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‘E‘PL
Ea'chCo'nSumer Has. a Part of the E eetric'COmpanyv’s Plant
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Facilities Reserved for His Particular Demand.
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Back of that little electric wire running into your, house is'an im-
men’se network of machinery, man-power and detail of which you
may not be aWare because you cannot see it. Most persons ‘justtake '
it for granted that the "juice" is in the wire—very much as if it ar-
5
rived there out of the air. . g .
. But down at the. power plant.-at the other end of thewire,‘ you
would see that it is no simple matt srto. produce and deliver electric
' current for a large population, to be drawn upon in any 'volume, at
any moment, day or night: And it's decidedly expensive. , ~
Electricity is not made in quantities and stored‘for future sale,
like the goods 'on the merchant's shelves. The merchant, buying that
way and selling the goods from timeto time, can take advantage of
' -the best purchase price and can command the best selling price.
. On the. other hand, electricity is manufactured’as used. It cannot
be stored up for future sale. The e‘ectric company cannot wait for a
more favorable ."ma’rket. ' Today's needs must be met today, at
whatever cost. And .what are the‘e needs}; Not. as some think. the "
actual amount of cuirent consume 4. This amount varies greatly. At
times the consumptionftakrs a suir‘en radical jump—.due to quick
weather change or 6th er cause—~31 1d the electricity must be in the
Wires to meet it. And. it may clroa suddenly; but we have gdne to
the expense of, providing for possible use of our resources just the .
same. So We cannot count upon a minimumrlemand upon our facil-
ities. Neither do we assume a ma rimum demand. ' But, tram long
experience, we are able to determine the normal-maximum demand.
And’upon"this'we base the amOunt of electricity "We must keep "on
tap. ‘ ‘ ' ‘ .. ’ ' ' i .
_ ‘ This normal call upon the resources of‘ian ‘eleCtri'c company is
known as the “demand." Under the new electric rates, '
sumer is asked to pay his small portion of the, "demand" expenses.
‘ Letns give you briefly an idea of what these expenses are :~
Biggest item of all—running‘into the millions—Zia the cost‘gf our. '
. plant. machinery, gwires. poles and similar facilities. -- ‘lnté'restpn this
investment, which was made 'to provide for each consumer‘s '"de-'
, mand." runs into large figures. 4‘ \ *
Upkeep: of the property—r—repair
maintenance in all its ‘complicatazl phases—are a constant sOurce of 4 i
_ expense. , a . -
i To KNOW~ t’hé . .
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oeach inonthbasgd upon his particular "demand;
. higher-than before. ‘ '
.‘i‘demaud’. charge. per 100 squaregaekflsvdéesthe
. Taxes is another large item and one. that is always on the increase.
Then there is labor. Our la a force must beon the 50!: all the
time. They must be paid for eve y day and every hour, even though
at particular times our co sumers make little use of amt. And
they are paid well. Whi accounts for their faithful, conscientious
worlc in ycigrbservice. if
t wou e easier or us to cover these "demand" expames
Hat increase'in electric rates. But we believe itto-be more inst tgyall
consumers to charge each one acco rding' to his particular "Jutland."
. The costhf being ready to serve any house depends"
the space in“- the house which‘is ele:trically ecu-upped. WY. “P2:
. this space, we do not include the cellar, closets, unfinidiedfattic or
places where there would be no "demand" for elec ° ' . W t
the number of square feet of space in the. fimshed' roonlstMtznd call 311;:
the "demand" area. Then a slight—charne’is mdgto eachsonsumer
‘.
After the Service Charge (wh' h isthe total of the i'Cohsumer"
. .and "Demand" Charges) has be an menswesenyfiu electricity at
about half the former rate per kilowatt hour.
' It is mer‘ely an caualizingiplan.‘ . It does not-favor any class. Nor
doesit impOse a hardship on any-class. The "little cum“ may ben-
efit—in‘deed, is quite likelyto. If he has a small “ emand'.'. area, his
demand charge is correspondingiy small. and» if he ng-Mable ,
amount of electricity for the snace.‘he gets it for .much less money
including the service charge. than‘he would have paid for the same
amount under the former rate. But if he is satisfied'widi small or .
infrequent use of eleCtricity, the service charge may make his hi“
fi
It is just the same with the Israelis/use owner. He’fhys the same
‘ . . . g. . . householder,
and whether his bills Wllh be higher on lower than before depends
’ whollv upon the consumption: :7 7* . ._ . _ .
-’ j. aimes'sitoiall. and no‘discrim'matto' ' n, assessab...‘ kéfthe'fl)‘,
..mand" Charge . . .. . , ~ -, _ _ ,
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.25,1920
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