L , Justin McCarthy, Jr., advertising man- 30 Ni! horn if not. to, blow? . In , , centsgfor a day or two, better make K. 1 lil ; tin—July and Aug; erupted-11in ‘ ate a bargain, is likely to discover that for" . Tomorrow, liar»: 8:47 a m at. TILII’HON'I us. i.“ ‘ . ’ , oaths-duly and Ans..axceptsd , E8 o'clock. All Royal Arch Ils- , ”it" .- scrutiny“ invited. ~ Thaddeus 0, not. H. 7P.. rt M. Wilcox. Sac. commonsense. rdsr Eastern Star . hi to iii/Donovan block, 138 Wash- : , , 'u St. 2d and 4th Fridays of each o'clock. All members of 0. E. 8,1ccrdisllv invited. ’Miss Nona A. Rowland. W. M, Miss lde Sharer. Sec. ANT OF MAKING‘THE TRUTH AT- TRACTIVE 1le THE ADVER- ‘j TISING' LINE. During the comes of a talk by ager of Abraham'& Sirens. at the Y. M. C. A. rooms in Brooklyn the other niththlir. McCarthy said in part: f‘The‘ first thing I would ‘teach a class would be that advertising should - bathe art of making truth attractive. '1 The do when it was used as a means of lend ng allurement to lies is pretty well passed. The man who seeks to enhance a stated value rather than to lower the price of an article, to cre- advertlslng does not pay. If you are going to try to make money by eva- sion1or fooling the public as a steady business. the less said about it the tar. "A‘ $2 shoe of yesterday to be sold at1$1 that mysteriously becomes a 82.50 shoe at $1.25 will soon be hard to‘ sell at 50 cents. There was a time when gmat sales were created in some store by doubling the price and then, cutting It in two, a very easy way of selling things cheap without losingany profit and a method of proving that two goes into four three times, that would make the public of today a trifle skeptical. ,“Mark Waln‘remsrked that to be a good manjjneant, to be lonely. Be a good advertiser and you will never be lonely. .There is a popular prejudice against a man blowing his own horn. But what in the world has he got a He'll certainly never make a noise in the world if he doesn't blew his own born or get some one to blow it for him. But let him be caret ‘ ,_ at, he does not blow it in such a‘Vvay as to be offensive to his neighbors, or so load that he frightens folks away, or so low that he cannot be heard. "Amen who' devotes his advertis- ing to telling the mistakes of his neighbor is merely teaching that neighbor how to get ahead of him. Convincing people how good your own wares areir'm‘akes no enemy and lots of friends. if: ‘ “A business man should know that the definition of advertising Is a writ- ten or printed notice to make some- thing known to the public. It is more to the purpose let them know that You sell somet ng worth their while than that your neighbors do not. It is absolutely the antithesis of advertis- ing to make something known that is not so. Never tell about good goods until you can deliver the goods as you describe them. Advertising has the first any. but do‘-ilot forget that the seeds have the last word. ”No better motto for the Young Men's Christlsjt Association advertis- ing class cool be” selected than the golden rule, '00 unto others as you would have them do unto you.‘ If you sre.sutlsiled that your goods are worth $1 a yard. and you wish to at- tract attention by selling them for 75 the all. read 95 cent values at 75 «his, and the margin of value in the purchaser‘s favor will please him Inclefillian it will hurt your con- science. This is a white lie that wise advertisers frequently use. The old fashioned turn of the phrase. “Do others before they do you.’ has be- come unpopular even among politi- cianl. "Adveruillng pays. That the store- Iiseper should know. The fact that not I modernno per or magazine could be pupil-he .on the returns of selling price and that there never were In many and such beautiful magazines “dwell printed newspapers Is proof that advertising pays In every way. to ' say “thing of the hundreds of thou- Mill spent by bill lllores and makers in my other medium. .“limor advent-rubles: you have something to say. It Is graiiyflng. pl. to read your own statement a the newspapers that you. John ' 1' nu ma. . . that‘m‘flnwiy . however. are large. announcements nco ossarytu An establishment with 86 stores under one rcof‘heeds some room to tell In news. but asmali dealer all _ _ ,‘ “nonsensical. and 1 ., “‘Mlllmau read- ing matterflmke it so interesting I not. help needing- It, cor d it used anewritlhg. The nearer you get to the talk you sire a customer right over the counter the nearer you will get to writing convinc- ing ads. “The business man should know something about the use of English, The Y. M. c. A; class should teach that, If only to avoid the illnblgL slug? . liliies that creep into some of the ads. we read, like ‘Blac'it and white babies' costs: or 'Thirty cent men's scarfs at ten cents.