Evening sentinel, Saturday, March 14, 1925 · page 18

 

' .

_ .1, XPOSITI e”

Exhibit Newest
In lingerie

a display that will prove of real
W to the romaine sea. will be
m oxblNi 0! all that h ’0' ll the
“y o! “maria. hosiery. “0. Add.
(tom the display at lingerie which
em: be exhibited by living models.
a mm is being amused the} will
may nu- remem- Mme. Jeanette
we. and which will give patrons oi
the e\t~orlih‘n an opportunity of
“‘1" ham. same handsome ecu-
s-artn from this wonderful shop;

 

 

 
 
 
 
 

 
 
 
 
 

 
 
 
 
 
 
 

 

 

Celebrate Twelfth
Birthday: '

February tat was the twelfth
birthday of the Gehebe House for-
nishing store at 88 Washington
street.

The store was founded by A. F.
aehere February 1st. ms who
opened the store with one clerk to.
day he has five.

Armed with little but confidence.
and a desire to give good value for
money received. he won his way and
today his store on West Washington
street is one of the leading house.
furnishing stores of the section.

When Mr. Gehebe started. he re-
calls with a smile his first delivery
sen-ice. a horse and wagon—then a
Ford delivery (or. and now a Dodge
delivery car. it
an...“ in the same manner is business

" .hae progressed and today his store
‘ehow two floors of orderly. neat
'V¥.~t‘r a tor-letter WON WM!" , house furnishings. with a wealth of
he a rats" nr‘ " {variety of stock that bespoaks
~ “on? u - ‘ 1worlds for the system involved.
"It‘s here it It‘s Hotteeware"-—-
this sloth“ has served Mr. Gehebe
w“. during his twelve years of business
‘ln South Norwalk and today he has
‘one of the largest crockery and
household furnishings store in
i ‘ l‘atrneld county. His extensive line
' llnrludes everything for the home in
llins of mockery. kitchen 'utensils.
thatllrocm fixtures. toys (the kiddies
[all know Gehebe's at Christmas
:time). garden supplies. etc. The
store. although of great size is not
‘ .sttfiicient to house the store. The
¢ _ .Lasement is used as an annex for
; list-lay purpose 3.150.

’1.WWGV"N.‘V.‘V'I't

 

 

All That is Itew in root What;
by Wall Street Shoe Co.

 

 

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I”'1~

\
\ .
§ «_ Cut Rates.
A newly rich woman. giving her

. first dinner party and anxious to
~ {make it a success. was negaging the
i

. servlcm o.’ a certain well known
.- 3... loll.2tl‘.

V 0 "My 133*" snlri l‘nf- latter. "is

‘ ‘ ,5“. .
l "i agree to pay that." answered
Q lthe hostess. "but you Understand
that you “ill not meet my guests.

New Spring Number. "0“" -"°“'-'"

"0h." ramr the quick rrply.

 

"‘lhtn I will take 325."

_ by Jacoby

it
!

....

~ cows-s owv— .. -
"' ~' “no..-“ .

.wvhiu

 

_ > Manufacturers of

 

a new store is not necessarily a
poet-store. hataaoldeaemlnhea
good one—or it would never attain
age. There is something more than
merely merchandiung a product as
a profit to an enebilshment that has
served Norwaln folks for three gen.
erations. an henor which belongs to
the clothind stores of Bole" & Ite-
Venn. of Norwalh and douthINor-
walk. ,

"For this busine- can claim the
credit of having set ved Norwalh men
for that length of time—it was es-
tablished in ma.

ltyles were very difterent wh.
the shop first opened on the site
which is today occupied by the hai-
tery lunch. Men were marching
away to the tune ot "John Brown‘s
Body." plug bats were gravely worn.
whiskers at all shapes. class and pro-
fusion were “an telt." end'women
wore crinolinee. it. was at this time
that the firm first started under the
management of Henry 8. ROM of
New Canaan.

Norwalh had less than 5.000 resi-
dents when his formal opening day
was announced. As he opened his
doors to thetshopping public. Then
came the historic event—the first
customer. it is interesting to note
that the present firm can tell teed-
ily who was the first customer. It
was the late Henry Benger, rather
of the present Archie and Frederick
Banger—4nd his purchase was an
overcoat.

