business that
belongs to retail stores on the basis
of economical distributin. Anything
further would be folly and would
lead to a serious charge against ur-
seivos. In other words. some busi-
ness belongs to direct-to-user sellers
so let them have it. Other business
belongs to retailers. so let's get all
of it.
What is the retailers’ rpmedy?
"Better selling and better under.
standing of our obligation to the
public is surely the foundation of
any effort we are to make in bring-
ing the retail store back to its prop.
er place—especially in public good
will. Not only must the merchants
formulate a plan of better selling
and better service in regard to more
chandise they handle., but they must
do a better job of selling themselves.
Our old standby. publicity. is one
outstanding method. ‘
Publicity.
“In employing publicity to build
good will toward retail stores, past
experience of mrrchauts in some
towns teach us one 'nvenuc must be
avoided we must'npparently forget
the direct-toouser seller .instcnd.
we must do all of our talking about
‘ourselvos; we must resell the pub-
lic on the half-forgotten truth that
retail stores are in reality public in.
stitutions that are as much the
property of the commonwealth us
they are the property of individu-
als.
“There are numerous wnys in
which this can he done, if we mor-
chnnts cooperate in the job of "toll-
ing the town why we are herc—«
how we look upon oupselves and
why retailing will never be ‘out or;
ntyie.’ .
"One theme for such a publicity‘
campaign” is to tell a true story
about where the customers‘ dollar
goes and what is meant by profit.
Because of antiquated tradition mer-
chants secm disposed to cloak their
profits in mystery. This probably‘
eral by lilting at sharp methods and .
iin the telling of such a story
England.
THE EVENING ssu'i'iNEE—so. NORWAEK, court
QUEEN MARY’S XMAS CARDS
llownrd Dm‘l‘y lmfi designed the ("hrisinum card of Queen hiury oi:
it portrays Queen Philiippn of iiniunult. the consort of Ed-‘
ward in. at Cloth Hall. Norwich. in i333,
iRECORDS 0F.”
. ‘ ’ '.
\ ' i“;
Purchase and Thea-
tre Transfers Regis-
tered at City Hall
The following ill'fliliy-Ht‘ttil
psi-win translvrs were filed with Town
Ii‘iork ilorin-rt ii. Smith during the
Past week: ‘
William i-‘. lioyi to Andrew lindoi
Uystor Company, lot and buildings.
nonr Wuirr street.
Cnrmciu Luincttn to Nicholas Sun—
inncili, two lots. Grumman avenue.
Samuel J. Kceior to Fannie Magoo.
lot and buildings. Union uremic.
Samuel .l.
.‘dngeo, lot and iniiidinus.
.lnli iv‘rN-mout street.
llnrriot
K.
:m nun.
Thomas 1. 10
Raymond. t-sinte,
Wfimifiiwfiifiifiiifi.fitfilglfilfiiflifiifilfiifimfi‘-'
l'oni l h- .
Koclc‘r to Elizabeth S. ‘
l-‘nnnio ll. hlngoc M. iii. to Florence ‘
lirown. int and buildings. North .'
nut street.
William ’1‘. Raymond. estate, to
lowland hi.
ihli'vrchousc. lot. Saw Mill ronrl.
rond. ‘
l-jdwnrd ll. hlorcbousv to ilowlund F
'iii. iloucii. lot. Saw Mill road.
n storekueper attended to everything
about a store and all earnings went
into his pocket—therefore it was
his own business no in how much
compensation be derived from ren-
dering his service of keeping a stock
of goods for public buying conven-
ioni‘v. iiut today. will) each store's
duties divided up among hundreds
or people. all neighbors and friends
of the consumers of any community.i
light should be. thrown upon thofnct;
that. curb one of these people. are;
receiving :1 .ilisiifiubiu share. of every;
purchasing doilur .
"ily injecting; a little romance Ill-l
we 5
could got. away from merely reciting]
cold facts that would be uninterest--
ing and probably misunderstood. We
could di‘nmtliim‘ rncb item of a
store‘s cuprndiiuro in such a way
as to make it interesting. forceful
:iud Ilnlit‘l‘f'villllti.lllit‘.
