~Publishel-s Talk of ‘Matt'erfat Meeting"
Merchants Increase Ads in New York.
Philadelphia and Other Cities '
By J. C. than :
Special Correspondent 'o:
The Evening Sentinel.”
‘ (Copyright. 1925 )
'NEW YORK. April 28 .——-n:e re—
tail merchants have done a wonder»
”to! business so tar this year. The
. ”volume or retail trade at the coun—
“been reached in the
’ weeks of April.
try m‘enonth exceeded that oi! the
excellent year 1924 by 6 per cent.
and the peak apparently had not
first three
The pronts'ot the
leading establishments have grown
’ in greater ratio than the sales. The
' most up to date merchandisers tree-
.‘2 6n-
ly attribute this trend to advertising.
Publishers here at their meeting
VVllast week fully recognized this .attl-
. :.ude
There have been exceptions in the
' business trend. The above could not
have been proved otherwise. "Those
exceptions in most cases were: found
in territory which either was street»
ed by special local conditions or
among merchants whose advertising
[ell off either in volume or selling
power. The advertising of “sales”
V in nearly every section has brought
out the largest volume of spring buy-
”V ing'ever witnessed in this country.
or course. the buying power is
here, but'the public has undoubted-
, U been put in a better buying mood
,tnn .
king
‘1"
7 non of last December,
~:-
2.2g.
52:.
> L
by advertising. The volume of busi-
ness this month is now sure to come
close to the record- breaking bust-
-when the
holiday season stimulated buying to
I. ternarkbale degree. The volume
of advertising has involved heavy
: additional expenditures but the re-
sults have made full , compensation.
The extent of the increase is plain.
ly shown by the figures in New York
" and other merchandising centers. In
‘fiw
.,..
3
e-
#6
1
VV 7 showed heavy increases.
1
q
u n.
PI
ea 3
{13.
‘1. ‘
fiat:
this city. papers in the last month
showed a gain of 567.753 agate lines
or advertising as compared with the
corresponding period of 1924. rising
00 a. total of 14..751 in lines. The
file in Philadelphia was on an even
lather ration with a total of 8. 058. -
917 lines as compnz- d with 6 817. 081
a year ago. Houston. Birmingham.
Oakland. Indianapolis. .Builalo. Si.
Lents. Detroit and Chicago also
New 0r-
leans led the list with a gain of 775,-
265 lines to a total of 8.887.203
The gain for 184 papers in 30 ms.»
Jar cities aggregated 2.581.698. The
volume of business done so tar this
month shows that the total “volume
or advertising in April will exceed
that for March. Some losses were
recorded. the heaviest of which was
1.184.548 lines suiiered by I‘os An-
geles papers.
The increase in volume oi bus! as:
was not confined to the departm at
stores. 0 thirteen leading mail
order an chain store organizations
showed an advance of over 13 per
cent. in their sales as compared
with the corresponding period of
1924 with aggregate sales for the
month of $78,841,621. Woolwarth’s
percentage of increase for the iii-st
quarter was over 10 per cent. Sears
, Roebuck repel-Md more than 15 per
cent. gain .and Montgomery Ward
9;“.
...
V try that the retail
A
recorded a 9.4 betterment as corn-
pare‘i with 1934.
There is every evidence from the
present state or industrial and busi-
ness activity throughdilt the coun-
establishments
will‘show a more than fair sized im-
provement over last year tor the
next six months at least. This feel-
ing is heightened by the prospect tor
a 'xalr agricultural year, by the vol-
ume at construction already cop-
- traoted tor and by the extent at em-,
ployment in manufacturing lines.
.-A considerable proportional the
V added profits of both manufacturer
£9: business conditions which has
and. retailer is held by experts to be
due to the accurate forecasting”?
.cozne a part or the policy or every
odern business executive.
