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To men who have not yet tried
Lucky _ Strike
' This is not philanthropy. just business. You
are introduced to a cigarette today which sooner
or later you’re bound to try. This merely hastens
that happy time. Tear off the coupon now.
We have found that 88% of the men who try
introduce you to Lucky Strike we can well afford
to make this special offer "of paying the 6e Gov-
ernment tax today ourselves,
cess in Lucky Strike. ' It takes us an extra 45
minutes to toast the flavor in, but it takes you only
a moment to. try the flavor out—the test of the
toasting is the tasting. . .
Smoke this package tax fies—you’ll get ac-
quainted with a cigarette so balanced in the blend,
so mild in the flavor, so smooth in the smoking and
so fragrant with the sealed-in-virtues of the toasted
process, that you’ll change to this brand that never
changes—and you’ll never change again.
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15 day.
Change to the
Brand that V t w '_
Never Changes ‘ _ ~
The Quality of Lugky Strlk‘ {3 .7.
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EVERY MAN IN NORWALK.
to try Lucky Shiite p _ f l ‘ .
Lucky Strike immediately adopt? them. So to
No words can do justice to the Toasted Pro-i
To men who ,gireafly smoke ,7 1
Lucky Strike 1
We want you, too, to'get this tax free package,
maybe to pass it on to a friend who doesn’t yet
know the pleasure you, know. _ ‘
Let him enjoy Lucky Strike as you do. Tell
him to try one package” and then see if he agrees
with you and millions-of others that there’s no ¥
cigarette with such characteristic superiority. ‘
Tell him why you prefer Lucky Strike. Tell
him that the extra 45 minutes of toasting insures
a flavor that never varies. He’ll find, as you have,
that this is a cigarette which can be eontinu-
ously enjoyed. The’flavor never varies.
Shine one introduced you to your first Lucky ‘ —
Strike and you recall itas a lucky discovery. So
pass the good word along. Give somegfriend the
same opportunity. Tear out the coupon now.
£34..“"22fwi ;/ ,
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coon ONLY 1—: Oct 30th and 31st
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