«a; l "Alli.-. .y...~_,.. “-1... .v .r...». ... ~9’mufl1’m1m or
R'me”3‘"‘3""’ “‘
. «1.5a, _
ran scorn nonv’utx .avsnnvo seam;
MONDAY, JAN. 16, 1922
\ .
\
} ”Wheuvceorge wnanuu Pepper was we and: 9, ounce weather da
1m wemulofl; The photograph shows: Front row (ten to righti—urs.
MrsIfGeoI-ge W. P perv Sr... and Mrs. George W. ifepper,
Sshatrir Pepper, F. . Newbold and L.‘ 3. Paul. .
u..- .u .
e
TROPHIES COLLECTED BY CAPTAIN OF CUTTER.
“VAL '- ‘
Lleut.~Commander Benjamin L. Brockway of the Unalga, a Coast
Guard cutter, and the pelt of a black bear that he killed in the Far
North. His shlp has just arrived at Seattle, Wash. «Excellent hunting
was enjoyed during the last trip.
-
y members of hls family attended .
F. E. Newbold. Mrs. L. 8. Paul.
Jr."3ach (left to rlght)—-George W- Pepper.-k.; _
Illustrations of Current News' Events '
NEW SENATOR FROM PENNSYLVANIA AND HIS FAMILY.
.,
REAL BABY CARED FOR
BY “STUDENT MOTHERS."
Kathryn Marlo, who has been
“adopted" by coeds in the home
economics department or Nebras-
ka State University. The girls get
practice in caring for the young-
stars.
DAD I53
1 The Port of Missing Men
L.— L...
'—l 00)H,MA V
H'Vllsézl’u 1
lacing“...
. j '
ffi/Qi‘iuui m
new thing and . ,
and carefulness in” doing itrigh‘t. .
are all necessary to successful .-
fl
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fi
‘
., The .Many-Sided Benjamin Franklin
BENJAMIN FRANKLllfl'S
January 17, is receiving
‘birthda , .
y attention this
more than usual
year.
Franklin was the many-sided
American. And so. various kinds
of trades and industries, profess-
ions and organizations claim him
as their-patron saint.
The printers and publishers
make the first claim. Poor Rich-
ard’s Alamanac was written by
Richard Saunders (pseudonym),
but printed and sold by B. Frank-
lin, who cast the first type, plan-
ned the first magazine and print-
ed the firstnovel in the colonies;
also establishing the Pennsylvan-
ia Gazette, of which the ‘Philadel-
phia, North American is direct de-
scendanh
The book-sellers claim" him,
Franklin made books. but books
made Franklin, they. say. And
did Franklin not publish thefirst
book-seller’s catalogue. and,~ found
the first circulating "library? '
Educational and literary inter; .
eats claim him—«lid "he not found
the University of Pennsylvania
and Franklin College, ,-the latter
now absorbed in Franklin and
Marshall College at Lancaster,
Pa.; and is Franklin's autobi-
ography not a classic of classics?
Science claims him as the man
who snatched. lightning from the
skies.
Philosophy claims him. Even
music claim him as the inventor
of the amonica, . an instrument
that gave music from glassdiscs.
And statecraft claims him (orhis
profound and patriotic-statesman-
ship at home and his marvelous
diplomacy abroad.
But above all, people-—those
who read and think—find in Poor
Richard's sayings the fountain of
common sense, sage counseLhome.
ly wisdom, and a philosophy that
helps them over many rough
paths in life.
Yes, Franklin was the many-
sided American. and perhaps in
honoring his birthday we may
find a way to present some of the
many sides of the Wanamaker
Store. Who knows?
3
Keep My shop, and thy shop
will keep thee, is Franklin's first‘
injunction to the stonekeeper.
Drive thy business, let not that
drive thee. is his second.
The first sayifig is proved by our
more than 60 years of centinuous
storekeeping. The second ex-
plains perhaps our sometimes en-
ergetic merchandising and adver‘
tising methods. ,
‘Tia foolish to lay out money in
a purchase of repentance is the
thought back of this store’s per-
sistence in . selling only mer-
chandise of quality—glass. china
and reputation are easily cracked
and never well mended. We are
ever vigilant in keeping out of our
stock: anything that will not give
satisfaction and out of our system
of dealing any method or policy
that will not stand the test of true
service. No one need ever say in
this store: At a great poring/worth
pause a while, nor he who buys
had need have a helndrcd eyes.
True is it—as Poor Richard says
-—bargaim‘-ng has neither friends
nor relations -— and bargaining
was one of, the first evils that this
house rooted out of business and
banished for all time in stores of
character.
Plough deep while sluyyards
sleep,;and ye; shall have corn to
sell and to cat has been a guiding
rule of this business since first it
opened it doors. in the old days be-
fore 7, o’clock, closing them often
as late as 11. - -
But tireless industry is not en-
ough. Look before, or you’ll find.
yourself- behind, is an admonition
. of Poor Richard that notion;
keeper dare ignore.- Initiative,
based on a careful analysis of the
s
. . a -- .s. ,-..g.{....