“Had it not been for our system or
Vudsetary control." said Howard
oonley. president of the Walworth
is probable that no profit would have
resulted to our stockholders. This , V
has made possible to torecast
both increase and decline of orderl.
thereby‘ mflntalninx even produc-
tion."
It is this Wen: which has enabled
manufacturer-ate nyold speeding up.
production with consequent bonuses
and added expense in the busy sea-
son and the disruption of working
forces in the quiet period of the year.
Most firms are' zau’glnz their pro-
duction, on approximate orders tor
a conside‘rableperlod in advance. and
output and prices are kept our I. .
more even k‘ei.
Business Topics
nnrnom April .. 21—de
employment here has increased (449 “
in the last week and. now totals
232,068 as against 286.858 a. year
asfi Then however. employment was
dFQVPpins. Now it is rising.
' O, O O
BAVAN'NAH. April 27.14 bond
issue for $8,000,000 has been vali-
dated and work will start at once on
a paved coastal highway trout 8a-
vannah to Jacksonville.
l‘ C 0
ST. LOUIS. April 27.——There is a ‘
heavy demand tor both skilled and
farm labor throughout Missouri.
Commodity Notes
AUTOMOBILES. »
DETROIT. April 2-8.-—Dellverleo
by Dodge Brothers tor the week at
Ap;ll .11 were over. 7000 cars. or
above 1300 {or each production day.
New retail orders exceeded those or
the corresponding week last year-by
1000 althou production is at the
rate or 110 cars a day. this is ex-
ceeded by both deliveries and new
orders. ..
i Q C
. WOOL.
MOUNTAIN HOME. Ida. April 28.
-—The*-tnltial pool vottering of wool
here attracted considerable attention
but bids were low and little was
sold. .1. J. Johnson of Boise was the
leading buyer. landing 60.000 to
75,000 pounds at 41 to 41-14 cents
a pound. The N. L. Robinson Wool
company of Portland purchased
choice to medium fleeces at around
42 cents.
O O O
COTTON. , .
ATLANTA. April 38.. wuember.
ship in the Georgia Cotton Grou ers
Cooper-live Marketlnz Association is
larger now than ever before and
about 250. 000 bales of the 1925 crop
are expected to be put in the hands
of the association.
_ t O 0 ‘
'I’EXTDJES.
BOSTON. April 28.-There are
now 88 textile companies in New
England which have; passed their
regular dividends in the last two or
three years as a monitor the de.
pression in the textile industry.
Many of these are located in. Fall
River where coarse goods are the
principal products.
0 I 0
FRUIT.
SAN FRANCISCO. ism 2S.——A
ninety per cent increase in fresh
fruit shipments by the Calltornu.
Fruit Exchange this year is predic-
ted ‘by John L. Neale. manager.
Neale estimates 7000 growers will
contribute shipments of 6000 car-
loads. with a. value of fi25.000.000.
, O O C
'“ OIL. -
SHREVEPORT. April 2s.—Des-
pita the low price or Smackover
crude. now at 40. cents a. barrel.
production in that district increased
58. 838 barrels last week. brlnzlns
the daily average or the Arkansas
and Loulsfina fields to 806. 905
barrels a new high record. Believuo.
Louisiana oil has been cut to $1.75 a
barrel.
0 V. O
STEEL , ‘
CLEVELAND. April zap-Steel op-
stations are going ahead at 70 per-
cent ot capacity ,among the inde-
pendents with the U. 8. Steel con-
poratlon plants running 10 per cent.
higher. Several independents have
dropped steel bars to 2-19 cents
Cleveland .while the general run of
business is 3.30 Pittsburgh.
COPPER
~ BRIDCEPVOB'I‘. Conn. April 2:.—
Makers 0! copper rooting here point-
ed out today that the copper root
on the dome of the Massachusetts
state house put on in 1881 had
4_ never required a. cent tor repairs el-
_ has ‘been regilded six
.0
thouxhit
times.
