Electric Luxury | g. ‘ I At Little “Cost - j ’ “Service-Charge ” Rate, 'Mrs. Housewife, Enables You to Have Lots of Light and Use Labor Saving Devices with .Gtteat Economy. To the woman who is grappling'with the servant problem. as well as to the woman who does her own housework, the new electric rates, with the very low charge per ,kilowatt hour for current used, is a godsend. . . Housework is hard enough at the best, but it can be robbed of its most trying fea- tures, and. the housewife can have time and strength hit her social diversions" and other interests, if she is given the benefit of such labor saving devices as’the electric washing machine. the electric iron. the electric vacuum cleaner, the electric sewing machine motor. ‘ Then there are such health-giving devices as the electric vibrator] and warming pad and such handy toilet helps as the electric hair drier and the electric curling iron. A woman should have these present—day'necessities. They mean so much to her in comfort and phvsical well-being, and their advantages are sure to be reflected in the gres'er cheerfulness and satisfaction of the entire household. . And what would have ‘been in a sense a luxury under the former electric rate is put within the reach of everybody now that the charge for current has been reduced to abs“It half what it was before. , It's a mistake to think that the Service-Charge plan makes a general increase in the electric rates. Not at all. It means a larger payment for those who are satisfied with the possibility of using electric service, without actually using it. They pay the com- . . . paiiy for the expense it goes to in order that they may turn on a switch when and - ‘ ' where they please. And if they are satisfied to do this occasionally without making adequate use of the service, they are getting what they want for the amount they want to spend. It w't‘ld not be fair for them to ask the real users of electricity to help them pay the cost of this convenience. ' ' -- / J t g \ .4 \\ ,V /, ' r -. We do not'clalm that .the new rate wdl'permanently decrease our Civilization is advancing. Especially here in New England. Who receipts. More revenue is needed in order that we remain success- would want. to go back to the tallow dip'or the horse car? - Wedsonld fully in business. This v“. save: to get. But we want to earn it. live according to the standard Whit}! modern advantageoplaeeatour Instead of asking- all our consumer; to rmay a higher flat rate for elec- . disposal. It is “Ot the“ small amount 0f 00“ Of these advantages that tricitxfi we are asking each one to oav his share of the office expense should concern “5' It is the question: What-should we Jo wifliout' .‘ them?‘ It was a deéire on our part to bring the use f resent-«in labor-saving device's within the reach of every home ins}; led In til: introduction of the Service~Charge rate; We could continue old and plant expense of being ready to serve them (these are the "Con- ‘ sumer' and, ."Demand" Charges) . and then we make a charge for cur- rent ( the “Energy" Charge) . ‘whith is_only about half th at formerl ‘ ' ' ' . . _ . 4 y practices and char e a high rate I . ll ' can paid. We believe that With the low energy charge now in effect there , be progressive andgchargea low rat); liltii'ag‘e‘iisecrzifisseii‘snecif 5% Evil] be muchlgreater, use3 of lighting and of labor saving appliances, Can there be any 905th“ 33 to the right method? . 3 ec‘ause now uxury can e had without luxurious expenditure ' “Now Mrs H i i I '7‘" ’ ' 'I I l ‘ , ‘ . _ _ .7 - , . . ousewife, don t let , fuse ' ‘ ' Since we must ’keep our elecric sdpply and segwce up to the. ' ' thereal intent of then/cw electric ragfgficegnare £12m Md: tor highest notch to .meet possible re ~;u1rements, >whether used or not, “895 There's nothing mistériom 0" complicated aboi litmus i you can see that if the serv1ce is uied adequately we shall be able to _ are 80 arranged thateach POW?!” pars ammimted. i' ; obtain increased revenue even with the low energy charge. 'A‘nd you ‘ toward-the €1me .company‘sexpaise in beingreadvto‘mfim at ' will have the benefit of a greater e‘ectric service which you need and ‘ fay Eoment and‘to anyextegt; A“! then the rate f0" m it 3° * ‘ . ‘ should have. So we are aided and you an; aided, That's sound bus, “ 9"; "Wulmm 91°“? 9:? dummy "Or-20m rational-amid ' ' "1689 Principle- ‘ ‘ ‘ , ' -‘ - _ . ~ :flapya, °_ Mona nwds at a Price 3° 19W that youwill h’ardlynuh‘ce the - _ J I i 1’ . TWC Sus’gest That You InvestizateSome of 'l'hepe ti lather I rSym “in" i 'l' . A i . ., Y Will 7 «ism .. ‘ . ' Fired “8* M?“ of ThemAre Sold as s W . "‘ rm ‘ ~ '~.~;-m cam . : ,, "‘M 1 " 5 ‘ ,. , : . o 5 “intimat- Fain-311m You imam, PattoftlrsCost or Sewing OtherszIoMeLflfie ~ « ‘ ’ ' "“9. "Reffilectfic Service: ‘ fare ¥éwmfire Fair to an. .. . : . \ _ ”ToiKNOngz I. u p, 9. Sermcecha ’ we a
Norwalk Chronicler