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EIlNESDAY. SEPTEMBER 12. 1923.
News of
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Norwalk’s Antomobile Mar
W00:00:00: «.80}0:00:00:00:00: 00:00’ 0”}°:":” 00:00:00 ”$0M AW .
. . s
\
snhrd'.’ What il
~ "21’ “ill bu fair to
. .:.a_crs. and ours?
rs. ill Ol’lt“ city or In
. ".v country. have an
'. — u v2.1: is to be allowed?
sn' should All .gree
:- strtult. Model 12.
wine of say 8326?
~ T‘IFl‘lly seems fair be-
- 'nkr into considera-
. Audition. Uno Hluc-
‘-.:r and model might
uni anothcr caiy M00
. rrtc raac from the
A number or
;-xrrlmscd a Jeflrey
ll.‘ paid in the neigh-
w Now. the writer
among dealers
and motorists
u of taking care of
had driven that
-.lni‘ nlllcs he bought
“J “as given an al~
. l~ - on the old tour.
' i , allowance? llccnuse
hv- could sell that
c mlnutcs for 3850 to
“riter'e And he did!
w ll()\"t‘\(‘r. the Writt‘t‘
'li'r toll nnothcr Jet!-
»r 'lh’li $350 was the
,, » ~ ,- lar could make. Why?
“articular car looked
. ‘ w a laundrrd years old.
.. mini like a. thresh-
lzneh cars had bccn
‘I't"l\' lllt- sumo mileage.
M'v‘nt iricn, rogardlcss
‘v it‘dl" seems fair. does
" ' MC“.
E .'
i‘itl'l
.\_s
l l'v
lot"
m'nrlst atll‘nlpt to
.- m-wl «nr'? From the
’ .; ,im, gust From thc
lio‘t”|tt.‘(thc motorist
lm bother“! with
l v‘i-‘an'ul transaction.
a.» ‘he denlcr. "Herc
l ' i want on» of \OUI‘S.
l ovsc 3011'?"
Wrist wore to evil the
: .zsvlf. unqllcstlonu‘oiy he
more, on it thun tho
nut that means nd-
ml «l‘monstrnting it.
' 0 «ions not for] that tho
1 . -"‘.t\' or seventy-live ’lolllll!
. ,tirl
in
I .l Flt‘b‘.
-- - z-t compensates for the.
rn wants the dealer to
‘ old car.
i ' ,- times out of ten. he
twice what thc old rnr
w \n owlwr will dnnln his car
'l‘t .'
wwi down: hr~ will say that
.. power. that it is 11 gas est-
' t ‘ is pssscs oil. that 't does
'1 11‘ that and the other thing.
'- I 1 Pull. these things to him-
» w his wile. or perhaps to a
when it comrs to the
- r’ a. new car and he wants
old one in. Why it is
" I'd boat that over travel-
"“11 It will eat up the stir.
'- . ,. does twrntv miles to It
=‘ ‘i 'l- for oil. Why it. ncx'er
that is. perhaps a pint
t"'i milrs? A Ltrnngc trait
‘ ' 'l'lll'“ is that a man Who
v-t regard for truth will
Cl. mcier nhrn it, comes
H: M his t'nf. it is proba-
'ronl tho old horse-
“... :1 t
l-m
't'» :.
..,_.,.
» mnmrits will use his
1 "i'ilt. A dealer will an-
l~r~ will allow 8100 for
”1,4
clunrs'" cries
"“hv l n alive. do
in giVe it to you? Tell
(tinny one! Why. the
man said that lie would
- S and that he could
" . 1‘ that price inside of a
‘ Inrl hero he grows con-
. l"' tcll you frankly. l
.osrreak of yours and so
Now think it over. old
rm» up and son me to-
'emernher. I'm reudy to
‘vr a II"
1' sl- :ller does not
n tho sale. Hr thinks it
' “ .ille he own mighty
" ‘ 'rt Rednr dealer will
an allowance of 8500 he
‘ 1’ llcrhaps 8350 might be
‘F " llc- knows that be can
for the used car. but
‘ \ move his stock and so
1' that evening D'Ol'llf'ld
“mt-h, nine times out
71”; 1
Buy an E'xide NOW.