‘ A 30 cent man is almost toocheap for even a ten cent scarf. "know your mediums. Some papers are ‘good for anything and everything. but others should be used for the high priced merchandise and some for the inexpensive articles. The man who ad- vertises notions In the North American Review should advertise diamond tiaras in the Salvation Army paper to prove that he really meant to throw his money away." FASHIONS AND CULINARY. WRINKLEB. Little cards bearing good wishes or Christmas greetings in artistic letter- ing are bought for very little, and add much to thegeneral air of festivi- ty and good will that should surround all gifts, large and small. The fichu that is half lace is ex- tremely modish. The “aim proper is a rather narrow fold of soft material like the germ, with a wide lace friil that extends over the shoulders. while from a point on a level with the bust line the lace leaves the fichu and falls In a narrow point nearly to the knees. This point consists of two widths of the lace mltred together to make the point. which may be finished with a heavy tassel. Little ribbon roses border the front lace panel of a dainty evening gown. and edge the short sleeves. Above the girdle the roses are arranged in criss cross fashion upon the lace vest which is a continuation of the skirt panel. A slender bracelet of oxidized sil- ver, bearing a helpful or characterie tic quotation, is a gift that would be almost sure to prove‘a pleasant re- minder of the giver. Wide fallle ribbon makes an attrac- tive garniture for evening bodices. Starting in knots with flowing ends at the sides of the cilemisette. the rib- bons pass over the shoulders and down the back, the two pieces meeting at the waist line. The embrodlery of lace with silk thread gives the fashionable effect of gold and white lace when heavy yel- low silk is used tern. - Grape fruit glasses furnished with inside cups and ornamented with gold band and monogram. are a choice gift for the housewife who likes to add to her store of beautiful glass- were. The chief beauty of many of the do butant/e's evening gowns this season consists of the suppleness of the filmy materials and the graceful lines of the Empire designs chosen. , Mulls and neck ruffs of innumerable silk, ribbon or velvet ribbon ruffles are being fashioned by some gift giv- ers. They are very fetching and very fashionable: and while they may be purchased at some of the stores if de- sired. may also be made at home, which can not be said of the hand- some fur sets. Hoods are very coqueltish on some women, and these are taking advan- tage of the present fall by having fur hoods for motoring as well as silk and chiffon hoods for evening ,wear. Chinese lily buds are so very scarce this season that the fine lot of nice ones that apepared last year will con- sequently be very expensive this sea- son. Umbrellas and walking sticks with fascinating handles of jade are among the choice things for Christmas pre- sents. ,, The fashion for evening gowns of sheer stuffs over silver tissue inau~ gllrated' last'sesson continues in high favor. the reason for this. no doubt, lying in the fact that nothing is more attractive under artificial light than the glistening silver showing faintly through the delicate fabrics of the overdress. LEGISLATIVE CLERKSHIP. ETC. How Will Durant's Diabarmenl Affect His Chances. (Hartford Courant). Nobody seems in a position to make prophecies about the incoming begin lature. It is conceded that Major Til~ son. of New Haven. will be Speaker of the House. and it is doubted if the ful- minatlons of Senator Judson and Rep- roseniudve banks will load all estab lished corporations to surrender their charters. So far the prophets will travel, but then they pause. 