”5214;388:8632.
3:01 a. 1:143:45 p. m.
poorer? notions
“IIAODNIO DIRIOTORY.
Anselm Communication of Old
cit Loans, No. 190,8.and A. M.,
its blue at to room. April 14th,1910,
. o'clock p. or. Work. Master Ma»
«dram All Master Mucus cor-
dilly and Internally invited.
Internally yours,
3on BERT M. WILQOX. Bac‘y.
QMINO IINTINIL TILIPHONI
OALLI
mmw- Department
Main-u Department
“tie-lunch Office. Nam-lit
n-ldltor's Residence
”Mu-City Editor’s Residence
Merchants and Manufacturers
Association
‘ iAIflEBm EMORY STEVENS Preuldent
L.{ VlOO'PI‘OH‘ dent
DERICKI IIINTARD. Secretary
’1‘Hl!illi’t,0u id'ié'l‘, 'l‘rfifsurer
, Execu vs ‘0 In no
fits" ELL use In
ALBE ER’I‘ HLMA N
CHRISTIAN B'WAHTZ
£-
OUGGEBTIONS' FOR SHOE DEAL
IRS' ADVERTISING.
As we have stated before. the pur-
pose of these advertising stories is to
relate advertising successes as ch-
couragement to those who have stnrt-
ed advertising but have not yet landed
in the harbor of success.
Another object is to be helpful. by
. making suggestions. telling costs,
preaching accuracy in all statements,
urging persistency again and again.
We have made suggestions regarding
the advertising of several lines of busi-
ness. Today we offer a few words to
the shoe dealers, because while we ap-
proclate the large amount of space
used by shoe merchants in The Son-
tlnel. we believe they are entitled to
any assistance we may give. them to
‘ make their investment more valuable.
Style. shape, color and comfort are
all important points in shoe advertis-
ing, but the point of which most could
be made is durability—the honest matte
of the shoe.
The shoe dealers’ who make it wido-
Iy known that. customers can buy of
imm’eny thing in style, shape. color
and comfort that can be brought any-
where. and good. long wear in addition,
will win all the business he could ask.
Of course. he must be able to deliv-
er the goods.
It would be the most ubaurd folly to
use that kind of talk if he can not
back up every letter of it.
lint the wise. broad gauged shoe
merchant. ltnovvs where to not the
shoes that will bear out any statements
he may make. and buys that kind. be-
fore ho advertises them.
It. seems no thought it would be it
good idea. to impress upon the public .
nilnd the {act that your salesmen are
courteous and conipetcnt-dl‘ they are.
And this should be done continuously
-~~not in a single odvortlsmm-ut. but
very frequently the year aroumi.
Every advertisement should present.
a good, strong. clear claim of some
kind. And every l‘inllil uliould be back-
ed with a logical reason why what you
claim is in).
A great many people. have the idea
that on llde‘l’Ilhf‘Illlllil won‘t not any
litention unions it in short - very iillOI‘I.
'l‘liilt in oil nonsense You will rout]
a book of five hundred pulp-n If it inter-
ests you, while you won't read two
putts if it don't.
lint you don‘t were
reading it over again.
That Is why tho mime ilthI’l‘lll'it'Illi‘IlI
liltuuld never appl-nr too ol'iun ill Illi‘
miller. If you haul oucttsion to tell
the snow Hlm‘y several tiluou, do no
but rewrite it lurch limo. Tell It not
differently no possible. l’l’tilif‘lli the
story from at different, view point if
you can.
.1qu before the liolldliy rlnnpainn
of the department utoroll commence.
My along in November. it ill ulwcysu
good plan in puull the shoe advertising
pretty hard. tlri lot Illllf‘ll trade colu-
iii; your way all possible before tho
impln begin to spend their money pro-
mlsruolllliy for tillririmas presents.
’lini‘ortuunlrly. you do not color In
301' so large a share of the extra bulli-
.Mllli as .tite jewelers and for men. but
rm one [at some extra business by
filling after It.