O I 0
43min
was our. Avril 38.—’l.'he
Chicago and Alton railroad will er-
ejct a nbw grain elevator here with
o capacityseot 1.000. 000 bushels. The
: cm Will!» ”mummy “H.000.
Cairn]: 0W
Wonder whether any one ever
_ know 0: an idle rumor remaining
idle?-_-—A.rluam0 GBette. ‘
About the only may... in m.
.u. ooVsiizjs dose. omens”
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' Munitions—seen
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0.5015:ng M “8.3,“.
7:50 3. E—uub Vliiinil mohair-a.
8:80 P. K—Bockoway Program.
Orchestra '
.VX gym: Contest
86:“ Leo tenor
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an! m.u1m
Mmsundard'l’im)
0:00 I? If“. éfiw mummies:
10:00 P.
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0:00-7:80 P. I.—-W Reva
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6:30 WWI“.
7:30 I.— vellum
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31:51:
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so
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solrm sinus:
coon SUPPLY
Strawberries- and New
Onions Not So.Plen-
tiful—-_ Prices Higher
—-Eggs Steady '
(Furnished by the Bridgeport
Markeilhg Bureau 0! the State i
Board or . iculture, Setup-
day, April 2 i. : “‘
”IIARKBT CONDITIONS: New
crops iron: Southern States were
arriving quite freely tor some pros
ducts. while others were not in
such liberal supply as earlier-{Vin the
week. and the market for them was
showing a somewhat strengthened
tone over previous reports as a. re~
suthV. New potatoes were being mov—
ed In such liberal quantities trom
Florida that lhe market tor them
since the week opened took on a
much weaker tone. latest reports in-
dicating that shipments late in the
week were even heavier than pre-
vious to that time.
Strawberries and new onions. on
the other hand. did not continue to
increase in the rate of shipments so
fast as a week ago. with the result
that the market for these two was
showing a. firmer tendency late in
the week over early in the week.
Onions were selling today 100 to 25¢
per crate higher than on Monday.
while strawberries were higher than
at previous reports by 3c or 30 per.
quart, trading in them today being
done at prices Talus ;rom 28c to
3.10 per quart to hé‘ most palit. '
Lettuce held steady to arm as at-
terings of it were only normal.
demand and supplies wore cleaning
up at many wholesalers. at‘ prices
mmewhat below those of mid-week.
Dandelions. rhubarb and spinach
trom nearby were selling at prices
even with previous reports for the
roost part.
Eggs continued steady. butter hold
firm and meats were' unsettled with
veal and beef weaker wills lamb,
and pork held steady to anti.
Gmwers’ and Wholesalers‘V
Selma: M
FRHITS: Apples. “A" grade, $7_V 0
@88. 50 bbL: unarmed. 82.000358.“
u~~
humans was meeting with an active, ;
PITTSBURGH. PL. -Ai:rll 87a—
Verses. in the ouetul‘hand lettering
or the architect. the scribblinx' o: the
school boy. the caretui bandwidth:
or the mother and homemaker. the
typed verses of the business man.
the composition .of the disabled
veteran written ."out in the woods"
where he was “trying to get well.”
the score of the run-icing: with the
words placed at their proper place
under the stair. all these and scores
or other vemee already have been
submitted in the song contest to co-
cure stances tor a new patriotic
son; being conducted by Station
KDKA. and her sister stations ottbe
W’esilnzhouse Electric & ”anorec-
iurinx company. waz. Springfield.
KY“ Chime. and KF'KX. Basi-
inss. Web.
The contest closes on April 80. and
people intendlns ‘to .enter. verses
should send them to the Patriotic
Song Committee. Station KDKA.