'l‘lle clerkship question is their first obstacle. The disbsrment of Harold ll. Durant. of Waterbury, and the aim. ullaneous outbreak all over the State and country against discreditabie things have disturbed some schemes that were supposed to be all set up. Apparently things do not set up so to outline the pat- Jolios, sell metering, but advertising_ is too “pensive to gratify such vsnityu «Wily, as your neighbor. Elam Smith. may spend a few more dollars‘ to prove that he sells groceries cheap- , . park a 'I'ilford , FIN! . Vises. Liquors m Cigars AT "tassel Clifford” .1 meagfssrurxtg imprinter l 9.00“ ‘ ‘ ’i'n‘h‘: or. ‘0! ’ Mobil ”2.94.me- osslly as they once did. There In still a determination: to push the clerkship arrangement throu ll. but few intelli- gent observers bel «vs that it can work, Clerk Baldwin of the Senate was in more up to be clerk of bills. Clerk lipstfnrd of the House was in be clerk of the Senate. Assistant Clerk Durant of ihe House was to be clerk. and "hail" Morrison. of Ronald. was to be resistant clerk of the Helios; and then. to avoid further annoyances of mem- here by the Importuhilles of candi- dates for the “alumni clerkship, these ofllccs were to he declared permanent and be filled by those already across the threshold. film "work” a WM” forthal didn't do- serve their places. "ilarry" Durant’s collapse and his condemnation by the court. which has forbidden him to practice at a bar where a good deal is forgiven. same at a . i unfortunate time for this his. p cult project. it Is currently report filth“ , um , marlin let ; t . term as Senate clerk shdthat Clerk Scaffold of the House said he would hold down his lob another year. But. atterDursnt pulled himself together. he decided to push along lust the same, and his predecessors have chasm their minds aboutrhoidlng over and, blocking his'ugsme. They apparently preferred leaving it to the members to] throw him out. ‘80 Durant is hard at: work and declares that he has alreadyl secured promises , from members enough to assure his election as clerk' and so his vindication. Let the Leg- islature rebuke the courts. Durant has this advantage, that on, the surface of things nobody is against him. Mr. Spsfiord. last a degree ahead of him, says he wants to move up. and the candidates who have come; on the scene so far have all declared themselves as desiring the assistant clerkship. These include Messrs, Biod- gett of Winsted. 'Morrlson'of Donald and Arnot of Manchester. Messrs. Morrison and Arnot come in under the "fill up Hartford county' program. although it Is generally assumed that the real contest is not between those twohbut between Morrison and Blod~ gett. And any Hartford county can- didate is up against the fact that this county has IAeutenant Governor and Attorney General and abundance of other offices already. There has been some talk about Sen- ators acting for themselves and so lecting their own clerk without regard | to Mr. Durant's desire to keep in the line of succession. it is an interestingl question whether Mr. Baldwin, for in- stance. would refuse to serve if‘ the Senators elected him. it is generally believed that. if the Durant csrt tipped $10 HEADQUARTERS FOR , Edison Phonographa and Records. Victor and Columbia Talking Machines ‘ and Records. Sold for Cash or on the Installment Plan. I. E. [UGKWUUH & [Ill 39 Wall Street. Norwslk. CityNationalBank of South Norwalk, Conn. South Norwalk, Conn, Dec. 10. 1906. Capital Stock, $100,000. The Annual Meeting of the Stock- holders of this bank. for the election of Directors for the ensuing year, will be held at their Banking House, on Tues- day. the 8th of January. 1907. ‘ Polls open from 1 p. m. to 2 p. m, FREDERICK H. ROWAN. Cashier. n10 6t. AUCTION! Assets of Iho United States foundry and Sales ’00. Consisting of MACHINERY. TOOLS. PATTERNS. FLASKS. STOCK and FIXTURES. Located on the Premises: 88 to 1061 Water St, South Norwalk, Conn. On Monday. December 17. 1906, at l0 o'clock a. m.. the Trustee of the United States Foundry and Sales Co. will sell at Public Auction on the prem- ises above mentioned, to the highest bidders, for cash. all the Machinery. Tools. Patterns. Flasks, Stock and Fix tures of the said Company. LOUIS S. BEERS. Trustee. did (it South Norwalk, Conn, tutu! Hlliilni tail Fine rooms, steam heated. hot and cold water. bath. gas and electric lights. Good airy rooms by the day or week. Price reasonable. li‘ine stock of all the leading brands of liquors on hand. wholesale and retail, for holi- days, especially. Corner Monroe and Chestnut Streets. South Nov-walk. .I. DISIM, Proprietor. Telephone 151—12. Harry H. Crane, . rEscllsll Vislis mu. Guitar. (Private pupil. 8 years with H. H. Hartman. New [upland conservatory of Music, Melon. Masai. will start class In Oouih Norwalk. 1! years teacher. 