Perhaps the story of that overcoat
will explain why Rogers & Stevens
have been foremost in the men's
clothing business since that time.
Xr. Bengcr bought that coat. and

wore it. When summer came. he
put it away. and next winter he wore
it again. Winter after winter it

served him. year after year. but still
the coat was good. It remained in
good condition until it was stylishly
out of date. but each winter Mr.
Benger would proudly bring it out
and wear it for a day or two. until
his regretted death some ten years

0.
Fifty years of wear in a coat! That

‘ it nothing else. tells the story of the
's’uccoss of Rogers & Stevens.

The story of the acquisition of the
busineu by Charles D. Rogers. and
J. Emory Stevens. the present own-
ers. also goes into history. The store
was originally started under the
name of "Comstock Brothers." This
was because Henry B. Rogers was
a manufacturer, and did not wish
the retail business to be in his name.
The Comstock brothers were his own
half-brothers. / . ~

Shortly afterwards. the Sorwslk
Store was opened on Main street.
Norwalk. A few years later they

 

I Compliments of

g The Lockwood Manufacturing
; . ' , Company

2: ' Builders Hardware ‘

 

 

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’ GM ofthe

 

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moved to the sresset ieeeiiea of the'
Central l'eirfieid Trust m.
wuinreet. This-torswasmv
the management Ira m
coma. while nets 2. Oeu-
stoeh operated the'downtowt atom
to a few years thelonthllerwalh
store moved to to death lain .
the present location or the ’ .
Nccsie Department store. It was
here that a new boy was employed
by the concern—4. he?!
then it years old. This was in Joly.
tut . The neatyeerthseieremov.
ed agaln.thls,t.imetoits precautio-
cation at it sooth lists street. .
more years pause. and
then. in 1d”. alas-lea D. Regen. sea
of the founder of the bum nine
to work in the store. The banne-
grew with slow progress natil
William 1'. Coinstoch died. He was
followed by two oi three different
managers until 1901. when the then
grown-up Charles D. Rogers and J.
Emory Stevens took their first up.
They took over the management of
the south Norwelh store. and two
years later purchased the businem.

They kept close to the principles
of good merchandising that had al-
ways been the.spirit oi the store.
and the store continued growing. do
in lilo they were ready for more
expansion. and they purchand the
Norwalh gore. They immediately
moved to the new Oolebnrn Build.
ing. Their progress since that time
is well known and their uptown
building. which they erected in 1012.
was not only a store—it was a menu-
ment on the sixtieth anniversary oi
the business.

The two men have left little on
done in their years of work to Del
that Rorweik, men had the best and
the best only in styles or men’:
clothings and furnishings. Reoog
nition in their own business has
come. and the national a-ociation
of merchant; have recognised thil
ability by electlt' J. Emery Bteven.
as a Director or the National Ano-
ciation of Retail Clothing Merchants.
Recently. Mr. Stevens was accorded
another honor—that of being elected
president of the New England Retail
Clothing merchant's Association. on
February 12. of this year.

Nearer home Mr. Stevens has been
just as active in his promotion oi
civic organizations. end was one of
the "daddies" of the present Kiwan.
is club. At Its inception. be worked
hard for its formation. and mi fel-
low Kiwaniens have made him their
treasurer every year since the or-
ganisation's birth here.

Such records as these need no
comment. They are the explana~
tions in themselves of the eucccn of
this busino'.

/
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“ i!

 

 

Rogersfir
Stevens Clothinngtores;

 

 

 
 

 

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Greater Norwelk.

«The Evening sonnet r

. is proud of the fact that it
' standsfour-squareontheplank
0!. Continued Growthrfor a.

An appreciation ‘of the work

being done so ably by the
. Wye/gig: and the Red -
Cross is hereby acknowledged

The Sign of The Sentinst

 
 
 

 

 
 
 
 
 
 

 
 

AN APPRECIATIO 7

 

 
 
 

 
 
 
 

 
 
 
 

~ Since the World War, the
events which compelled our ..
- tion then, have been dimmd
the passing of time. It is a..
. that each member of our
. 7 ty, pause and consider just Whit .
American Legion and the Rd 0-
.have done for us.

 
 

 

 
 
 
 

Chas. H. Harris, m

Glass for Automobiles 33M
NOIUIlk ' .sl.

 

 

 

 

 

 

 

 

 

 

 

 

 

Wishing the American Legion
SUCCESS

In Their. Undertaking

M. N. MAYEHOFF & c0

 

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Norwaflt