Fired with Patriotism
TO FIGHT BEHIND" FRONT TsENCH:
i
{AMERICA CALLS BIG BUSINESS CHIEFS
-‘
Service of Y. M.
with a $75,000,000 annual
turnover desires the serv~
fair of high class executives from
the ranks of big business concerns.
Men of business executive ability
are-wanted. men of constructive
ability, men who can solve trans-
portation problems, men who can
'map out and direct the work in
large districts. men who can tackle
new. unheard-of problems, men
who will give themselves unre-
servediy to the task. and above all
—men of character.
Here is a vast. almost unlimited
field to challenge the mettle of the
big business executive. it is fia-
,yored with a dash of adventure. it
'ia‘glorified with patriotism. it re-
quires aelf-sacrifice. The oppor-
tunity has been sought by many
men high in the executive realms
of the business world. and more
are responding.
‘The salaries of these high, re-
sponsible executive poaitions In-
volving the outlay of millions are
—-nothing.
This sounds strange. but is no
more paradoxical than the state-
ment that this great distributing
ualness, this widespread selling
organisation with its certainty of a
{375.000.000.000 turnover this com-
ing year has no profits—in money,
,‘at least.
' The organization "in question is
the General Supply Division of the
Y. hi. C. A. 'War Work Council
:with'the American Expeditionary
l
”p. DISTRIBUTING organization
,1 THE GREAT ORGANIZATION
‘. A brief explanation of what this
'nrganiaatlon is and of .the multitu-
I'tllnous‘ activities of the Y. M. C. A.
:in the war zone is necessary here.
many people in this country be-
.lleve the Association's work In
Trance consists of doing religious
for semi-religious work, holding
thrayer meetings, handing out testa-
tnents and providing lectures. As
a matter of fact. these features
comprise only a fraction of the vast
ctivities of the organization. And
, a article is to deal with only one
i base of the service to the Ameri-
. soldiers in Front» assumed by
,lhe Y. bi. C. A.—-suddenly, unex-
pectedly. unsought. but not shlrked.
‘When the Y. M. C. A. accom-
anied the first American Expedi-
Ilonary Forces to France. locating
Its centers or ”huts" in every camp,
,.lhe American military command
asked the organization to establish
and to conduct Post Exchanges in
he huts, stores where the soldier
"could buy small comforts he en-
. yed at home, candy. gum. to-
0, hot coffee, tea or cocoa,
llsweet crackers. toilet accessories
‘ sad the like. The reason the mill-
. ry authorities requested a civil-
-' n organization take over this
‘ ‘ task was that at only a few points
-'wero there Army Quartermaster’s
“stores, while the “Y" had huts
everywhere.
. This was an unfamiliar sphere
[or the Y. .M. C. A. Such work
Inc far removed from its custo-
‘ nity to be of greatest service
-. the American soldiers. to minia-
arto their normal physical needs.
answer to
Wfimntanoo. asdtsis vs.
Great Increase in Post Exchange
C. A. for Soldiers
in France Requires Genius of
Nation’s 'Best Executives.
followed promptly by the formation
of a tremendous business organiza-
tion to buy. transport. distribute
and sell to American boys the
things they wanted. , _
A tremendous business organiza-
tion, yes. but one in which the ox-
ecutives serve without pay, an or.
ganization which takes no profits.
but which. in its swift, competent
mastering of the situation, has
shown the European peoples how
American business ability func-
tions supremely without the incen-
tive of money profits.
WORK FOR BUSINESB MEN.
This explains why. following the
flag, American Big Business went
to France with the Red Triangle as
its trade mark and sign, with serv-
ice as its object. Because it has
made good overwhelmingly, that
Red Triangle is the magnet which
draws every American soldier
overseas.
One has to concede it is a big
business organization which oper-
ates and keeps supplied six hun-
dred Post Exchanges with the
American Expeditionary Forces
now. and with five thousand pro-
jected when the American ‘Army
reaches high tide-an organisation
which conducts a dozen hotels and
restaurants, theatres. and used two
hundred motor trucks for trans-
porting supplies which demand a
monthly transatlantic tonnage of
208 tons for each army division.