Pittsburgh. Pa. The melody was
written by Robertlspaudekga 18-year-
National Radio
Ends At Midnight April 30!};
old musician of Pittsburgh. pnd is be.
in; played periodically in the pro:-
mm o! the Westinghouse nations.
to enable the public to learn the air
and the rules or the context. '
One Chime school girl. also 18
years or age. tried he:- “very best for
this cons." and forwarded be!“ pro.
dilution to the contest committee. ex—
pressing the desire to play the melt»
dy on her violin tor the radio it her
verses should be given first place.
Hopes for such a new , urictfl
son; has long been in the 1" arts or
many Americans. the contest has
brought out. Some oi' the {er-sea
submitted had been written tor years
but their author has not been able
to find suitable music for them.
"shed in magazines while one u-
tribuuon even had been copyrixh ed
in the United States nearly a; decade
ago. *
The score 0! the melody and rules
or the contest will be forwarded up—
on request to any of the Westing-
Spaniel: Pistol Maker
and German Sword
they are to be 11?] ‘
as the result of the 198W
terence for the control pt 'V V
arms which will _
May 4. with Arne
tending.
bu.: Western boxed es. 75054.25 2V ,. .t-V
box. Grapefruit. 34.60035JO box.
Strawberriea: 270810 at. homes... f
$6. 00087.50 "box.
ttc‘e‘. noon»
5%
League of Nations asking wl: than
menu-ed toes thrones: without any
marked chances.
Great care and much time Vbave
been am to the preparation or the
draft convention. Experts spent
1 weeks in cluslfyiue' arms and do.
aiding three categories were arrang- -
ed.
for war on land. on sea onto the
air. Thus the Spanish pistol nu-
ker's apprehensions that his product
may be subject 10 control I! sold in
torelzn land- may be instilled it be
’ is maniacturinz revolvers of large
calibre. And the German words
maker may have basis for tear it be
war use. and lenses.
munitions. assesnbled or in coinpo-
‘1 as small calibre revolvers.
bot-u shot guns} single shot pistols.
'11! m I!; VII'VI man-
It’s Garden Tool Tithe
V ~ And we‘re completely stocked and prepar-
ed to supply your needs. All the wanted tools
(or garden planting such as—nrden forks.
hoes. rakes. spades; watering. cans garden hose.
2 wheelbarrows, lawn mowers. etc.
VV sswuisngwnsc. annex-mom
The Heuse of Kuppenheiiner Good Clothes
12.14 No; Main St. So. Norwalk '
ThIS Is Boys’ Week
bandwe’rereedyforsveryboywithme mundofshoes
i’or his every need.
Nobby Oxfords for dresaup time. Neat durable shoes for
school and play. Converse Athletic Shoes for all games of _
sport.
MILTON ELWOOD
122‘WashmVV V' gtonV Six SouthNoi-walk
A good bet free with Conyerse Shoes
s
SUGGESTIONS Aron MAY-TIME
Blonds satin step-inp trimmed mpther .peu-
buckles, Baby Spanish gw Vm V0! $8.53
Tanaalf. gorepumps,Cubsnheels, oldgold buckles .. $8.00
Black Satin, buckle opera pump, Hairs silk backs, baby
henchmen ....... $8.50
Conneally and Bracken
81 WASHINGTON 81130. HOBVWLLK, 0033
.C.-QUOOOGOIVoe-Ooowacloc
Some or the verses had been nub-V
. m
cotton-hole stitch, coaching
and very elective .3... 98¢. to $175
,sawasm
WOMEN’S LINE!!!
tern; White
and The stamping
3mm in various
ehdthenewihadesof blatant-emanati-
mkdeflgnediortherunningmch,
andh‘enohknots—essyto do
Finished’modeis on display to show stitches and
colors to be used.
J I MALLETTE
. scorn nonwsnx
. '17: first includes arms and mum.)
tions which are exclusively designed
is turning out beyonets.” swords tor '
Catfish?! two takes in arms and V
INDEXED FOR
M] ads are reg
PbePeX class 59“}
la: Sentinel a: -‘
Qth
”Clea ‘
ERA
.e (,3 .3,“ >
Three Day: I
One Day ._
N0 advert: 54.92:?
that: So cent...