Nine out of ten yllung children are
.’ incl as happy with a pair of new shoes
“ its with a tin soldier. Dent let the
Mfume lose sight of this fuel
“flew”... Quantum”
’I‘Iitl declulvn vote of the City of Nor-
” _ hill! last night seems to indicate that
. _ the city is heartily in favor of carrying
_ I but the paving program contemplated
. for the went and of Walt street for sev-
'r out months seriously and for
A number of years as a prob-
mliiy of a more or less. remote
. ‘flttm. The vote of test night’s
unytliiulr about
plastics is counted upon to bring about
the pavement without delay. This
will be the first job of new paving
undertaken by the city since the sec-l
tion of Wall street coat from the rill-I
road tunnel was bricked in the"90's
and will result in the opinion oi not a
few people in undertaking paving the
whole of West avenue within the city
limits.
A public float was badly needed you.
terday at the Washington street
bridge; was needed equally as bad to
day, and will be needed hint on much
tomorrow and every day one isn't ill
place. The Merchants' and Manufac.
turers‘ Association recently delegatedi
a committee to call on the selectmeu,
but not much in the way of success has
yet been reported from such a confer
BIICO.
.ump
M..- w..-“
Kentucky justice got a black eye that
will stay discolored for some time as a
result of the action of Governor Pat-
terson yesterday in pardoning Col. Dun~
can is. Cooper and the lutter's son. Rob-
in Cooper. for the killing of former Uni-
ted States Senator E. w. Cormack. on
November 9. 1908. The governor‘s par-
don came while the Supreme Court at
Nashville was confirming Colonel
Cooper’s twouty-year sentence.
~m
wk.
The late elections in Hartford and
New lirltain. both of which cities elect-
ed Democratic mayors and Republican
boards of alderluen. merely prove.
again that in local electionll the aver.
age voter does not take party unity
very seriously.
mi... “1. .
To the outsldel that initiation of n
lIlidgepolt high school girl into a
sorority looks like a very disgraceful
affair.
.-.....~.u -v..-..
A llustless city certainly sounds
pleasant, though there will be a lot of
kicking when the oil spreading begins.
“fl.“ ._ m... ..
TWENTY YEARS AGO TODAY
Monday, April 14. 1800.
Clarence Smith. a well known Nor-
walk young man, went to liurllugtou.
lowa. to join the circus of A. J. White.
Samuel daemon Randall. (ix-speaker
of the House of Representatives in
Washington, died of internal runner
....__.. .........
TEN YEARS AGO TODAY.
~—
8aturdly. April 14. 1900.
A syndicate headed by A. M. Young.
of Philadelphia, was tlolzotilltiuu for
various electric light. companies in this
till-till.
Rev. UPOI‘RQ I). light-rt. then located
in Cornwall. N. Y., acoelitod the call
to become pastor of the First Congre-
gational (‘hurrh
The Paris i2x110sltltill opened at noon.
and American industries were largely
represented in lilo exhibits.
The Philippine insurgents hocnlnt- ac-
llvv agnln, and killed two Americans
in the Murivnlen mountains.
.___..__..,....
moor TO THE POINT. "
‘ Many it Now England rity has not
I:lpilrl the first week lll May an “I'll‘l‘ll‘
'up Wonk," but there is no lllljot'litili to
getting tho work done Ill-lore lllllt ”ml!
~ Ansonln Sentinel
N...“
lloyt'ottlllg meal will t‘ftt'lo- Illt‘ pried
of hides. my» the meat from. A3 n
logical conclusion if we all impolite
vegetarians this Will Ilo n barefoolcd
world. Schenectady l'utou.
M...
if ~you don't believe that thori- in IRMI
Ilvlnlr in the collision regions lust ro
moluobr that the llulloy motel in tour
ing at tho nor of Lou. miles a Ililil‘
Iliv. New Haven l'llllndium,
u... ..
t‘ppt-r lif‘llliH in the l’illillllilih Ill't‘ to
ho lWl'Ill)"flYli pol' l‘l'lll. l'lli‘lpiil' Illuu
lthf‘I' borthn. which will be Ill right
unless the prlcou of lowor boriltu urn
I'Hltii‘tl.‘"IIIEI'RNNIINI lduixll‘
w... .
iir i'oolt n ltllrullu In New Yolk lluiol
rained 3170000 no that he may rlcurl
lliit numo bv going to the north polo
uunin, Mlly In: llw dollm will be lilll
Mind If llli‘)‘ lulll ullo him the $17", I
Iliill Illnud ltspidu 1' rolls.
u... ..