0 lat mm to first five studying. lass limited. Regular pu plls‘ recitals. Mandolin club to form at once. Addre- to 304 FAIRFIELD AVE. IRIDGIPON‘I’, CONN. out lulu am by its cover. Don’t lodge the interior of our store by the exterior. Shakes- peare, said, "All that glitters Is not d If you would see the rifln’f' LIN“ or i'UIlNl‘I'Ulll in the city step into our store. We are how stocking up with various special lines of holiday goods. Before purchasing your Christmas who couldn‘t . meats, look as over. rhaps we v0 last what. you want. i ‘ y ‘ lam sswllm1 ii Made from healthful Cream of Tartar AKES IT EASY to belle at home . with economy and certain results. Do not buy a baking powder of doubtful quality, when you can have Cleveland's, made from healthful cream of tartar, with a record of thiIty-six years' successful use among practical housekeepers and teachers of cookery. ‘ .cLEVEMIID BAKING POWDER 00.. NEW YORK m m over, the occupants would not try ton 'children sit pulls out, so as to be hor- hard to climb in again. If Mr. Bald-‘izontai, and it is the some way with win were elected clerk of the Senate.llhc chairs. then it would be clerk of the House or A very striking calendar is made up 23 for Mr_ Spafford. Some people have of college flags—that is to say. leaflets a notion that the members of the 1185- i printed to imitate them, in colors, with lslaturs will settle it for themselvesifootball scenes on them. Every sort But others laugh ’at such a proposi-iOI dog is in evidence. as, wall ac tion. ihorses for lovers of the equine beast. "A “School of Cats" shows half a dozen pussies In the classroom. loam- ,lng to spell. There are. also. calen- dars in the form of beautiful baskets Many of Them Figs Works of Art. of violets or lilies, and one that is The calendars for the new year are . rather cute represents a dress suit a. good deal like very elaborate Christ-i case filled with holly branches and mus cards. They hava become worksmlsllctoe. of art in a high sense of the term, Another novelty In this line is a and. in very truth, ‘it is only lnci- windmill, the sails of which. being dentally that they are calendars.'sli8hlly turned. display the arrange- Some of them merely have tiny caien- intent of the montlls. But of all the CALENDARS FOR NEW YEAR. N More Elaborate Thur Ever Before— dars hung upon them by a ribbon. new calendars the daintiest, perhapa. Not a few of the new calendars are , is one that shows Santa Claus with decidedly expensive. For instance. his neck. walking across a wintry one is made up of a series of eight landscape. This embodies some seen: of the most famous Madounss. done,ery. When it Is held up to the light. by old masters. The pictures are in a golden moon and rosy sky appear colors. beautifully executed, and arelln the background. the latter enact fit to be framed. being evidently in- being produced In a very realistic way In this aspect the up-todate cal- " What I131, H.006“; Wiihuul Music eudar assumes the likeness of a port.» And what better music can you have folio. as one might say. being com- posed of a number of paintings or drawings, tied ther with a rib- bon or otherwise" ound. One such than an Edison Phonograpb? If you own one of these machines you have the best artists In the world at your disposal, both instrumental and vocal. portfolio represents a series of beau- Is a The prices of machines are Ten, Twen- tiful women costumed in accordance with the dress of various cporhs. lit- the ty. Thirty and Fifty Dollars. and you . may have one of them by paying one most lugenuityis ployed in con- triving such 'cale s, the foremost Dollar down and one dollar.per week. and if you pay cash you cannot have artists of 'the day not dlsduining to it one cent less. Call at our store contribute work of this kind. anytime and hear your favorite song. A. .I. ANGEVINIE & SUN. scenery. Thu tb e is one called ”Little Hells era: which represents FURNITURE. IN}. 134 Washington Street. four little Dutch aids having a tea loath Nor-walk. Conn. party, at which a. pussy cat HELP WANTED. guest. The testable at which 50 Dperalors on Ladies’ Muslin Announcement ! .443... 4‘ I will be in my Norwaik ofllca every Monday, Wednesday. Thursday and Saturday. Office 12 Isaac Place. Telephone. 123-3. i will be in my New York oillce. every Tuesday a: Friday. from 10 to 5 p. m. Location, 25 West 42nd street. 'Phone. 689 .I. Bryant. DR. JEROME D. WIRT. Graduate of the A T Still institute at underwear. Kirkavillo. ml." Licensed by' Light. Clean. Profitable. State Board of Health. Steady work. ~11--»- ~ - - Beginners Well Paid. P B k Apply at Once. iiilil I'll ill' llltl Eastern Undw.Mla. 60. Water Stand Steamboat PI. 8th Norwalk. Sale ‘ Watches, Rings, and Diamonds Prices Lowest for Holidays. A TARLOV Washington Street Midge. with pound cans of Sovereign Baking Powder (We) of a one containing a Hill DOIEN ROGERS IEASI’OONS This premium is in the nature of a holiday special. and is the best premium over offered with our baking powder; and that's saying a whole lot, considering the high character of all our specials. they Wuul lust ling ilo ’twiil be wise to come (of ‘ yours right away. The Union Pacific Xmas Present if you contemplate buying a We have just received a lot of as sorted pictures which we will close out at special prices. 