Santa Claus
» is in Toyianfl
' every...day
H . L AND’ S
Entrance on Main St., Faii'field Ave.) Cannon St.
Hand embroidered
bed spreads, and ,
other novelties
,That are ideally Suited for Christmas gifts.
Hand embroidered, ready made towels, bridge sets.
‘card table covers etc., at
record for exceptional value in genuine hand embroider-
I
ed articles.
The bedspreads are
.tiuality unbleached Krinkieweave—some with fast color
Iwoven stripes fini'shedlwith bullion or knotted fringe.
ESplendid value for $10.
. Another excellent gift item is card table covers,
‘ihand embroidered on fine quality oyster linen . com-
pletely ready including fast color binding and. tapes $1
, A special offering of a 5 piece luncheon set of fine -
;quality linen with guaranteed fast colorvche‘cks’in an as-
sortment of, designs. Each set has one 34-inch covet
edges are finished with *black lock
«and 4 napkins. The
| \
stitch. Priced at $7.50
' Deck the “FireplaCe
for Santa’s coming
Make it a cheerful spot on Christmas and it will
be cheerful all year. Here are some of the helps we have
.ready for you.
Black finishes or brass
fandirons $3.75 to $17.50
Screens $7 to $11.75
Hearth brushes $2.75
Third floor
prices] that establish a new
:
hand embroidered of fine
Fire sets black or brass
$3.75 to $15.50 .
Wood baskets $5.50 to
' ”L75 .
Gifts 'for' men
substantial sorts. too
Practically everything in a gift that :1 real man will
appreciate.
Here are a few examples.
Golf clubs $1.95 to $10
Golf balls (rewashed)
29: to .
Silver King sets $12 doz.
or $1 each.
G o it bags $2.50 to
$16.75
Electric cigar Ilighters-—
use as a er wei ton desk .
or tablg :4 g
Tobacco 'ars $2 to $3.50
Siickers .50
Shaker K nit Sweaters
$10 to $15
Basketballs $5 to $7.50
ice skates $2 to $4.50
Skis $1.25 to $3.50
. The new Six tube
Superheuodyne is
a' wonder for volume
... if.33333.?lii’fith’ifi‘dé’.‘ iii: this:
velume and tone that is startling in radio.
. it is single control which achieves simplicity of
operation especially sought by
No outside aerial—just a
at the top that looks well and is no trouble to maintain.
The batteries and all other attachments are en-
closed in an attractive well finished cabinet.
' We have, plenty of these sets ready to deliver at
$165, including six radiotrons. Batteries and loud
Speaker are extra.
You may purchase them on the Howland
deferred payment basis if you wish. Howland service
we sell.
goes with every set
, Fourth floor
at; Howl-Ann oar GOODS Co. '
~ BRiDGEi’ORTCONNECflCUT ,,
$47.50
50c to $13.50
50c to $5 .
$9.75 to $13.50
tos35
$6.95 to $12.50
throughout the store.
i
i
t
i
Bring the
children to
Santa Claus
Bicycles $29.50 to
Ash trays and stands
Cigarette and cigar cases
Humidors porcelain. lined
Cameras $2 to $27 '
Sheep lined coats $10.50
Footballs $1 to $6.50
Roller skates $2.25
ice. skn‘es on shdes
And many other gifts
.__.._ ...__._____._- .--4_
amateures.
neat little loop attached
front
I
“W ...
originated in the olden days when!
i
"grs of intoxication and operating a!
“4“.“_-- _-________--_------——-------u--n-------
.iledicnt. lot and buildings. Hit-iii
ROWAYTUM
(l'onlinncd from Page 'i‘iireo)
two lots, llowuyion lb’uivll.
Airs. llni'ry ltri'un is (,‘illliill'Jli lonmiirlincs. Crown and ’i‘uylorn\‘cluIt-s.;
her home. on (”read food with :m ut- [
lack of ionsiiliis. ‘
I U l!