The scales for weighing lliulnouds
urn no ill‘llt‘flll‘ that all eyelash will
turn the baillcoa. but that lit nothing
to the nestles of Amorivnu prices which
are no dolicnio that the yen of {crop
killer. who lillli discovered a rbtnrli
box down in Tests. will swing the
balances in t'lllrano.~»~l‘illlniin line.
The unwindonl of empioyinu bank
cushion with automobile (notes at
street car nulhfit‘li in still bring tutor
sinneliy imwhhillmli in the business
circles of. the country.~()hrltian Sci-
ence Monitor.
'.........
A New York actress says she cannot
lire on n moderate income because she
wears alllt stockings. Oh. well. as long
as some one. else in not complaining of
the inability to live on a smell income
because MW' weer: silk stockings. who
fibres i~1iouisvlile titmrler-Jlmrnnl.
mm.-. 4... ..............
it Is as easy to make one’c lleif
round shouldered by sleeping on too
high a pillow as it Is to all with the
head bent forward and the chest in a
concave position.
w—ww— 1mm m—i- a
EINE PANIC
iN BilliflN
MANNEICIIIRY
Forty Employee Flee llll‘ Their
Lives and Two Badly Burn-
ali Balers Escaping
NEiN NINEN Jill
‘ NIIINS BEINIl lliiiliil
Funds Raised for the Families
oi the Six Firemen Killed
BOSTON. April 1-t.-~'l‘wo persona
Wt‘l‘l! taken to the hospital today. suf-
fering from burns received Ill a fire
that broke out in the factory building
of John Hollnnn and Company, lllill’
li‘t‘fls lullnufnitlrors on Richmond
utrect. Fort y clnploycs in thc' factory
were ibroivu into a panic by the fire.
which broke out in the “cotton room”
on the fourth floor.
Clearing Up New Haven Ruins.
NEW HAVEN, April Id.-~‘SIMIII ulld
smoke were still multtt-ll from the
ruins of tho jail Workshops this morn-
ing and two fire colnpunlcs were on
duty. Gangs of laborers Wi‘l‘t.‘ not at.
work cleaning up the jail yard. insldo
the dilapidated walls of the rear sot:-
tidli of the jail thorn in :1 huge muss of
twillted llwtnl and churrod holuua
which will tnko auroral weeks to clear
away when re-roustrurtlon work In
started. Not much In left of the wood
structures. On one t‘Ol‘iiI'l' of the lot
is a safe on top of ii pile of tlcbrlu
which made up the office efforts. At
another eovnl-r is n heap of charred
mounds of rhulru tied in bundles
Small piles of charcoal urn strewn
over the umuud and here and there
Ilf‘ flnumenta of metal which formerly
\Wrc Hills of inhibitor; null tools
'I he dl'atrut' tion of the buildings cover-
In): no men voililalonl to 300 foot
sunmc wuu tolliplt-lo. Vilt' lines were
kept up till noonlllnc, Ml the number
of spectators was largo From the
t‘ol‘lnty street side of the Jail, the
:ctltm of llll' fire is realized. The work-
shop plant of the lull was larger than
the buildings Indicated if one is to
ludlzc of tho spare loft by the ruling
of illl‘ structures.
The extent of tho losses remains at
the figure given youtt'rday. which is
about ”tumult 'i‘bo mutter of N'lllllltl-
lug will be lulu-n up by the finance
committee of the county delegation at
once. Senator Stiles. as chairman.
will probably null 11 meeting: in I few
days. it bill for it new jnil Will [0 Into
the lit-xi li'xil'ilfillil‘l’. it in purlxmtid to
buy the entire square in which lilo
present jail is located and tho riddl-
llollll mound will be Mllillt‘ for large
1y increasing the size of the prison.
Tho deaths of six firemen has been
a fearful blow to the department and
the city. ltl‘lief measures were up
llm‘tukou trntorlllly afternoon and pub
lli‘ subscriptions have already MW“ of—
fered to fmllul ll fund in aid of the
families of the dead men, in addition
io' the 32,000 cal‘li \‘0lt‘d by the tire
rolllnilsnlonern.