Buying, selling, building, equipping.
transporting and conducting are
the grand division into which this
work falls, and the coordinating of
all Into one perfect pperating ma-
chine‘ was an, accomplishment
whrthy of the best American busi-
ness traditions. ‘
Dr. E. C. Carter. General Sec-
retary of Y. M. C. A. War Work
Overseas, is the director of all the
organization's activities in France.
To organize the activities having
to do with the Post Exchange fea-
tures, from top to bottom. he called
in American business executives.
One, of these men vitally respons-
ible for ’the success of the organ-
ization, Harold D. Sheets, presi-
dent of the Vacuum Oil companies
of France, Spain and Switzerland.
was in New York last week. Ask
"What can a big business man do
to be of service to the soldiers?"
he told of the organisation and
scope of the General Supply Di~
vision. ..
Mr. Sheets formerly lived in
Chicago. For several years he has
lived in Paris. At the call of the
Y. M. C. A. hobecame a member
of the Executive Committee of the
War Work Council. taking charge
of purchasing and supply.
BIG ' EXECUTIVES DEMANDED.
"The demand for executives in
this work to serve the American
soldiers overseas was never great-
er," said ho. “There is a great
demand for executives to go out
into the big camps, sort of branch
managers. you might say. The
various huts radiate from these
big camp centres. which in turn
hat-y activities. But it was an on mute from Paris headquarters.
In each central but there is needed
a business man. a construction ex-
pert. an antomobihst. a motion
electrical problems.
I‘le Feels the Call for Brains.
“It is a big business that is done
through the Post Exchansofl. al-
though they are comparable only to ’
five and ten cent stores. The busi-
ness done since this work was taken
up will reach 820000.000. and ”saro-
ful estimates show that the annual
turnover will be between 850.000,-
000 and $75,000,000, probably more,
based on the number of American
troops announced for France; by
midsummer.
"The American soldier craves tho
edibles and smokes which were his
favorites at home. This need is
particularly strong because all the
confectionery and pastry stores of
France are closed, and because no
American tobacco is sold in France,
and there is a shortage of French
tobacco."
Possibly a few figures will sug-
gest strikingly the size of the
monthly business done by this or-
ganisation. it requires a thousand
tons of bar chocolate. 1,500 tons of
crackers, similar quantities of can-
dy. and fruit, and 500,000 cans of
jam. while the demand for tobacco
is estimated at 0,500,000 cigars and
20,000,000 cigarettes a month, with
3.000.000 boxes of matches required
for lights. Oceans of hot cocoa,
coffee and tea cross the hut coun-
tors. together with sandwiches.
among which the Coney island
"red hot" is a favorite.
These wares are-old at whole-
sale‘ prices, plus transportation.
and insurance. Nestor-e rental or
clerk hire is charged against the
Post Exchange. Any margin is de-
voted tc free distribution of hot
drinks in front line trenches.
NO‘PROFIT FOR Y. M. c. A.
"i want to emphasise the fact
that no profit is taken from these
sales," said Mr. Sheets. "We learn
that stories have filtered back here
to the eficct that the Y. M. C. A. is
profiteering in this line. That is
absolutely untrue. The reports
probably have their origin in the
fact that the prices of certain ar-
ticles sold In the huts are higher
than they are in the cheaper shops
here. The explanation of this is
very simple. ‘
“Lack of transportation“ the
answer. For the transportation of
ad but supplies to France we estimat-
ed we required monthly 208 ocean
tons for each division. We have
been able to get only half of that
from the government, owing to the
necessity of allotting practically all
cargo space to positive necessities.
In order to make up the estimated
208 tons a division a month we had
to buy on the Continent or seek
tonnage in the open market, at
prohibitive rates."
To obviate the necessity of ocean
transportation of a principal sales
commodity, the "Y” practically
maintains three chocolate bar fac-
tories in France. but the sugar has
to be sent from America. The or-
ganlzation leased five large hotels
in Paris for the accommodation of
American soldiers there. two hotels
and a cafe in the city where is
located the American headquarters
line-of communication, and a big
restauranbwlth rest and reading
rooms at Bordeaux.
When Aix lea Balna was selected
as the rest place for American sold-
tho Army was a picture expert and an expert in fare on Ieave.thc“Y"psrsiiaded the
hotel owners of that place to open
their establishments in winter act
to ll! a low rate.
This business branch of the Y.