The school children of lln- town:
are showing nrcnt inn-refit in ”Wivi nl, lot and buildings
sale of f‘hrintmus Souls. which nrcisii‘yot. l
Milli! dizuiibutnl to “Will ”WWW“? liosv Km-lnnu to .lns-‘pii I\'lliiliii‘.l,'
ll!" medium "f lll" St'hom- ““3 lot and building's Sound View l‘urlt.
money collected by lliis solo will be: Thoodm-n (l. Olson to Your l-‘.
uni-d in the fight against tuberculosis, H'um: (.t “L 1m, llnrbor \‘Iuw i‘nrk.
" " ' ‘ pilolmri l-‘. Adams to .lumos TstlnI-i
An Official llourd meriting was burdi. 11 )ofg‘ l‘vrshing limp, i
Ilt"Ili iifl'T survicrs Sunday M'vnliil‘.‘ l-‘rnums (‘nnwry in i’rnnk l.. lining
in the ("hnpui of the hivihiidisiiton, int, Noru'dik Park. ‘
Clilll‘i‘ll- ll l‘v‘db‘ llrt‘fiidwi oVi‘d‘ l‘l‘] William J. Nurris :ilii wifv
the now pastor. ltM'. \\’:\llvr t‘. CO- ;vjn D. “Willswm-th.
wort.
lliizii‘unrct llrny. lot and
Ta'
is .\l-i
four acres and ',
Tbuiidings. Sherwood :ivonuc. '
., iivgenl 'i‘hontor (‘mnpnny to An-i
”1'? ldrt w .1. Collins. int and theater. “'Iilii
Royio school. in Durien. for the lu~ii-J_;irnr-t, 3
fill! of the Rou‘usion i'uldio Library,y i-Ilin .\. Seymour to t‘imrics: lif-
wus n lingo sucrose. Two hundred iiiicll. lot and buildings, \\'infirld:
dollnrr; will be added to the Library sil‘t‘tbl. I
plum. The Library in well pulron-e .s'nmur‘l .l. Slow-art to Samuel .l.E
izmi. not only ivy the adults. but also ilivolr-r. in! and buildings, Stevens;
by the school children of illt‘ town.
0 I t
C I 0
Tile minsirol show given in
istl‘fl‘i.
Samuel .i. lx’N-li-r in li‘urdiuundo:
All". OllW‘i‘ t‘laric. who has lN‘m l'vr-oiiini and wife. but and buildings.?
confinud to his home nil i‘rnnoyor:51.qu street. 3
street for the past few days, is able; Philip Mumtuvf-o io (“ze-vlmednvnki
1.0 11" out MINI“. ' {Dramatic (‘iuln let. ”row and For-i
"“‘"‘“"““‘“" "“ . ris nw-nuvs, i
i'lruut i’urks. lot und buildings. i’lcns- ~
Ernst i‘nrks. lot and buildingu. i’iv‘ns- .
uni slrw-i. i ‘
lunch to lidwnrd li.‘ ‘-
Edwnribhivrrill. ism-u in Edward; "
ii. Mortliouso. four norm. Saw )lill' ...
William i~‘. f‘lnrlcc to f‘luii'ics (‘.I
Donne. lot and buildings. icii island!
Edward ll. Mnribouso lo liobcrt‘. ‘
a. liunford. 1m. Sow .uiu road. ‘1 ..
lidwin C. hiuiirison to Stanley ”.3 .
i . .
ifiil‘f’f'ta. i
Ralph i). (fuse. in Thomas .\i. For. | ...
Stephen i._\'ubinnovits and wife to‘
;.lnsuph fininrshy and wire, lot nnri' 3
Samuel 1.. Wood and Leo Davis to;
buildingHJ . .
'Wnll and Cmumvrm- Hrvvts. i , .
Margaret iii-by to Samuel 1., Wan i .
Fort ‘ .
..-_._.1..’:}ii}:{ 1».in ,p
m
Blow
bums 1i 'i. I‘.
illiii.l\ u i117
5533511 MUNSIE filth".
10.12 80. MAIN ST. PHONE 2510 SO. NORWALK
M
CHRISTMAS GIFTS
The happiest Christmas Gift is the practical one
-—something of use. This stori- run play a
large part in such giving". It hm: made
preparations to Serve you.
Wu
WHAT TO GIVE?