The lll‘t'flli‘li lll‘l' all well lived out
after the l-xpcriont'o-u of two days. for
some of the companies had to so in
claims on Tuesday night which have
them plonlv of wolk.
The hollllitnlil report that all the ln-
Iololl Illl'l’l fun doing uflll (‘npt
O Neil and I‘lll‘lliilll \i'lltox have gone
todlu ir holncs il‘ilvumn Vaughn who
wns terribly burnt-«l, will recover. ul-
lhough for n time his rolldiilou may be
ilf‘t’f'ltf'itilih‘. Ill». he seems to have in-
haled flame. . Fin-mun Shuxruo. who
tried to pull up blunt, llohurty, but
whollo nirt‘llflill guru out, is suffering
from i'llOI‘lf rot-l-lvl-d when he dropped
two nltlt'll‘r» to the mound and lay in
1hr- sulolm for it long lllllt‘ before he
wall discovered.
in Hudson utroot the household of.
tools of main fillllillf‘lt remained in
thr- lilllf‘l omit-r military guard all
ulabt. ’I‘hlm- houses were ruined and
otilelu dnlnanod. Now that the exotic-
ml lit in ovcl ulanv lllliilrobil itconoa
urn woullell in thin atrt‘ot. whore Will.
int: \oluntrwln llluhcd into housed rind
ii Nflllllil'i union“ to give ltutiiluiflt'o in
leaving intuition and other things For
in few minutes at one linu- the air wall
full of ulllrles which
thrown out of windows and IIIIII'II
which might not limo lil'f'll dullllllrud it
but nlouo. no in many houses Ilrn did not
reach beyond llll' outside Illicit.
MM. LANG! TAKE! COMMAND.
When llntlolph Laurie. who arrived
on u stouluubip from Hamburg with bill
wife and child, bound for Allentown.
diselnbarkod from the bout at the
it'enhlnglou uvonue wharf one tiny rc-
eoniiy. he found that his pocket had
been pit-lied of till). all the money he
possessed.
The man had no money to buy rail-
road tieltotu and was in the depths of
despondency. until his wife. from some
mylltorio'us place. produced '28.
”(live that to me." said Laue.
"Abel- nicht,‘ said Mrs. hangs. 'in
America the fruit takes charge oi the
money. and we will begin being Amort-
cann right now.“
“That's the proper spirit." said an
immigrant officer who stood near by.
hi mess you'd better sire the kid to
In.”
line out and to cap the climax.
Lanna tool: him and never made I
whimper. wPhiladelphia Times
”It you had' find the tiniest bit of
love for me you would never hove
married mel"~w1tsisc Blactter.
wore lit-In:
o
T/HURSDAY, APRIL 14.1910
er.
llllNiiIil iNBlIilillNli
iiiiilifi liiilli
- l
P. ll. oflAtlrriluley and E. E. Clark
Aicl oil-fl Y. c this
NEW YORK April 14. --«Acceptances
have boon received from both the men
. requested to news as alblters of the
New York (iontlul railroad more (its
pute and the arbitration ilroceodlniifi
are expected to be begun ill this city
early next Week.
are 1’. ll. Morrllmoy president. of the
Railway ”Million-ls investors Associa-
tion. and II} it. Clark, of lhelntcr-Stata
('onuneree commission In case the
IWO arbitrators are unable to agree
l~tht rule of anytime to be granted
llley will name it third arbitrator to
could de.
l Eric truimnen and conductors todnl
expressed the belief that the settle-
ment of the New York Central dlciitllo
by arbitration paves the way for a sim‘
liar settlement of the differences be-
tween the Eric and its men on the
iwnge question.
RAPID FIRE DOUGHNUT MAKER.
..... w...
Maine Woman's Record ll 5.200 of the
Edible: In 32 Days.
There is a woman in Brunswick. Me.
