1 ‘5‘“ United
rover or the
«ordinances against
auctioneers u u re-
interstate contmerce.
till already great dilo
~ matured as a. result of the
of these peddlers. writes
. one miter. %
gully everything that can e
by it cenvehser is sold by this
The commodities handled
. utewcltps. and men and wo-
'6l6thlng. as well as household
memes. etc. The 'growth
inc-s by this so-cnuea "direct
‘ of selling," has increased
' ”7.000.000 in 1921, to on esti-
rated More 01! mo. 000 000 in 1925.
'The problem of dealing with (his
Miller difficulty to tho’ retail mer-
him. come up before the recent
Oonvention 9! the National Council
of Travelling Salesman s Associa-
ions, held at the Hotel Pcnns'ylt 1min.
New York. In the discussions before
116 council, it was emphasized that
he peddler cannot be legislated out
9.. business, and that thc only once:-
ive weapons against this method at
'selllng would be to cducnte the pub-
lic to the superior service and qual-
ty ot goods in the mini! atoms. and
to train retail Balcsmen in the talk-
ing points of their goods. ‘
. Training of Salcamen. \
. The appalling luck of training on
‘1118 part of; the rctuil more sulesmen
in contrast to the intrusive training-
which the average cnnvasscr re-
ceives from the organization to
.which‘he belongs, is responsible for
a. considerable part of the success of ‘
the canvasser. ('nmnsscrs, as a rule,
1cccive a. drilling, not only on the
talking points of their goods. but 011
all phases of salesnmnsi1lp.’l‘ho cun-
vaeser is supplied with. or is taught
Lhow to secure. prospects. lie is
taught the proper method of ap-
proaching a prospect. In order to
make his presentation, he must know
the talking points of his goods thor-
oughly. Lastly. he knows how to
close a. sale. It the some amount of
training were given to the average
retail store salesman, it the salesma‘n
ucrc taught how to approach 110“
to make an appeal. how to make his
pr-tst‘llil‘ifloll 11nd thcn how to close
.1 sulc. there would be lees lilu liliood
or danger from this source.
“line of Goods (‘ontrnstc-d.
While the salesmanship of the re-
tnil store is somcwhnt interior to the
Huh-Siniumltlp oi the composer, the
\‘ulur-s offered by the store and scr’v-
ice which the store renders, places
the retail store in a decided advant-
ngo over the. cunvnsscr. Successive
tvsts have shown that the some qunl.
ily or hcttcr goods can be purchased
from the rctail store at 11 lower price
than the cunvnsser can offer them.
The bunk about, buying “direct from,
the munui‘ucitucrh" thiough tho enn-
vnsscr should be cxposcd The can-
Humor 11 Ol‘hs under :1 state manager.
who gcts his percentage of proilis on
the mic. The state manager works
under 11. district. manager. who like—
1 Wise gets his profits. and the district
managcr works under the gencrnl
sales managtr, who gets his profit.
Add to this. the high clerical and
shipping overhead or the control of.
flees, the cost of securing prospects,
TUBE
RADIO _
$24.95 ‘
GUARANTEED
Times Square Autti‘
Supnly
*6! N. Main St, 80. Norwalk
OPEN memos
l
ipurc and simple. In very many
h4i
After honoring the American
Legion by addressing its Omaha.
convention. President Coolidge paldl
it a. second tribute by naming Hun-
ford MncNidc-r. above assistant sc-
cretnry el‘ \\ 111‘ MucNider is a for-
mpr nailoI-il commander of the Le-
gion.
and such items 1:1111 it run be readily
seen that thc "low-overhcud-dircct-
the- manufactuiex” nfiwment is bunk.
cases the manufacturer is not in any
“or involved in the house-to-houee
mothod of selling. The hour! of the
soiling organization must compete
with other jobhers in their buying,
and all these additional expenses of
distributing through the sin-culled dl- '
rct‘t inciluui of selling are shackled
evcntunlly upon :1 too credulous
public.
Public )[lht lie Illllcuicd.
