menses Satur day, January l3th--. STEVENS OUR GREAT SEMI- ANNUAL Saturday? January 13 it commences with and un- paralleléd array of offerings in Clo- thing 81 Furnish- ing Goods fast II‘ "Hi It RED TAG SALE By the number of Inquiries we have been receiving the past week -- “When does your Red Tag Sale commenceP”——we are led to believe that everyone in The Norwalks Is on the lookout for this great event. And well they might be for it’ s the greatest money-saving sale this community sees each six months, and it always pays to wait for it. no matter how alluring other seeming values may be. At this great sale which we hold each six months, we stake our reputation on each advertised offering. Values are exactly as represented. There’ s no huncOmb at these sales. And this Is why the Rugers 8. Stevens business Is growing so 811an younplans to come—Dom t miss Your Dollars Command Biggest Values Ever ' ‘ it's a sale that is never equalled in extent of off- erings and Norwalk and So. Norwalk proves conclu- sively our lead- ership invalue giving and low prices While the majority of clothing stores are complaining of small business and figures far less than a year ago, our total for 1911 shews one of the finest Increases we have ever made, proving conclusively we believe that our advertised statements are recognized as truth. And THEY ARE TRUTH said the salesman. “What do these Red Tags mean. goods unsold during the regular season. " “It is quite an idea." said the customer, as he paid $9. 85 for 2 handsome suit which had been marhed $15 during the season. “It’s certainly a big saving to the buyer for I didn t believe it possible at any ‘sale to secure such 2 value as you have just sold me. ” “You'll always find our advertised statements absolute truth, ” “No doubt of it. but how different from most clothing advertising." said the customer as he happily passed from the store. ” asked 2 customer at our sale last July. "They simply mean,” replied the-sales- men. "that every item you see which has 2 Red Tag upon it is marked to cost or less for an absolute sale. Every six months we use this method of disposing of all I [F YOU’VE NEVER BENEFITTED BY ONE OF THESE FAMOUS RED r20 SALES no so AT THIS ONE. OF COURSE IF you HAVE BOUGHT HERE BEFORE, YOU'LL SURELY COME AGAIN BUT COME EARLY. some on THE Lors ARE SMALL AND CANNOT BE ouerca'rso AT THE ADVERTISED . PRICES. SALE COMMENCES SATURDAY JANUARY 13. Men’s Overcoats ' 4- We've got some magnificent offerings await- ing you, but you'd better be prompt. While the bargains are immense the stock is small and late buyers will surely be disappointed in not finding what they want. All the lead- ing models are shown. and pretty near a full . _l_i_r_I_e__0f sizes. You‘ll see many of those hand- .Some plaid back overcoats, and other big roomy fancy costs. as well as the richer lines in Oxfords and Melton. ' Note the very attractive prices: $8.50 and $10.00 Fancy Overcoats, in broken sizes ............................... $5.85 $10.00 and $12.00 Fancy OverCoats. in all sizes...................5 ....... _ ..... $7.85,, $13 50 and $15.00 Fancy Overcoats. in all " sizes ...... .5. ........................ $9. 85 $16.00 and $18.00 Fancy Overcoats. in all Sizes ............... - ............... $12.85 $20.00 Fancy Overcoats. in all sizes $22.50 and $25.00 Fancy overcoats, inw’afll sizes .............................. $18. .85 ' $8. 50, Black and Oxford Overcoats ...... $6. 85 $50 & $12 Black and Oxford OverCoa‘ts.. $7.85 $15 81 $16 Black and Oxford Overcoa‘ts. $11.85 $20 Black andeford Overcoats ..... ‘.$14,85' $25 Black and Oxford Overcoats ...... $18. 85 Big reductions in Men’s For and Fur-lined Coats. ....$14.85I, . Boys' Overéhats The ever increasing volume of business in this department with the larger stocks we are constantly carrying. places us this year in 2 magnificent position to outfit the boy in a handsome. heavy. warm coat at a price which seems impossibly low. Its not only the price which is desirable, but the line is so extensive that every economically inclined mother will find something just right and a price less than she expected to pay. $3. 50 and $4 00 Overcoats .............. $2. 85 $5.00 Overcoats ...................... $3.85 $6 00 Overcoats ....... ' ............... $4. 85 $8.50 Overcosts ...................... $6.85 $10 and $12 Overcoats ................. $7.85 RUSSIAN‘ OVERCOATS AND REEFERS ages 2% to 10 Years $3.00 Coats .......................... $2. 