Count are .v .
line. 5““ "1‘
Ad. Ordel’é‘i ft? {L79
and flopped ~ .0” V.”
only be Charg;c for The:
“99‘ the ad “weary ,
men! made a‘ I.” .6 3E
Special r::+ '9‘. The-1
lbs "DOB {0:31.93
A-B-C AD Ind.
ANNOUNCEMENTS .
1—Deaths
2—Card f.‘ Fan"
3—1:: Home: an:
hFIO' tiers,
s—Funs—rai
6—Honu~.-::;. -.‘C
7~Personsn um”
’—'SOC1€U€': pd L0
Ill—Lost am: a}: -1m
t--.
AUTUMUVIVI EVE“
A—»Auinz-;,-y-
ll—Auio,
DIFECYOII
7—Wanled; ,A, Slay-Gt 3”
BUSINESS SERVICE-
IS—Bus: nus; 3.1: “Ca We;
I9—Ruiid :5; gr 3 cm..-“
21—Dressmz. .3,“ and la-
3—Heaiip‘ 7””?le ‘
23—]nsurance a1: 5‘
35-Palntinz.
in;
28~Prnresnotsl 5‘51“
29—8epair:rg ~
SO-Tannnrs
8!—“’an:ed—— . '
EM PLO Y 5] ES“.
8i-a—Em;:~-. ::
82—Help War
87-Sltu2" “3:2
FINAM IAL—
38—Buslneas Cppcnzttt’s
CO—MCL‘S' :1: ‘.
Gl—Wanred—ro
{NSTRI’CTI‘ :“—-
lz—CoreSp-or fen. 9 Canal
l8—l.ocal ins
CG—Musxca:
dS-Wameé
UVE STUL‘:
47—0033. C;
its—Horses.
49~Poonry
Bil—Went e:
MERCllANDlSE
81~Anlcles E:
Sid—Bane
SS-Bnats a..-
53-8:2ilziirg
Se—Business 3::
meat
$5—Farm —-:: 1.x; 75 P‘roififl
56—Fuei. Ft .
7—6004: TLL:
59—Househc
Gil—JeWein
61—biachh-
63—Musica; Val-r
Cza—Rndxc .
88—Seeds. Rs
66—Spec1al a:
CS—Wearlng A, .
66aW8hied—T: 81:37
ROOMS AND SHAH)—
BT—Rooms \ : “LEN-‘5
68—Rooms WIV
* Ss—Roems to: .
70—Vaoalicr: D ’2
Se: 5
a Elohim
ACCESS"‘—‘
‘-,‘=tc."..4 s
01::
'IS—Wanied— IC 077‘ 0' 5‘“
sass. ESTATE. wh‘ VVVIW
74—Apartn: r‘ .. -V-
75—Ruslnese
76-Farms 171:. .
71—Houses 5:! _..
78—Umm ans} Desk F2095
,YS—Shore and Tvlf‘ifiliw'
Rent
li—Wanted—To 9““ 1.5"
REAL ES'l‘A'l E Fuh‘ 5‘
R—Brokers i:
83 -Buslness -
fl—Farms and Lilli F‘" V
88—Houses R S“ e
85—foot: For ~43- ‘
86—Shore and V0- T'm
Sale
87—Suhurban—rol 53°
“—Wenled—
55"?
F
78‘ see-“rims! wan
As an accommm‘a m” :21
extension of i s will“:
CREDIT
to ‘13955
CLASS] FIFD
‘V f extended they win“
mum be: united
Is dependent
ADVERTISIRS
who are telephone 5“
”.5 , are 5"
"promptly on
insertion with the «‘7
that in viéw or me 00"
a.
confiscation of in” ' ;
on u"
y [b e ”*7
VVVVE‘TMON the seven 65!
Norwalk Chronicler