' This puzzling question is easily answered here.
At every turn there are displayed before you
hundreds of practical gifts—beautiful
gifts—original gifts, and every one
priced at a tempting figure.
Wu
GIFT TABLES
Arrayed for easy selection and quick service.
’9. p
lb
r-
m h.
TWO FLOORS
Filled with practical, useful gifts.
M
SPECIAL SERVICE '
We will wrap your packages securely
We will send them for you by Parcel Post or
express. We are here to serve you.
w
Schultze’s’ Wednesday Specials
ROUND STEAK .. ........ ... 35c lb.
VEAL RUMPS . . . . . . . ............ 20c lb.
SIRLOIN STEAK ..... . ........... 38c lb.
FRESH SHOULDERS . . . . . . . . . . 21c lb.
SHOULDER STEAK ............ . . 22c lb.
FRESH HAMS ................... 30c lb.
0
Continue Case of Man : i
V - - a
In Trolley (olhsxom : Bi" 5“ 1
—-——~ 2
The case of John ilrr-w. of llridgc- ; 0
port, arrested Saturday on the char- ; In Hut 8""
Stanley Ilinylww the motormuu _ WIT" PosuM
on the East avenue trolley car, into.
which Drew drove the machine. ; -
testified. Patrolmeu Louis lireluu if. rakmdigcflw mcznu'flmted .
and Albert ii‘rnser who made the nr- 1 a; 'it :0“ ‘ ‘03:: "y I“ medics
rest were also on the stand. and: . . 1 . s
then Attorney John T. llwycr who i303 31:0rifoertderletiig:telt :nfiagz
represented Drew. asked that ”myskiit. Eczema nah”. “lip "on
. I
cum. be continued us he had wit. . .
, , . ;bies. irn lea—they simply cannot
bosses that lit “mind to summon. insist. 00 IA‘ m I ggists. 50
REAL ESTATE “(Milli TO MEET
The meeting of the Norwaik licui ‘
Estate Board will be held tomor-
row noon at the Royal James. lic—
ports of delegates to the State exe-
cutlvc meeting hold at the Hotel
Taft New Haven December 3rd.
election of Officers and other im-E
portunt business will bc‘irunsuctod. .
machine while under the influence?
of liquor was continued until next?
Saturday in the downtown city court 1
yesterday by Judge l-‘rovmun Light.
i Ye fist-in Your Youthful Beam
We recommend the daily use of
SOAP
Which contains 1% of Peels-
Ointment
stmwwmm
Clothing Makes A Very i
£3 ' l
...
The different members of
some families will unite in
giving a suit or overcoat
to Dad, Son, or Brother.
And. lucky indeed is the
man who gets such a fine
remembrance! Of course
it should be a suit or over;
coat that you’ll be proud
to see him wear—you will
be if it’s from Jacoby’s.‘
-- OVERCOATS
’ $22.50 to $37.50 $18.50to $47.50
Charge Accounts Opened
' J ACOBY’S
12—14 No. Main St. So. Nerwslk
-..----_--.-v—u-w-wfluu-u--_----r-
. 'v—'-'--r- —-—--——-w-—--—-
Fine Gift 5:-
Schuitze’s Sanitary Markets
Washington Street and Railroad Avenue. South Norwslh
39 and 43 Main Street. Norwalk ‘
“‘esiporl. (:cbrgciown. llarien. Stamford. Him-k Ilm-ie. Bridgeport
flaw} in a Glynis/as Giff!
as wear cum sJ/‘sil-rn if appropriate. ii I-
lovely among the Christmas gifts!
There is not a womsn imng who dost not Ciif'f‘uii
in some form another, silverware! Especially if the .: .
quality and workmanship src SupCf-ilnti
Any hostess will tell you it is impossible to have
too much of ill
Make her Christina; memorable with a happy choice
in silver! _
Whether it be graceful its service. a fin: embosird
platter. or full chest of knives. forks and spoon. fit!
a sure to be satisfied with that selected a
' FRANK LAUDER
96 Washington St. So. Norwulk
USESEEENELRESEELEEHHNG-i.7
. .... -
4‘33,
Norwalk Chronicler