—- NEW PRICES _-—
F'Ord Batteries ...............V..........--o--o---- “6'“
3xc‘13 ..... ..-..'...........m.»rflmmdum
3xCr-15..........o...o-o.....“.mrflmmum
"' - i“ by Electric Storage Battery Compiler. “‘9 oldest “‘1
z ~t battery company in the world- Why “3°
'1 rm inferior battery when you can
s. L. BENEDICT
HOW TO DISPOSE OF USED CARS?
N. oi the Most Vexing Problems of Both Deal.
.r and Manufacturer
0' len- ’0 fifty or a hundred more
more than the owner really npect.
ed to get.
“’hat is the bolution? A ”lution
that will be fair to all? The auto.
mobile industry has bun “um."
over this question for a good luw.‘
years and the chances are that it
will continue to puule over it for a
(006 mny years to conic. It hap-
pens once in a while. however, that
a man is so close to his busine.
that he does not see the little. ob-
vious thing that he is continually
stumbling over. An outsider comes
along and points it out in tire min-
utes—From The September Motor.
Two weeks ago the Boston agent
for one of the higher priced clrs
walked into the shop of Boston's
most exclusive tailor. “Good morn-
ing. Mr. Carroll." greated the met-
chant. “I suppose you have come to
talk automobile with me."
“No. I haven't." replied the sales-
man. "I've come in to order a suit."
The drapcr was called in and
measurements taken. The cloth was
picked out: an exclusive pattern of
English woolen.
"\Vhat will this suit cost me?"
asked the salesman.
The. merchant looked at the tag.
"(me hundred and sixty—five dol-
lnrs!" he said.
"Firfe." replied Mr. Carroll. And
then. holding up the coat of his old
suit. ho sakcd. "And what will you
allow me for this old suit."
“Allow you for that old suit!" ex-
clnimed the merchant. ““‘hy. I can-
not allow you anything for that! Of
coursr not?"
"Then." asked the
"why should i allow you
for that old car of yours?"
And why should he?
\\'hon you go to buy a. new chair.
or u now dining room suitc or :1 new
Inun mower. do you ask the desicr
to niske you an allowance on the
old chair. or tho old furniture. or
thr- old mowcr'.‘ 0f coursc not!
You clthcr discard the old to the
onto to make way for the new or
you call in :1 sc‘cond-hund dealer and
you say. How much?
0n the rvillcr hand. when you buy
.21 new piano. or :1 new typewriter.
lnr at. new tnotor car. you expect a
'trfltlt‘<il1 allowance and a liberal one.
legarding all as ru much mer—
chandise. Why should thcrc be any
differencc hetwecn :1 new dining
room suite and '14 piano, or a lawn
mrm'er and :m nutomobilr'.‘
The automohile industry as an in-
«lustry is a more youngstcr. Young
us it is. honew-r. it madc a mistnkc
back in its su'nddling clothes period
and the mistake has clung to it and
grown up with it, until now it as-
sumes serious proportions. And that
mistskc was trnding in the first used
car and thereby establishing a pre-
cedcnt.
But.
salesman.
an) thing
how does it affect
mc as a user? As the purchaser
of a car'.‘ If you make a good trsde
1 should worry about the other fel-
low. Let him look out for himself
and run his own business.
it does effect you. You may not
think so but. it does. For. when on:
dealer makes you an allowanct- n.
$750 on )our old car. and anot'm.
saxs that $350 is the absolute llnlil
who do gnu suppose is paying ill
different-0 '.‘ 'l‘hc nisnufactuh l
\‘evcr! The dealer? Never! You
are paying it' For the \ery simpl-
reason that the sales price of on.
car has been made high enough in
take into consideration a. liberal
trade- in allowance
Suppose you are considering two
(are. Both are in the same price
clsss. say for example. $1.800. You
like the Bluestreak better than tho
Rbdsrt. The Bluestreak dealer says
that 8350 is every cent he can al—
low nhilc the Redart man says that
he will allow you 8750. Common
sense will tell you that there can!
not be that difference in the sales
price of your old car. You know it
is worth about 8350. You like the
Bluestreak better, but at the same
time that 8400 difference looks good
to you. So you purchase a Redart.
Do you suppose the dealer pockets
that loss? Of course not! The price
of the Redart. if no trade-in had to
be considered. would be around $1. -
400.: Who, then has paid? The net
of the whole transaction is that you
have paid $1, 050 for a car that lists
at 81. 800 but is really worth about
$1. 400. and it isn't the car you want-
ed. 50. this used car problem does
affect you. doesn t it?