Mrs Lizzie. 'l‘nrr who has somethlnr.
of a local reputation as a butter malt
or nuys the W lshlnglotl Poul. Recent
Iy she went alter the doughnut record
and In thirty two days made a trifle
more than 5.200 doughnuts. This was
done in odd moments when she was
not caring for and feeding and doing
housework for her husband herself
and fifteen l'hiltllon,
Mrs 'I‘urrs recipe for molasses
doughnuts Whitb she considers the
best product of her kitchen Iii as fol
lowu :
Ono l'unful of sour milk. one half r up
New Orleans nulimlsos one even tell
spoonful of dinner. one lt-nnpoouful of
suit om- tcllllpoonful of soda one «will
loin cups 0 liollr and a dash 0 not
melt
Silo adds this Information umout the
making
"The frying In tho moat. iulporLInI.
You must not got the lord too hot of
tho doughnuts will blown on the out
side before they are fully cooked
through. When you have put them In
tho fnl they will sink to the bottom.
and the lard luulll be hot onennh so
they will rise quickly to the top. If
you can not the we) old New Orleans
luolunson it will giro n wonderfully
lich. light toior to ill: tlouxlltlnts' '
MARK TWAIN IN NEW YORK
Had Been a Suffer-er With Heart
Trouble Since H. Went to Bermuda.
NEW YORK. April Hurtillmllcl l.
Clemons. Iluiil‘l‘ brown its "Mark
Twain.“ the humorlil. returned to New
York from normed. today. for from o
well man, it is we: said when the
steamer tlvonlm. "on which he was a
pnltst'tim't‘ ("limo llllO port. that. he was
mulled to hill in llh, built-ring from
heart trouble, mui that be had been
in disposed during the trip north,
Mr. Clemons tho sudden death of
“11090 daughter ion! winter told no.
veroly on the aunt author. wont in
Bermuda curl) in the year. in the hope
ohmxalnluit lilh lu-nith. lie had t‘Olll-
illnluod on hlli nlrivnl from the Island.
a short time till‘ lions when he came
to spend (' hilhilliilft M his bottle of It
continued pain in his left tunnel
is hith ht- fluf'lllllvd to indigestion. lit-
llnd lluldly lolmored from the illiolk
of his dauuhtt-l' s d nth when he ltxalu
took parlance In: it rmutiu. hopeful of
obtaining lwrluunmlt benefit from R
sojourn in tho M‘IIIHI‘ODICRI inland,
Occasional arrivals from Ilnrliludu
during hlr. (‘it-lur-nn‘ stay have report
od apparent improveulbul ill his health
and his friends hoped that he would
return l‘t‘iilillil‘it'ly restored.
A 't‘li‘lllllfl automobile bonnet In
made of foulurd to match the gown
with which it will be worn. This will
make it pretty note when one lays off
her com for luncheon.
ground.
. .t.
Are Sure of More
for Your Money
It You Buy Here
If you are I study customer
your saving II considerable: if
an occasional pail-on you gain
on every "occasion." We are
retelling wholesalers of Coffee.
Tea. apiece. annal- and kindred
goods. and are enabled. by pre-
paring our own our”. to gum
antes their fruahnua and purity.
our 25c Blend of
COFFEE
to way beyond what the price
brings elsewhere. as we import
direct and cut out the “middle”.
profit that you are asked to pay
other dealers.
W
The Union Pacific
Tea (30..
. in WAIHINM‘DN when
PHONI m
a. it. our. Mgr.
The two arbitrators .
,over fibers bnvo for encouraging hon-
~thlutz u bin vehicle is re olred
Fri
~w_.m.u..
ay
pecials
Unparalleled Bargains
A determined effort has been made on the part of every depart-
ment manager to make tomorrow a record value giving day.
Good Merchandise and Low Prices
Children’s Dresses
in sizes from l to 4 years. made of Chalnbrny and
‘ (iiulrhum. in a variety of styles and notorious;
iar price 75c.
FRIDAY. 39c
Stair Carpet
22 inches wide;
FRIDAY. 31c
t ‘ordcman Stall
the rut d.
Ca r pct. worth
l'egll'
500 Waists at 39c
(loo lot of House Wniutu. blade of Porrnics and
th\\‘lli5 Ill checks and stripes: regularly sold at one.
FRIDAY. 39c
Japanese “Matting
50 rolls cotton walp. carpet patterns;
,‘lll‘. d
. FRIDAY. 24c
worth 33C.
Drawers
Couch Covers.
‘ in all now putlrrns, full size; worth $10!).