3'. A. MITCHELL, Codi of credit. I and I Wail “fit. fiorwslit. “on. h f or anything else ill file iewelry line.“ you will had a new and complete as- llortmcllt st Richard Nanak, JIWILIII at its. Main It. south rim-Ill. 'Tea Co. ill Washington 0t» 00. Idem-lit. Nut no» to PM“. Phone.“ Pres Delivery. lwulur U ~ brellas. FOIl Asrsorms'ra GIFTS rue as Is stwsve A MAoNarlc" sua- oesrlou m UMIflBLLAS. a Used by young and old, there can never be too many in a household: i We have over three thousand fine quality umbrellas for the Holidays selling. Would advise that you make your selection early, as the prettier haudles are the first chosen. While we have given great time and study to the choice of fancy handles.‘ we still have a good supply of plain, natural and boxwood handles In the fine grades of silk. LADIEB' UMBRELLAS. 26 Inch, Fancy Handles, Gold, Sli- ver, Pearl and Naturals, Paragon‘ Sightiy and M EN’S UMBRELLAS. 28 Inch Silk Umbrellas. Gold, Silver, Pearl and Horn Handles, solid frames, close roll,'$5.98. , l 28 Inch sun Umbrellas, mostly box- wood handles, giving you quality and .not quantity, $3.75. Frame, best quality silk. serviceable, $5.98. 26 inch, fancy handles. good g'm'd‘e of silk, at $3.50. 26 inch, Gloria Silk, over 100 styles of handles. at $2.00. 26 Inch. Panama Serge, warranted to wear. Handles of all styles. Our leader, $1.00. 28 Inch Gloria Silk Umbrellas, many styles of handles. $2.50. 28 Inch Panama Serge. Our famous leader. Over 100 styles of handles. $1.00 and $1.25. ' Children’s Umbrellas. 24 inch Umbrellas for the little folks. in all the styles of handles. Fine Quality Gloria Silk ............................................. $1.00 Fine Quality Panama Serge ........................................... 75c Fine Quality Linens ................................................. 50c . The 303166 Store. Nothing pleases a man with a well developed sense of humor so much as serum: two chronic bores to boring each other. by a reflection from metallic red paint on the rear surface of the upper edge of the pasteboard margin of the fore- ground. out of sight of the observer. . . Sugar Sale. AT REFINERS’ PRICES. 5 lbs. BEST GRANULATED SUGAR ................ 25c 10 lbs. BEST GRANULATED SUGAR ............ ‘. . ._ 50c 25 lb. Bag GRANULATED SUGAR ........ ‘ .......... s 1.23 We are South Norwalk Headquarters for Delicious Teas, Coiiees and Fine Groceries. PINK DISCOUNT STAMPS FREE. THE STORE THAT SETS THE PACE. ' New York Grocery 00. SOUTH NORWALK. Telephone. Phone 322-4. ALL HAPPY ' BUT TURKEY. We on piled the keen appetites of the people from our Ioumous Stere- houao of 000 THINGS TO EAT. We satisfied hundreds of people who purchased at this store the dainty novelties gathered from all mm of the world. as wall as the substantial goods that please and tickle the points. You want the but needs the market affords. and we have them right here. All we salt is for you to sample our no eds and Judge for yourself the quality and reasonable prices we offer. Our Elite Canned Goods are the finest the ‘ world produces. Once triad always u add. If you want the but Coffee and Tea the world produces come right here and not It. . CHARLES E. SEYMOUR, LEADING GROCER. , 33 WEST WASHINGTON 81‘. SOUTH NORWALK. Some of Our Specials Fancy Table Butter. rich in flavor. Extra Sifted Peas, regular 12c sell- 29c lb. » or, our price, Be: don. $1.10. Fresh Warrunied lilggs, special m Fancy large Messena Lemons, very dos. special. don, 200. Greening or Red Apples, pic, 26c; bb|., S235. Lettuce, Spinach. Celery Cranber- 3 Guns YOTI‘ 9MB 00"”. rice. Parsnips, Turhlps, Carrots, Cab- creamy. a cane, 25o; dos. $1.00. base. 1 1 1 ‘ LOU [S JOBELOFF‘. 72 North Main It. Tel. Dali, m Iouiil Norwsik. ‘ lilies leau Shoulders. oer wand. -‘ I, 0 lie ZOI’ulllllislirhllllaluiSugur. - ' $|.00 IIN HUN FLOUR ...l........m« ........ .. PIN IA0.0bc; lquflm, ill Sweat Oranges, nice and large, 25c. white. m a aha. ............ rsscv NAINI neuron has as. looms scans malt so. a LI.IMXID Nil-rs 20¢ sol-tags" Mt ...... gs. AIIOITID FRUIT. AND VIOITAILII. United Grocery (So. . If; fpsuh. . at m Isis di.._§c.lier.1'ai.m. n no on, u» Nmaikfifi. 0104. ~ .
Norwalk Chronicler