;“?§-j
' people’s wants; courage to do the
intuition,‘ vision
\
. ._«,... .a-
. The . Many-eSide-d .Wanamaker Store
341': empty bag cannot stand up-
right, ’tis true; and a store that is
not well filled with good merchan-
dise is an empty bag of 'wind.
Nor can poo’r stocks. high prices
and interior, service be overcome
by advertising, however large or
bold or plausible. Many words
won’t fill a bushel, says Poor
Richard. And, Well done is bet-
ter than well said. Wanamaker
advertising is not designed to sell
goods, but to enable people satis-
factorily to buy goods.
' People sometimes wonder at the
many hospitalities of this. Store:
the free concerts; the muSeum-
like aspect of its merchandise; the
ckfiibits of paintings. tapestries.
early English silver and other
artsythe freedom to look-and en-
joy without obligation to buy; the
layish decorations and exhibits.
especially at Christmas time; the
privilege‘ of return merchan-
dise; the courtesiea. of charge ac-
counts and free.deliveries;the free
guides and shopping service; the
information bureau and travel
service; the postal, cable, tele-
graph and wireless offices: the
giving up of quick-selling spaces
to goods that merely add beauty
tor‘tléie Store. Does it pay? Can it
pay
Yes, it all pays—wealth is not
his that has itybut his that enjoys
it. This Store is the people's
Store. It is theirs to enjoy.Their
emoyment is the test of whether
it pays. ' .
:v 0 ' 0 "E?
Many people are kind enough to’
say that Wanamake‘r’s has a per-
sonality. That it is not a mach-
ine. “ That it is human. That it
acts as though it‘ were‘an individ-
ual—like the old-time merchant.
A. T. Stewart, if you please, who
used to greet the people, as they
came to the Store and personally,
serve them. ‘ If this be so, the
workers of the Store are living-up - '
to the Founder’s . cherished idea:
to make a‘Store that will serve? {as
he would like to servezeach indivl
ldual customer could; he perSonal-
ly, meet. and greet and serve; each
one who dOes him “the honor [to
p‘atronizelthe-Store. Z r; . .
. a; ale
for temminutesj: and fr-We-a haven’t
begun to__" enumerate'fithe 'ihaay-‘v
sides? of . WanamVak'éir’s‘:‘ik.Z- as ‘Z'we'= .
started out to do. :Fori’e'xamplé; _
Wanamakefls“ speciahzedser-
vice for. Worseniof fashion—sick . .
‘ «labia-"*-
“UERIPWNW fa‘éhlom
Brofiisysat .NiPtl} jg? New York.
vent. says Poor Richard; fash-
ions are always blamed on the
men, you see.
' Wanamaker’s specialized se r-
vic'e for young women. Miss 14 lo
20, the debutante, the flapper, the
school or college girl; including
even a School and College Bureau
for the outfitting of school girls.
Wanamaker’s specialized ser-
vice for the home—woman again;
A house without woman and fire-
light, says Poor Richard, is like a
body without soul or sprite. And
so our Bureau of Interior Decorat-
ing—Belmaison—is presided over
by a woman.
Wanamaker’s specialized ser-
vice for music—pianos, player
pianos, the wonderful Ampicothe
Victrola, Sonora and other phono~
graphs. .,
Wanamaker's specialized ser-
vice for women’s outfitting—the
~Men’s Stores. all on one floor, the
street floor, called the Burlington
Arcade Floor, including the Lon—
don Shop and the Sports Shop.
Wanamaker's specialized ser-
vice for boys, girls and all child-
ren, including a complete store for
babies, presided over by a woman
of long experience in mother's
needs.
Wanamaker-’s specialized Stores
of jewelry and silver; of leather
reeds and toilet accessoriesmf lin-
ens and papery; of dress goods
and silks and patterns and no-
tions.
Wanamaker’s specialized Stores
of shoes, for women, men and
children.
Wanamaker's Au Quatrieme—
that unique fourth floor of an-
fiquekfumitum, glass, pictures
and bibelots of much charm and
some rarity.
Wanamaker’s Coin de Paris. a
real corner of: Paris fashions for
women,
Wanamaker’s salon de Beaute
l—for making woman’s charm
I even greater.
‘Wanamaker's _ restaurant.
' known far and wide.
Wenama'ker’s Camee ~ cand)’.
famous on two continents.
. Wanamakerls -— specialized ser-
vice in merchandise of less cost
but of satisfactory quality—the
flour—Stairs Store, a store in it-
self;vthatr 'serves tens of than
of families. , . _. ._ . u.
{A 31.60 We. might. 1119-011! °
It's a‘g'reat busineswthis' at
.4”
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Norwalk Chronicler