25 $4.00 Coats ....................... ~...$2. 85 $5.00 Coats ....................... $3. 85 $6.00 Costs ................... $4.85 Men’s Light Weight Overcoats Looking over our line of Men’ s Light Weight IOvercoats purchased for early fall wear, we place before you an assortment that will ' be difficult to equal in any of the bigger I cities. Prices are the chief attraction. how- ever. and if yen need a light weight Over- coat for early spring, when it’ 3 too warm to wear your heavy coat and not warm enough . to 0 without it, get in tinder one of these e magnetieallg. low prices. One lot of Men's ancy Fall Overcoats. light and medium colors; former. prices ............. $8 85‘ $15 and $18. Sale price One lot of Men 2 Footy light and medium colors; former prices ~ $20 “and $25. Sale price ..... . ..... $12 85 One lot of Covert Top Costs, sizes 35. 36 and 37; former prices $12 and $15. Sglses. ins-2xn‘2‘bIgud02-uui sssssssss .22 '5 Fall Overcoats, once $3.50 Suits ........................ $2. 45 $5.008uits....................I. ..... «.3585: $6.0082its ... ................... . ..... $4.85 . $8.50 Suits . .. ......................... $6.85 - One list of Beys’ and small size Men’ s Reef- era; former price $5. Sale price “$1.85 ' Men’s and Youths' Suits Here is where the price cutting knife has played havoc—2nd here’ 2 where some of the fig»: v2lues to be found ‘during the sale .behefors you. The choicest suits. most select patterns and fabrics are included in the price cuts.- Everything that your heart could Janey in a suit is doubtless here and you can gratify your desire to own it at 2 A lower prise than you ever thought possible, even during some of the big reductions we have had at former Red Tag Sales. ‘ $ 8.50 Suits ................. ..I ...... $ 6.85 $12.00 Suits ................... . ...... $ 7. 85 $15.00 Suits .......................... $10.85 $18.00 Suits .......................... $12.85 $20.00 Suits .......................... $14.85 $25. 00 Suits .......................... $18. 85 0 $30.00 Suits .......................... $22.85 I . O ’ BIg Bargams for Boys . We have gathered a number of incomplete lines of oys' Clothes at prices that make even Red Tags blush. You will have to ' hurry up if you want to share in these big .. bargains. BOYS‘ TWO-PIECE KNICKERBOCKER - SUITS-«Ages 6 to 17 years ’ ’ ' One lot of Boys’ dark colored Overcoat. sgesgto 13;formerprices$3.ooto$5.00. Sale Price .$1.45 One lot of Youths’ Suits, sizes 31 and 33; 2022522022 GentS' Furnishings V 40 dozen Men‘s 500 Negligee'“ Shirts at. .. 4 I 75 dozen Men's 500 Working Shirts at. .. . 39c - Entire stock of Men's $1.00 Colored Negli- ‘ $1. 50 and $2.00 Star and Cluett Negligee . Shirts .............................. $1.15 15 dozen 50c outing Flannel Working “ Shirts ......... . ...................... 390 Entire stock of white stiff bosom Shirts. formerly sold for 50c and 750, at ...... I. .290 Boys' 500 White Unlaundered Shirts ...... 9c Men’s $1.00 Gray Flannel Shirts ....... , .790 Big bargains in broken lines of Men’s Night Shirts and Pajlmas. 80 dozen Menfsrsc Black Half Hose ...... 90 Men’s 15c “Camel's Hair Half Hose ....... 90 Men' 2 25¢ Black Cashmere Half Hose ..... 15c Men’s Black and Fancy Pure Silh Half Hose ............... . . . .. .......... 390 25 dozen 150 pure Linen Handkerchiefs. 90, " 25 dozen 10c, Hernstitched Handkerchiefs. 5c , 500 Fancy Four-in-Hand Ties. ...... 390 Men’ 2 $1.00 OxfOrd Sweaters . .' ........ 59c Men's $2.50 All Wool Sweaters. ”$1.45 Men' 2 $3 50 Pane Worsted Sweaters ..... $2. 25 Boys’ $1.00 and $1.” 50 fancy trim. sweaters, in small sins .. ........ . ........ . ....... 59c ‘ Men‘ 2 500 Derby Ribbed Underwear. ..... 39c Men' s 50?: fleeced lined Underwear, double or Single breasted Shirts .. .............. 39c .I 4 Men’s $1.00 Natural Wool Underwear; .790” Bugains' In odds and ends of Men’s Winter - underwear ”"Mflls $2.00 and $3.00‘Soft Hats....... .$r.45 Broken sizes of Trolleymen‘ s Winter Suits,- Bformer price $18.00. Sale price“ ....$7.85 former price $8 and $10. Sale price.. “$2. 85 82131:“ in odd lots of Men’s and Boys‘ ter C2ps. _ . , Saturday, January 14 South Main St. South Norwalk 4mm “’11)“ ‘ 1 tbs Great and Marvelous Sale Commences at; ’ ., Norwalk” 29¢ ‘ gee Shirts ............................ 790 ‘5 Men' 2 $6.00 Pure Wodl Shaher Sweaters. $2.35.: 4 32001211112 uses Cape Gloves ..... ... . ”snag "‘ .