M. C. A. which was organised r-
introduce American business ct
ficency Into the war zone, the
General Supply Division. consists
of the purchasing department. con-
struction department, building
equipment department. post ex-
change department. motor trans.
portation department and the b0»
talc and cafes department.
COST OF THE HUTS.‘
The purchasing department buys
the supplies in France, Spain and
Switzerland. The construction dc
partment erects the "Y" huts when
no permanent building can be ob
tained. These huts are of two
types. the single but being in“ by
80 feet. costing 60.000 francs. while
the double but to erect costs 90.000
francs, being 160 by 90 feet base.
Where these cannot be erected
double canvas-walled tents are put
up. Aside from these the "Y" but
may be a dug-out in a trench or n
section of a chatsau,—nnywhero
to be among the soldiers.
The building equipment depart-
ment attends to the lighting, heat-
ing and decoration of huts and the
supplying of kitchen utensils. The
post exchange department consists
of the hut secretaries. many of
whom servo without pay while the
others are paid their living ex.
passes. The motor transportation
department, with its more than 200
camlons transports supplies, build-
ing material and entertainers from
point to point. The hotels and
cafes department conducts the vast
hotel and restaurant work.
The department heads form a
board of management which meets
daily for conferring on the work
and coordinating it. The chairman
of this body sits on the executive
committee of the War Work Coun-
cil in France. which decides the pelt
iciss, expenditures. budgets, e
The financial and is handled by tw
departments. the treasurer's
the comptroller's. ‘ I
The comptrollers who have cha ‘
of the accounting. are Price. Wata
house and Company. The budget.
of each department must have the,
approval of the heads of other do:
partmenta. while the final complete
budget must be approved by tha‘
executive committee. ;
This compact. comprehensive on;
ganisation, modelled along lines of‘
a great corporation, explains the
successful operation of the store,
feature suddenly added to the Y.!
M. C. A. activities. It is the force‘
behind. the continuous supplying to
the American legions. far from
home, the little creature comforts
which suggest home to them..which.
contribute to keeping them con-l
tented and away from dissipation-—I
powerful aids to the morale of an,
army. Without profit, and conduct».
ed on the lines of highest efficiency.
this remarkable organization 1
serving our soldiers as never before
an army was served. '
Big business men answered
call to organize this work
from the wealth of their experien
it serves the present army, but
force must grow constantly, on
ously until the Run is overcoat
The Y. If. C. A. force must grow in‘
proportion. ~
rowan HAVE
‘ cuss-mino- have failed to
A“
Sprague, Thompson. Waterford and
NOT FILED REPORT W
The reports from Bridgeport and
also of the secretary Hartford were received yesterday
Baveahadthoiargoatliatfl
abontlm.
acatwita
large roll 'of enlistments from tho
Elly.
————-———-——-.
PETITION FOR A NIW
IANK II MINIMIT
WW m-m
“mt
aigaara of
m
III! I. Omar.
outflow
Hug.-.
gm ".
. . ’ DammaQMAEngé’maQi.-.“
11ers are Summer Dresses which obviously have bad extra special
care in both malnng and designing.
Afternoon-Dresses of silks and wash materials, stylish enough
to wear anywhere, yet not expensive, the brighter colors, the cooler
frocks to wear during the coming torrid weather—all are marshaled
here in full array for your critical inspection.
VOILE DRESSES
In Beautiful Colors
At $4.98 and up
Cool-Oomfortabo hummer Dresses in nest stylish and serviceable
qualities. You Will find every one to be very exceptional value.
SILK DRESSES
Priced $10. $11.98. $14.98, $16.50
As to lines of. these models, the combination of materials the
beautiful contrast of colors and trimmings, we can only say that the
effect is entrancing indeed.
" White Voile Frocks
Al $6.98. $8.98. $9.98. $11.98
Nothting extreme in their design, but gloriously charming mod-
els every one. Each price group contains a very satisfying style
diversity and value reigns supreme.
The Greatest Assembly of WHITE SKIRTS in The Norwalks you
will find here at. prices lower than elsewhere.
$1.50, $1.98, $2.98, $3.98, $4.50, $4.98, $5.98, $6.98 up to $10.00
You must see them to apprecciate their value.