T
you say.
a chance
‘gt an Exide at: these
I
connecticut Man Now 23. 1875, and who has Just been to Mr. Sloan. 1113 clevstionvto the
tion. The reason for the selection is
apparent from the following an-
nouncing his retirement as prcsi~
dent: “Mr. Sloan has assumed the
responsibility of directing the oper-
ations of the corporation under the
general policy laid down by the ex-
ecutive committee. The greater part
of the successful developments of
the. corporation's operations and-the
He is Alfred p, Sloan.1r.. of \‘ew building up of a. strong manufac- to secure the money for the dim-
Haven. who was born them May luring and sales organization is due cult manufacturing processes. After
’ ' _ "‘_‘ - "‘_“ —~ - . . ._._, _ —— .g . .u.._._ . dA_ ._,____
Mr. Sloan's technical education
was acquired at the Massachusetts
Institute of Technology. graduating
in 1895 with a dcgress of bachelor
of science.
Had Hard Struggle.
In 1897 he became interested in
the Hyatt anti-friction roller hear-
ing. and it took considerable pioneer
work and a strenuous uphill light
A Connecticut man is now the
head of General Motors Corporation
one of tho foremost. if not the fore-
most. factor in the automobile in-
dustry—o company with assets of a‘
half billion. and a productive ca-
pacity of 750.000 cars a. year. in-
cluding such well known makes as
the Chevron; Buick. Cadillac. Old-
amobile and Oakland.
v
in the N EW
much struggling.
chosen by the duPonts and the Mor- presidency is a natural and well fectod the product took out soversl .
Heads Gen. Motors C0. cans to direct one of their enter- merited recognition of his untiring fundamental patents. raised the 0‘ msLers of essential motor car
prises—the General Motors Corpora- and able efforts and achievements." money. evolved the manufacturing accessulies. "m became president
pro essee. and finally went out and
sol
automobile was well on its was: to
popularity.
convinced
roller bearing was an essential.
learned to know not
bearings but
dustry itself. In July. 1916. he hclp-
ed to launch the United Motors cor-
I
. \EXPECT- GREAT THINGS
Mr. Sloan pcr- poration. the first big co~ordination
or it. In 191LGeneral Motors absorb.
ed the United Notora and Mr. Sloan
becsme a director and vice-president
of the new company. From then on
the way was easy. As a recognition
of his efficient work. Hr. Sloan was
placed in charge of operations in
May. 1921. and in April. 1922. he
was made a member of the finance
committee. and the climax was
reached recently. when he was elect.
od president.
his product. By that time the
as a sales manager. he
manufacturers that his
Learn Auto Industry.
From this experience. Mr. slosn
only roller
the automobile in~
It has always .0.“ b ‘
profesnionalr ”0}“ as
court methods ail-d m
in their detona- st ‘
that the «tort to “a“
ish was weak in m
the means avails“
lous brain. to W m
A number of I'm
women are on“ O
the Profeuioosl M
Bridgcprt today.
luncheon is to m a
cratic arouse not tho m
no
CADILLAC
Even the superb quality which you have long
associated with the name Cadillac is no ade-
quate measure of the merits of the New V-63.
‘ The simple truth is that Cadillac has ad-
vanced its own standards and achieved,
' in this car, heights of quality which are
strictly new.
Your attention is directed, particularly, to
these three elements:—
The New Cadillac V-Type 90°,
8- cylinder engine — harmonized and
balanced by entirely new principles of de-
sign to a degree of smoothness unapproached
in automotive manufacture.
New Body Styles—destined by their
graceful. symmetrical design. distinctive
So. Norwalk
v .
TYPE EIGHT
Vaast Bros.
17 CHESTNUT ST.
CY»LINDER
finish and exquisite appointments, to be the
center of admiration in any company.
Cadillac 4 Wheel Brakes—a safety
factor developed with the care and thorough-
ness characteristic of c engineering.
New delights await you' also in enhanced
dependability, ease of control, riding rest-
fulness and, indeed, in every phase of our
performance.
It is entirely log1 col that Cadillac, pioneer-
leader of eight-cylinder manufacture in
America, should now raise multi-cylinder
practice to an even higher pitch of excellence.
This is exactly what has happened in
the New V- 53, and Cadillac urges you
to approach this fine car with great
expectations.
arage
Telephone 1360
EN-
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Norwalk Chronicler