The public should hate these fault-1’
lbrnught fmcibly to illf‘il minds. and
thou no family “ill permit itslef to
be nnnoycd by those. hcl- ringers in
the hope cl :1 Martial“ from them.
iProper education by the (“bomber
of Commorcc or Board of Trade in
each city. could show the public the
superior scrvlcc they can gci by trad-
ing with the retail stores. The can-
vnssor never can rcndcr thn same
service." the some guaruntcc 0t sat-
isfaction. which the rt-tnil store nix
The rotnil storc'ls always on the tel-
‘cphone, and always open to receive
orders. to deliver immediately. and
to ndjust complaints. The person
“ho buys from tho Cumin-ism may
31w, hoods-inked into buying by it fly-
[in nightcl. “ithout any possibility of
inciting insured satisfaction, or if he
ideas got satisfaction through a le- .
gitlmntc guarnntee. he has to wade
1through the red tape of adjustment
letters and wait ten days or more be-
fore satisfaction is finally rendered
him.
'l‘hcso facts should be brought be-
ifore the public. mind both by the
talks of salesmen in retail establish-
ments. and by publllcty spread by
the Chamber of Commerce and busi-
ness 01 ganizatlons of various towns.
CAN YOU SOLVE = THIS?
ORLETVOSE
The above letters when properlv arranged form the name
of a great American President. Everyone sending in the
orrect solution will be awarded a beautiful lot, size 201105
set, FREE AND CLEAR OF ALL ENCUMBRANCES, locat.'
led in our new development.
This odor expires
Mail your solution today
December 15,1925.
Maxim Development Corporation 4*;
New York City"
Heme Building
South 'Norwalk, Conn.
dead for weeks. and then the two
molds were found when Pennsyii
\nni‘a authorities combed the demo
nndquinmh on a lonely mes-sh land
tum; batsmen Newcastle and West».
Pittsburg. The Mia: were hidden
within I few yards of each other
These pictures from the “111
um ." which long hull been sh
. and by the public", show: . s
bale beating the undergrowth} . "
' before theueoondly
corned; center. 3 11mm 1.
and two searchers numbing
\whitened skull. inst recovered
i its 1.1.11... place; below, the
.wheullneeeoulhéudwist
Belietthltthetwomenwms
,undtheirheudsheckedott by.
”-msniecoi amen was nay-acerb-
. i
\\
.\
\\\‘ .g o\\ \
trot tic.
G reenwiohwfioltuu
, under construct!
road is under: my ‘
Post Rose. on '
_'Durien-Bonton Post Road is bent
lotto with exception of murders.
Namath-«lemma mu is undo
' .onstport-Bostou Post Road. Con-
'creto road is being constructed on
election or road. Pet Swamp to Nash
cure and mm: the Rommel: Riv~‘
er Bridge to Lemma Curve:
.Sllgllily delay to turtle.
":l_{ent-,—-D01ver:zoad, mlcedun con-
.struotion very nearly completed;
6 detouru necessary. ,
Reading-Georgetown roeti.n1eco.-‘
dub completed. shoulders and ruli—
lug “completed.
For Calendar Year,
During the first. week in January
but manufacturers will Receive
boheduies from the United States
Census Bureau. These uchedulem ~ "
will be for the purpose of tabulat-
in: the census or manufacture (or
.» the calender your 1926.
‘ them promptly.- otherwise the Gay»
It is important that manufacturn”
ere tubulste their: reborts and mail,
etnment will have the unnecessary
expense or pending 11. special agent
. the various esisbllehmenie. ,
The Census Bureau has been eo~.
operating very closely' with trade ,
associations end chambers 01.130111-
meree sndhes spend to “bum-
the dots received its rapidly as the;
”belittle- are returned and to pub
list: the intomotlon at an early:
am utter tbeJut report is receivedt ‘
; The information will be published
but by industries and later by gob-
graphical leostion. -‘ ‘
[The Notion“ Association (1! Kat
; manufacturers. 11113.. is cooperating:
with the Census Bureau in this work.
helmet. throw-11’s by 121211111”.
his schedules in promptly.
#153111. 11611311 Hat' Comp-nu or
.bnm Odom; lies been filed in:
.mperior port; at Bride-pert.
. ‘lt ! no.” $1; divid-
j‘t e_ 9 some hoido‘
the. a“ jet
-F Davis. and Mari
e; 111m r. 13m and»
MinceM‘ ts,2for
Clo rule eyapor
'es.25c"lh Apricots 30c lb -
59c Mission Garden Coffee . 59c ‘
2‘ arm B...11§.¢........... 3113.251:
patties 6 0 25¢; Cheese-Snax, pkg. 19c
391111111111 18111.
G or Snaps 2 lbs. 25c
"12caus $1196
1 J"!&‘XSI& 233'
z. 1~_u-.‘ «;;x~
Norwalk Chronicler