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This is a1 romance-a business romance.
Most romances have one hero and one
heroine, but this one has only one hero and
no heroine.
Furthermore, this hero is not a. book
hero.
He does not resemble a Cluett, Peabody
fashion, nor has he, as far as I know, ever
po ed as a model before Charles Dana
Gibson.
He is just a young man—plain, sincere,
hard working young man—the kind that
make the world go round.
He is not a great man for he has not led
colonists into a new world, nor freed s
downtrodden race, nor invented a device
that marks an epoch.
But he is a soldier of the common good.
He belongs to that ever increasing army of
men who are transforming business morals
—men who realize that the Golden Rule is
not only right. but beautiful: who recognize
that the Square Deal is not only expedient,
but necessary.
This young man has made his work his
‘hobby, and he is riding his hobby on the
Highway of Achievement, the road that
leads to the town of "Make Good."
I! ‘ ¥ * .
RALPH WALDO EMERSON made a
very bold but true statement when he said
that the greatest men have the shortest
biographies.
J. W. CONNORS will require no official
biographer. His epitaph will be graven in
guise few words; "He lived the ‘Golden
u e.’ I!
But J. W. Connors has received A the
'blessing that only comes to men who have
done their work well.
1152-5476658 MAIN J'TREET _ ‘ .
And what greater joy can man exper-
ience on this earth than to hear his "other-
self" say encouragingly, "That's fine. old
man; keep it up,“ yo‘u'r: doing nobly."
I
J. W. Connors had an uphill struggle.
but he got to the top, like a locomobile takes
a steep hill on high speed—only the loco.
mobile never struggles.
These stories of success all read easy— '
they roll of? the tongue.
Take a little honesty. some brains. right
proportion of hard work, shake well before
using and 10, you have success.
That seems to be the formula.
But there is no formula—there is no
recipe.
Schwab couldn’t have told us how he
“did it" to save his life.
Success. like art, seems to ooze from a
man's finger tips.
You say it‘s God-given energy?
traps it is—let it go at that.
Eleven years ago I remember how this
boy started. ..
Norwich was his first battle ground. He
soon realized his limitation there.
Then for seven years he was. connected
with Hollander's of Hartford. He received
a good schooling there.
Then he again became restless, and like
Alexander, sighed for new worlds to con-
quer.
Bridgeport loomed large on his horizon
of possibilities. Thinking is acting with
Per-
“Jim,” so he soon had a store of his own, at ’
1154 Main Street, in Bridgeport. That was
August, 1915.
It wasn't long before he saw the need of
supplying the wants of the community in
another section of Bridgeport. ‘
When the "gong" sounded for the sec-
ond round. he came out of his corner with
a rush and in Se ternber, 1916, opened his
second store at 13 0 State Street.
His success was phenomenal. It took
no microscope to see it: he didn't “back
away.” He didn’t “stall"—didn’t "clinch”
—-didn't have to apologize for his business
methods. Here was a business that caught
ORIGINAL from:
1915 ~
or [far
ROMANCE .7. .g
the breeze of public favor from the very
jump. Here was a success made by one
unknown that knocked out all competition
with a single punch. Business continued
to grow—then some more, and still more.
On: day a man said to him, “Connors,
why don‘t you open a store in our city?”
And he did. His third store was opened
in New Britain last January.
Now let it be said that even Mr. Con-
nors began to rub his eyes. Could it be?
Was it a dream?
- “Pinch me. Joe," said “Jim," to me one
morning. "No need of it jim," I replied,
“you’re awake."
And he was right—he was awake—wide
awake, for that rare, old bird, Success, had
flown through the window and lighted in
his ofiice.
# II t ‘
Poets, Dramatists and Biographers enjoy
a certain privilege denied other men. They
can span a period of one. five, ten or fifty
years and need not apply to the Secretary
of State for a special license. .
How The Connor. Clothing Co. in three
‘years have developed one of the most re-
markable successes in the history of retail-
ing. would, in itself, be an interesting theme.
Yet all of this has been achieved ,and if
someone asked me the "why," I could only
point to the live, intensive Golden Rule
business methods they employ.
Furthermore, I believe that if they could
sell better merchandise for the money,
they’d do it, for Mr. Connors is working to
see how much goodness he can put into his
merchandise. not how much profit he can
take out of it. '
Business to him is what baseball is to
Eddie Collins, or what a piano is to josef
Hoffman.
It’s their very life—they give it every
drop of their blood and when men go at
work with a clenched fist, with zeal, with
love, with patience, Pay is transformed into
Play, and lo, we have success.
s s s s
This little human story is incomplete,
because it only tells the result of three years'
work—and play. ’
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Some day a sequel will be written. I
don't know who’ll write it, but I predict now
that the events of the second period will
even surpass those of the first.
That bird, “Success" which flew through
the window not so long ago is lodged per-
manently in "Jim’s" office, and I am sure
that the Connors Clothing Company will
continue to grow and grow. ‘
“Do your duty and a little more," quoth
this bird, "iorevermore."
—JOS. M. HALLORAN.
Dear Friends:
Don't nrke an engagement for Friday
night, .‘or v..ien the music startsat 8 o'clock,
the new Connors building will be born, and
we would like very much to have you
present. \
There is not a building in the country
devoted to the sale of men's boys‘ and child-
ren‘s wearing apparel, quite like it. It is the
expression of our hopes, our_ dreams, our
ideals.
It was designed with a view of comfort
and convenience for our patrons. The fix-
tures, the decorations and color scheme,
while simple, are nevertheless practical, har-
monious and pleasant.
May we have the pleasure of your com-
pany at our birthday party, Friday evening,
September 13th? We are sure you Will
find it mighty interesting.
So then, consider this your invitation,
and while it is buts printed paper, it could
not be more sincere if it were engraved by
Tiffany, on the finest vellum. .
Sincerely,
J. W. CONNORS
GRAND OPENING---LUCKY FRIDAY, SEPT. 13th AT 8 P' M. MUSIC---SOUVENIRS AND WELCOME
Ready To Serve You Saturday With The Newest In Fall Merchandise
Co ~ nors Clothin ’ Co.
’ The Store _ With. A Conscience
1152-54-56558 Main Street 7
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9 1370 State Street.
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Norwalk Chronicler