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Guiding-J Principle [in America, Home of the SquareDeal
P America is known throughout the world as the Land of Fair ’Play—a rep-
utation which was first acquired right here in New England.
Some persons believe in fair play between man and man. but don't consider
that it should ‘go so far as to include corporations. - ~
i ‘ What is poor reasoning. Injustice to any part of a population is bound to
affect. every.other portion in some way. we even learned during the World War’ ‘
that injustice perpetrated in the middle of Europe could reach out over three thou-
“sand milesbf ocean andjhurt us iii this country.. »
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another, and (3) to the electric company. (‘ ‘ “ '
7"“ '(l)The Consumer—Snug rates are fair to the consumer because they give
him What he pays for at a mo'st moderate rate. They require that the consumer pay
his fair share of the office. expenses incurred in taking care of his account. and of
the plant expenses undergone in order to be ready to furnish a supply of current
to his house at any moment. Then the consumer can use any amount of current
liq desires at about half the former charge“ per kilowatt hour. e . I
w” {(2) Between Consumers—according to an. authority of the highest stand:-
big“ "the ServiceCharge rate question 'fis notat all between the company and the
general public; .it is entirely between the “
thought of it in this light XFrom the standpoint of the electric company,- it is the
hardest way of all to obtain increased revenue; because we ‘must‘depend upon the
greater usepf ‘our service. encouraged by the (rate. A flat, rate increase would be
much ,easier for us,
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.. H'he new electric rates, based uponjtheszervicedCharge idea. are in principle
fair and equitable (l) to the individual consumer ; (2) between one consumer and ’
‘t classes of consumers." Have you -
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But' when ’you think‘of the question of‘fairness between i '.
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pay much more for all your personal and household needs.
the Electric Company has the same housekeeping problem that you have. surly more“ ‘
one group of consumers and another, you will see that this new plan is highly agit-
able. It permits you who, let us assume. are using electricity to a reasonnhb :-
tent, to obtain the current at a very low rate per kilowatt hour after having Ind the
slight service charges; but it does not require you to pay for the convesienes of
someone else who'makes but little use of the service. This is not theory. nos sup—
position—it is plain fact. -
(3) The Company—In principle the Semce-Charge idea isfa‘ir ”the mo- '
tric Company. W e are willing to attempt to make our business profi‘tableb triv-
ing for greater volume at a small unit of remuneration. We believb Main-cw
form of rate. with its low energy charge will result in‘ a large increase in III-"less.
.nnd will furnish us with a sufficient-amount of revenue to properly Eondnet the bus-
iness‘. 'At the same time the cost to the average gustolner under the new int: will
be lower than would otherwise be possibl . .. J " ' g i
V ' W hen tansidering the question of fairness in relation to your Elecu'n W
pany, plea'se.remember that it has alvéays been our policy to lower rates 1%
improved methods or more economical'mansge‘snent of our business mode is”
sible. Several such decr'éases were made between the year 1912 when the pans—
- ent management took over the business. and l9l 7, when our country entered the
World War. Need for increased revenue since ’19l7 has been wholly danish-g
creases in costs oliglabor, materials and other items—in many instances also“
to more than 200 per «MA-Which have eEected costs to an ala‘rrn‘mg‘ degree. You
and remedi- M
intensified. This problem we are attempfing to solve in a way fair; eguitilule on!
his: to all. 3,, ~.; * ' a: * '
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Norwalk Chronicler