\‘l‘olnml‘u mun! quality liumbric “l'JIWI‘i'h with deep
ruffle of line embroidery; 50c value. FRIDAY, 79c
FRIDAY. 39c
"' W 't' P
corsets (vii shoots and envelopes. linen finish; regular
A broken lot of Corsets, including all the famous Wk" "ii“
makes; all styles. but not all sizes; regular $1.00 FRIDAY, 23c
values.
FRIDAY. 69c
. Gloves
Whlte Lawn indict: and (“biidren‘s Bolasp Lisle Gloves. in
iti~llirli Whitt- Lawns. suitable for summer outing
vnlllo 12in: a yard.
Mills; will launder lino linen;
FRIDAY. 7 3-40
black and colors; 250 quality.
FRIDAY. 19c
Dress Ginghams
A low more of lllile‘ l'lnlll “1(th Gingilnllls left
from the last sale; 12‘“: o ality.
FRIDAY. 8 I-2c YARD
Persian Neckwear
run handed and cord edge ltl'Cllthi or i'li’thi,
Men’s Shirts
Men's .Vt'glixol‘ Shirl.» oi’ t‘immbl‘nl and l'l‘i‘tflll".
sizes H to ill; rcuulclr 50c
with or without collar;
and bile vlluea.
FRIDAY. 390
a all ....................................... 390 yd.
SillRTWAlS'l‘ "AND and narrow tied bow with
pendants. at ........ . ......................... 49c
Three-looped liOWS, with safety pin, at .......... 39c
\‘ldS'l‘EE with three bras»: buttons. satin lint-d.
at ......................................... $1.49
Children’s Veils
l‘ lliililon s i-lululucl \ estn ion neck and sit-r-iolpss
also short shows
Table Damask
All Linen Table lhuunsli.
‘2 -int ll Full lilonrhod
very lino quality mine ".00 yard.
FRIDAY. 680
FRIDAY. 2 FOR 25c
Women’s Hose
Extra size for stout women, black only; regular
Toilet Articles
liw (.‘OII\'l.Ul‘Sli“ TALUIWI POWDER
Ill Iiil‘tl‘thl, HIIZOIXIMI‘ nlltii‘
IDOTH l’()\\llh}li
.31: Mile \\' I'll FE CASTILE SOAP. til . . . . . .. . . . . . .
.Kw :tllfl Ill
WOTLAND YARDS FINDS 'EM.
Woman Tulle Haww Elly it is to Re-
. cover Articlna.
“'l‘bui lost and found properly (It‘-
llnrlmvut at Scotland Yard In one of
the host tllinxu they have in IMIItIOll."
said u woman who has spent much
time in England ROL‘OI'IIIIIK to the ho
troll Free Press "bust summer i had
experience with It.
"I fell Into a sort of habit of losing
things. Firet it was a valuable um~
lil‘Olll. i did not miss it until i got to
my hotel after till after theatre nup-
per. The next morning 1 made my
husband take me to the theatre and
the two restaurants where we had
been the night before, but without
avail.
"Then an American friend eunuch
ml Scotland Yard. i went there and
theretlt was.’ it had been turned in
bye bdrlver.
"'l‘u co afterward i lost that um-
Maths and got it back in the same
fashion. each time leaving all a reward
for tile cab driver a per cent. of the
value of the umbrella. as required.
Then one night. 1 lost a fine pair of
opera’ltlnunes and 1 got, them back.
"it is an excellent system the police
A cab driver who dads “‘7‘;
turn in, and he know: i at if the
owner! claims it he will be rewarded."
only.
price 39c pair
FRIDAY. 29c
Notions
12c
'\.\‘l l‘Ol. Llui‘ ll'l l’ilIAll’l'Y PINS, 2 on a card. at .................. 5c
""" ,.....l7c (‘OMF‘ORT HAIR WAVERS. I‘Rlliilil injure the
.3: hair or irritate the uealp; 1 on card, at ......... 15c
fl AY
THURSDAY, APRIL 4TH
10---Stamps F rec-«10
CWlllle at our store visit the Premium
Department and see the pretty and useful
articles given in return for Pink Stamps.
A. F. Beckmann & Co.
.83and85thlnctonSt. sumac. SouthNorwalk
Norwalk Chronicler