A MESSAGE To OUR” READERS
The readjustment in markets and industries which is
now in progress marks the return to fundamentally,
sound Commercial conditiOns. It is essential that every-1
one thoroughly understands it for some times great re-_
adjustments like this are misunderstood.
This 1s no time for anyone to be the least pessimistic
concerning the future. 'The critical period in the read-
justment to lower price levels so vital'to our prdsrpefiw
has already passed, and now there is nothing left to
fear. Everybody can look ahead/with hopeful expecta-
tion of better things and feel sure of their accomplish-
V‘ment. , 1 - 5 t?‘
The healthiest and soundest' ‘fundamental condition is
NORMAL PROSPERITY—prosperity based on stabiliz-
ed prices and moderate market levels. Thisis only pos-
sible when there' 1s sufficient surplusin the country’s re-
sources of raw materials, labor, and manufacturing fa-
cilities, ~to produce commodities at lower costs; to be
able to produce even more than what as necessary to
meet the normal demand. That is the condition into
which we have now been brought by recent events. ~ " ’
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We urge you to read every word of this and absorb its message fully for it
is important that all have a true idea of present Conditions.
People generally have more money saved up than they
ever had before. They can b11y things to eat, wear and
use at lower prices than has been possible for several
years. The buying power of the dollar has greatly in—
‘creased 1n the past few months.- /
All these are sure wholesome signs of normal good
times. » -
Whatever slackened conditions have appeared 11: spots
in our industrial life, are merely temporary incidents
that emphasile the rapidity with which the return to
normal prosperity is reaching a successful conclusion.
Business will carry on afid the machinery of American
industry will behumming at a normal pace. The great
effort necessary totthrow off the unsound and harmful
effects of the Greathar, has already .. been made, and
American Industries can now sail along on an even keel.
It 1s a condition that every oone should feel glad of. The
Banks of the eouhtry were never so sound. The manu-
factories are in position to produce plenty of good
goods. And everybody realizes that we are back again
to the old days where honest industry and thrift meas-
ure personal and business success-,‘_‘1-._..g.,.,fi,._ 221m ,, 1‘
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iTh1‘s‘ 18 the time for whole-hearted optimism, the time 101mm faith and utmost eonfié
deuce, the t1me when everyone should removal! doubt and uncertainty by spreading
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