MIDDY BLOUSES
White and the new prevailing colors. Priced lower than else-
where .. . ..... ..... . ...... $1.50, $1.98, $2.50, $2.98
Final Clean-up sale on balance oiSuils anilCoals
Nothing carried over into the next season. Same will be sold
regardless of cost.
SALE OF WAISTS .
Regular rice
P
Sal $1.00, $1.25, $1.50, $2.00, $2.75, $3.00, $4.00, $5.00, $8.00, $10.00
e
Price .
.75, $1.00, $1.25, $1.50, $1.98, $2.25, $2.98, $3.98, $5.98, $6.98
" THE PARIS '
CLOAK AND SUIT HOUSE
.‘ “mews”;
Am. LIA”;
34...:Q. ._.o.%..:1....c. .
$-92..w&...i.t’xmc\94 ......Qa..-n’.a....! g.“
EOE-..
1..
name’-
M‘.’ : gamma. Sign“; m m; .12”; 31¢. 29;.
-~.\
"as”: ‘ ’
.g
’26
I port for I my bank In that on! it. elihrlnated from direct Government
be known as tho Newflold Bank and mum; The .mt. 'm, m. “.I
Trust Comm. end to be located on vantage of this price howbdn‘
(It. “It I“. 0‘ the 6“!- m.‘ ”I. you“ than Md 1.1,“ on m I“. desire that A"
the I'm“. an float-alt if awarded the contract.
Gilead B. Wilson and An
MMDN‘UflNW.
. bidding. the agents sought to have
33 SOUTH MAIN ST. SOUTH NORWALK.'
THE FASHION CENTER OF THE NORWALKS.
We sell better goods for less money than any store in town. Come
and save money.
' 4;...4a’a‘l; ;;{\.{;~.;t-;.
so:
CONTRACT MEN ment. Ifice be made a branch of the factory,
Under another plan, the agent pro-‘ handle all business in the manufactur-
DOUBLE-CROSSED cured bids addressed to the Govern-l er’s name, but on a commission basis,
merit from several concerns. These the business to be transacted on the
prices were then communicated to the manufacturer‘s stationary by the con—
favored bidder, who presumably paid; corn, and all mail for the manufactur-
the largest commission. so that he' er to be addressed to him at the brok-
.could revise his bid before it was sub—, er’s office."
mitted to the Government by the agent!
manufacturers consider the brokers'.along with those of the competing. BLIND ARTIST
office branches of the manufacturers’ clients. WINS NOTED 53sz
business. supply the agent with letter; “In some instances the agents are NEW HAVEN, June 20.—Award 0|:
heads and authority 10 represent “‘9 said to have put in their own bills the Henry E. Howland memorial
”Ema" dire“- gin competition with their clients, J .n Mien Lemmdam, the
Some ”“9” ‘0 favored clients Ithus playing sure for either a profitpme 1° 8“
said the Department of Justice an- or a commission. ‘French artist, was made at the Yale
.nouncement. "contained promise! not} “One . cut-oftown concern "0,8 “5 commencement. yesterday. The prize in
lczrglslt finalising; zerign other 1303' agent that it would pay him a com- given for achievement in literature»
put them in touch {vitheb‘isslrllgssnil mission of 5 per cent. but only at the; flue .artl‘. or ' the science of gchm-
the favored clie ’ understanding that he would not give! ' -
at desired to bid. I“1 G . I i e mmment.
e overnment a ower prc l M. Lemordant has been a. painter
“Another favored scheme was to
no quotations or options from sev- stipulated. In other words. there “"10; Breton landscapes and life. Wound-
era manufacturers who were thus to be “° commission 30111031: in favor “a
of the Government. ied in battle in 1911, made prisoner a
"letters sent to manufacturers bY,repatrlnted, be Is now incurabiy blind-
the agents recite the Government's _._..._.———-———-
contracts be made Sherman Council. Royal Arcane!-
nroooodvd to shrug: wilt: mustacturora and «.3100 on New" “mm. m
at.“ Jobber!“ :and middle-ll." “rod for complete plans for a trip to Bridge-
tthla reason we are m annea- on Wedncadat‘ cream. when 1”
tiaaiag the practice of hiding in "i”‘m‘ .iii a. guani- of Beast“
thwmmofi-M c1.
THEIR CLIENTSI
-om
(Continued From Page One)
It by exercising the optioa given:
the nasahctams. who quoted
price The
I